Top 6 Small Business SEO tips for link building!

You've created an awesome website. You've optimized it with the right keywords in the right places. And yet, you're still showing up on page eight of Google search results for your keywords. What are you missing? Links.

Links from other websites pointing to yours, called backlinks, are a vital component of any small business SEO (search engine optimization) effort. To the search engines, a backlink from a trustworthy site to a page on your site is seen as a vote of confidence for your page. The more trusted and authoritative the site linking to yours is, and the more relevant the context of that backlink is to your page's content, the more that backlink will help your page rise in search engine results.

Here are 10 SEO link-building strategies that every small business with a website should know to improve search engine rankings and Web marketing.

10 Tips to Build Backlinks and Improve SEO Ranking

1. Quality trumps quantity

Backlink quality counts more than quantity. "I'd rather have five good-quality links than 5,000 crappy ones," said Rhea Drysdale, chief operations officer of Outspoken Media, during a recent link-building clinic at the Search Marketing Expo (SMX) conference in San Jose.

In general, a quality backlink is an endorsement in some way of your Web content from a trustworthy and/or authoritative site.

"A high-quality link is often a link in an article pointing to a Web page on your site that's relevant to the article topic," said Thomas W. Petty, an Internet marketing consultant who offers San Francisco Bay Area SEO services.

"When the content of the article, the anchor text, and the page being linked to are all on the same topic, Google will view that as a quality link, and that kind of link is what helps in your search engine results position."

2. Relevance and legitimacy matter

Eric Ward, link-building expert, chief link evangelist for search intelligence firm AdGooroo.com and the founder of EricWard.com, firmly believes in obtaining quality links from relevant sites. Ward said the links he pursues for clients are "from non-spam, legitimate sites within the same subject matter as my client's sites."

3. Quality content attracts quality links

When you write a blog post that's interesting, useful, controversial, topical, or funny, you've created "linkbait." Linkbait is content that others want to link to and share on their blogs, in their Twitter streams, on their Facebook pages, or in some other online forum. Search engines, which are beginning to experiment with using Twitter and public Facebook data as ranking factors, see such links as endorsements of your content.

4. To get a Quality Link, offer something valuable in return

One way to get a backlink to your small business website is to create original, worthwhile content that contains an anchor text or other link to your site, and to offer that content to another site. For example, Drysdale suggested, offer to write a guest post on a blog relevant to your industry and add a backlink to your site in the post.

Do your research first, she advised, to ensure that you know the site's target audience.To sweeten your offer, propose guest posts on topics you know people are actively searching for at the moment. Free keyword tools such as Google's AdWords Keyword Tool and Google Insights for Search can help you determine search volume for specific keywords and identify search phrases that are rising in popularity.

5. Link exchanges aren't worth the effort

Reciprocal links -- in which a friend links to your site and you link to his -- are widespread across the Internet. In general, though, most SEO strategists advise against pursuing link exchanges."If you have a website, and I have one and we just point at each other, Google thinks you're trying to manipulate the system, and that link won't count as a quality link," Petty said.

6. Get listed in online directories, especially those that are relevant to your industry

There are countless Web directories, such as Best of the Web and Business.com, which will list your business by one or more categories and include a backlink to your site. Generally speaking, look for directories that are human-edited, as the search engines tend to give links from those listings a bit more weight than directories that allow you to add a listing yourself.

The most valuable listings are from directories particular to your vertical industry, Ward said. For instance, if you sell products of interest to human resource professionals, a directory listing on a site such as Workforce Management -- even though it requires a fee -- is more valuable than one on a general business directory. In this scenario, you're not just getting a potential SEO lift from the link. You're also posting your listing in a place where your target customers are likely to see it.

Business Insight and Beyond

The Importance of Web Design, SEO and SEM
By Richard Moore

Whether your company is large or small, you must have a web presence that works for your business. Commanding a powerful presence on the World Wide Web has become a table stake. A company's web design details and web presence has replaced a wide array of communication vehicles.

Nowadays customers, suppliers, and even potential investors form a first impression from a company's web presence. And it's not just the homepage - a good cover followed by unfriendly navigation, hard to decipher visuals, or simply too many graphic images will ruin a visit to a website.

Next, you have to be sure that the front end, "the market engine," is tied tightly to all of your company's back-office functions. Everything must work smoothly so that billing, customer care and relationship management, inventory, shipping, and even sales can use your web presence as an integrated business tool.

So in a nut shell, here is basically the steps to great web design when you tie it into SEO and SEM. Getting yourself a favorable listing in search engines is a matter of following these two steps when designing your website pages.

Step 1: Use your TITLE Tag Properly!
Most search engines place a lot of weight on the content of your TITLE tag. Your page's title is very important and you should design it properly. Do not set the title of your page to something totally unrelated to your site. For example: "Welcome!" or "Thank You For Visiting!" simply will not do.

When surfing the net I often see plenty of pages where the title is "Untitled Document" or "Title Your Page Here" - the page owner hadn't even specified a title at all. It's unfortunate because those pages are missing out on potential search engine ranking.

Your TITLE tag should clearly represent what your site is about. If you're building a page that talks about your company's products, the title should thoroughly reflect that topic. "Our Products" or "Product Listings" is a bad choice for a page title - people are probably going to be searching for your company by name or by the type of product you sell. Thus, using our website as an example: "Vancouver Web Design, SEO Vancouver, BC Web Design". What ever business you are in, make sure your title tag reflects exactly who you are and what you do.

Also consider using keywords in your TITLE tag. For example, let's say you're selling real estate. You might want to make the title of your main page "Seattle Real Estate, Real Estate Agency in Seattle, Listing Homes, Property and Commercial listing for the Seattle Area!"

As you can see, this title gets right to the point about the topic of the page. It also uses your keyword: "Seattle Real Estate," and more specifically "Real Estate Listings in Seattle" (twice). Someone searching for "Real Estate" is more likely to find YOUR page than a page titled "Homes For Sale."

Step 2: Keywords aren't just for META tags
Over the years, META tags have been hawked as "the" way to get good listings in the search engines. Early on, this was true - when META tags were first created in the HTML specifications, search engines put a lot of weight on them. Several years ago you could literally boost yourself to the top of the search results by including repetitive keywords in your META tags.

However, META tags have now become the most abused part of web pages. People routinely add META keywords to their page which have no relevance to their site's topic. For example, many webmasters use META keywords like "pics" or "mp3" even if their site has nothing to do with those categories. They're hoping that people who search for hot topics will stumble across their page and stop by.

Those tactics do not work anymore. META tags now carry a surprisingly low weight in all of the popular search engines. What is important now is the overall content of your page. Search engines have algorithms (methods) for determining what your web pages are really about. These algorithms are closely-guarded secrets, for obvious reasons.

However, they all focus on one thing these days: the REAL content in your web page. If you create a web page about "The CompanyABC Business Opportunity" but include META keywords like "free pics" and "download music," your site's not going to be indexed under the topics you defined in your keywords. In fact, it might be rejected altogether!

Not only should you make sure that your META keywords tag appropriately reflects the content of your page, you should ensure that the text content of your page contains a good distribution of your keywords. Mention your company name often (and evenly) throughout your site.

For Example: "Our Company is the best company around. Imagine working at home and being your own boss - Our Company makes it possible! Your potential for earnings with Our Company is unlimited. Our Company allows you to sell as much as you want or as little as you want. The amount of money you make with Our Company depends on how much effort you put into your Our Company business."

Using your company name strategically and through out your web page is going to get you much higher rankings when someone performs a search for Our Company. As you can see, the keyword (Our Company) is evenly distributed. Don't try bunching up your keywords at the end of the page, that doesn't work and may prevent you from being listed at all. You should concentrate on using keywords as part of your site's content, and spreading them evenly throughout your text.

As you can see, these two steps are pretty simple. It's all a matter of incorporating them into the design of your web pages - or redesigning your pages to fit, if your site is already live and submitted. There is never any guarantees that your website will end up #1 in the search results, but I do guarantee that if you follow these two steps you'll achieve better overall rankings.

Above all else, avoid common spammer tactics like grouping keywords at the bottom of your page, or trying to "hide" keywords by making the text the same color as your page's background. Search engines look for these methods and will often disqualify your page if they encounter what they think is spam.

About The Author

Article Source: http://www.articlecity.com/articles/web_design_and_development/article_1887.shtml

Importance of SEO to Your Website

A website is like an investment wherein you spend money on the domain name and hosting as well as exert effort on designing it and filling each page of informative content. And as an investment, you expect a great return in the long run. But how could a website become profitable if you don’t market it?

Search engine optimization (SEO) is the science of making a website rank in search engines such as Google, Yahoo, and Bing. It is the procedure done by marketers to boost their site’s popularity online as well as gather visitors and prospective clients. It is almost like traditional advertising except that it’s done online and a little less hyped.

While it is easy to launch a website, marketing it can get tricky. As of today, there are more than billions of websites on-line. As e-commerce slowly dominates the business world, every entrepreneur is taking advantage of the trend and ventured to internet marketing as well. You can already imagine how stiff the competition is. But if you understand SEO and do it correctly, you may actually have a chance of succeeding in this business.

Benefits of SEO

Generally, SEO helps the marketer gain more traffic and repetitive visitor to their website. SEO is the key tool for you to be able to drive constant traffic into your website from different sources. Without optimizing your website, there’s very little chance that your site will be visited by your target audience. In fact, it may not have any traffic at all. Here is a short list of benefits of optimizing your website:  

Increased Visibility – SEO can boost the number of visitors for your website. By selecting keywords or phrases, which are related or fully describe what your site’s content is about, your target audience will be able to find you faster and easier through search engines.  

In traditional marketing, it is you who should look for prospective customers. In SEO, it is your customer searching for you. All that you need to do is be found by incorporating the right keywords to your site and building links to it as much as you can.  

Targeted Traffic – When we invest in advertising, we beg and pray for conversion. This is where the magic of SEO lies. Compared to traditional marketing, SEO secures high conversion rates. SEO drives targeted traffic to your website. You are assured that people who see your ad or who browses your website are searching for your product and are interested in getting it. All that you need to do is impress them with how efficient your product is compared to other brands.  

High Return on Investment (ROI) – An effective SEO strategy can bring a higher ROI. As aforementioned, SEO guarantees high conversion rates and thus increase sales and your overall profit.

Cost Effective – Compared to other campaigns, SEO is cheaper and lasts longer than Pay per Click Ads. It does not require that much of a capital unlike doing TVC’s and print ads. You only need minimum capital for such an effective campaign, which guarantees long term exposure.  

Measurable Results – This is another advantage of SEO. You can actually quantify the results of your effort. And tools such as Google Analytics and Alexa are there to help you in monitoring your website’s performance in search engines. There are visual presentations (graphs and charts) to elaborate details on conversion rates, keyword popularity, referral sites, actual traffic and page views, and other information you want to know about your website.  

There are plenty more benefits of SEO that you should learn about. If you have a website that has yet to be optimized, contact an SEO specialist today and get started with your campaign. It is never too late to rise to the top of search results.  

NEED A SEO SPECIALIST? CLICK THIS NOW FOR A FREE CONSULTATION.

The Two Part SEO Equation

There is two parts to the SEO Equation that you should be aware of:

• On Page Optimization
• Off Page Optimization

On Page Optimization is making sure that your website pages are optimized properly so that search engines know what your pages are about.

Off Page Optimization is all about getting backlinks to your website from other websites. Backlinks determine how important your website is because search engines perceive backlinks as votes.

The SEO tips below focus on On Page Optimization and should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popular search engines.

Know this. There are thousands of search engines but only two of them will bring you most of the traffic. They are google and yahoo. Another search engine that brings me a little traffic is msn but I do not focus too much on tactics for that engine.

Focus your attention on the engines that will bring you the most visitors first and work your way down.

On Page SEO

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the Meta Description or Keyword Tags by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Do not link to link-farms or other search engine unfriendly neighborhoods.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

My site contains navigation menus on the left and right of the page. The menu consists of links not images. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

Here is the submission page for google: http://www.google.com/addurl.html

Submit only once. There is no need to submit every two weeks. There is no need to submit more than one page. Robots follow links. If your site has a nice link trail, your entire site will get indexed.

My site has a nice human friendly link trail which robots follow easily. All my pages get indexed without ever submitting more than the main index page once.

Off Page SEO

More SEO Tips

Get the facts here: http://www.google.com/webmasters/. This page will explain most of what you should focus on along with what you should forget about.

If you have been thinking about handing over the task of SEO to someone outside of yourself, you should read some warnings before you part with any money. http://www.google.com/webmasters/seo.html

About The Author

Many people don’t realize this but SEO (Search Engine Optimization) is the key thing that underpins all successful Internet Marketing campaigns. In fact, one of the biggest factors that determine whether you succeed or fail with an online marketing campaign is the keywords you target.

Why is this? Well, the basis of any Internet Marketing campaign is to get more traffic to your web site so that you can then build your emailing list, which is itself a major key to converting your visitors to happily buying customers of your products and services, and having the correct keywords can give you a very major advantage in this.

Many people don’t realize that keywords should be used not only at your web site but in your blog posts, your on-line articles, videos, links from other sites and yes, even your tweets and Facebook posts, as well as anywhere you appear on-line.

On top of that, many people make the mistake of building their web site first and then end up having to rebuild it after they’ve done their keyword research because they didn’t realize how important the content layout and keyword placement is.

Once you have your correct keywords, and you have correctly optimized your web site for those keywords (NOT in the keyword meta tag in your web page code, since that is completely ignored by Google), over time, with other basic SEO techniques, your site will rise in the rankings in the Search Engine Results Pages.

The more you have correctly identified the good-traffic, low-competition keyword phrases, the more chances you have of being on the top Google results pages for those keywords, and thus the more chances of your web site being found by people searching for your exact offerings.

What is described above and in the other SEO blog post is what’s called “On-Page SEO”. Equally important in rising your web page in the ranks is “Off-Page SEO”. This is the number of links to your site occurring across the web.

There are many ways to get these links, which will be covered in other posts, and they include blogging, writing articles and press releases, YouTube videos, and your interactions on social media sites like Facebook, Twitter etc.

If your link-building activities all include use of your correctly-target keywords, the sooner you will rise in the rankings and start being found by your targeted publics.

Doing your Internet Marketing without having correctly identified and using your keywords is like trying to run a marathon with both legs strapped together. You won’t get nearly as far nearly as quickly!

Let me know if you found this information useful. What other things about SEO or Internet Marketing would you like to know?

Tony Rockliff

The Importance of SEO

Written by Dallas

• Search Engine Optimization (SEO) is the key tool for the website owners to get more traffic to the website. Optimization of a website is crucial to get traffic and maintain the level over the search engine. The main aim of the search engine optimization is to get more traffic from diverse sources and to get repetitive visitors.
• SEO plays a crucial role in online business websites as well as other interactive sites. With regular update of content on website, SEO helps to get more traffic. There are other ways like link exchange and subscribe to RSS Feed that are more crucial parts under SEO work.
• Based on the specific keywords SEO can generate good traffic and ultimately affect the revenue for e-commerce site. You can see many e-commerce sites which are getting success with SEO to get more traffic. The exchanging of link and made directory can enhance the traffic towards the site.
• It is crucial to maintain the position on the search engines like Google, yahoo and others. The SEO ranking can be monitored by Alexa and other ranking site to monitor the position over the search engine. You can monitor your website by getting the rank to know the status of your website.
• A Search Engine Optimizer needs to look for the new keywords and work on specific key words to get new traffic. Many SEO tools are useful to get article or text submission automatically. A Search Engine Optimizer must be aware about the latest tools to get submitting text over free article directories.
• Practicing website optimization with ethics is more important. There are many Search Engine Optimizers which are using shortcuts to get the better result but ultimately they are trapping under crawler.
• The ultimate goal for the website owner and SEO is to get the traffic and appears in first five pages of the search engine and maintain the positing online and also to get the repetitive users on their website.

Incorporate Videos into Your Content Marketing Strategy

Keep Control of Your Online Reputation

SEO Tips to Compete Locally

Hello and welcome to our everything happens for a reason blog!

Happy spring everyone and I for one am looking forward to the wonderful warm weather which is heading our way. What started out as a trying week has turned around into a week of positive out looks and excitement about the future. At times we get lost in our own events and concerns about challenges in our day to day life. But if you look around you will find inspiration in all sorts of different places for example  it is important to know that life is not random and everything happens for a reason and it is up to us to find the reasons behind what is happening. We had alot of problems with a programmer in Montreal over the past few years and this is one of the reasons that we relocated our firm to Toronto. We have been in Toronto for the past year and business is doing very well and perhaps this is why we are hearing from these people now.

The second event which caused me to think differently this week is there was a terrible accident involving two young men yesterday in which one of the young men died. He was only 24 and a personal trainer at the gym that I work out at. While we would only exchange pleasantry it has been for about a year now and he was a very nice guy and clearly loved by all of his peers and members. In the gym this morning there was a sadness you could feel and everyone was quite sad. He will be greatly missed. It just made me realize that there is so much more important things going on than dealing with people who are just trying to cause damage. It is sad when people behave in a certain way however that is not our job to deal with this type of thing.

" Karma moves in two directions. If we act virtuously, the seed we plant will result in happiness. If we act non-virtuously, suffering results. "

Sakyong Mipham

Nexonta Technologies Inc

Years ago it was not so cool to drive an electric car or consider yourself a vegetarian let alone to be called a "tree hugger" and want to save the planet. Today things have certainly changed, Steve Jobs has "Rock Star status" amongst the masses and Bill Gates has become a cultural icon. Long gone are the days when if you were considered a techy you would be going to the school dance alone. Things have most definitely changed, in fact it is pretty sexy to be a tech geek today unlike years ago when technology was for those guys with the pocket protectors working on mainframe computers 3 floors below ground level where most people didn't even know they existed, today with technologies affecting every aspect of our everyday existance from the new Olympic uniforms designed for the English Olympians by Stella Mc Cartney to the amazing  Molecular gastronomy is a modern style of cooking, which is practiced by both scientists and food professionals in many professional kitchens and labs and takes advantage of many technical innovations from the scientific disciplines.

Do you remember 10 years ago when if someone was taking part in online dating it was considered desperate or even taboo? Though most people meet their dates at social organizations, in their daily life and work, or are introduced through friends or relatives, today things are much, different in fact if the numbers are correct There are 54 million singles in the United States. 5.5 million of those use dating services. 25% of Canadians have tried online dating. 69% said that they would most likely not. Yep things have certainly changed, it is perfectly acceptable today with our busy lives to browse the internet for a date, while not for everyone, if it works for that particular individual then who are we to stop love no matter where you find it.

Today it certainly "hip to be square" and with good reason if you think about it between IPhone Apps and online dating sites one almost needs a degree in computer engineering to figure out all of the ins and outs of just getting online to find what you are looking for and with terms like Skyping, Downloading, Blogging, Tagging and tumbling it would seem that only those with a finite understanding of data bases can indeed date today. We as a culture have gone from 20 years ago where a guy just had to know how to catch a ball and run real fast to today where he has to also be texting on his IPhone while posting his "Cray Play" on twitter. "Revenge of the Nerds" Our time is finally here. Yep yours truly was pocket protector dude in high school, Loved it! Thank you Mark Zuckerberg for making "Geeky" the new "Sexy"

Nexonta Technologies Inc  

 

 

Why I Am Leaving Goldman Sachs

By GREG SMITH

Published: March 14, 201

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To put the problem in the simplest terms, the interests of the client continue to be sidelined in the way the firm operates and thinks about making money. Goldman Sachs is one of the world’s largest and most important investment banks and it is too integral to global finance to continue to act this way. The firm has veered so far from the place I joined right out of college that I can no longer in good conscience say that I identify with what it stands for.

It might sound surprising to a skeptical public, but culture was always a vital part of Goldman Sachs’s success. It revolved around teamwork, integrity, a spirit of humility, and always doing right by our clients. The culture was the secret sauce that made this place great and allowed us to earn our clients’ trust for 143 years. It wasn’t just about making money; this alone will not sustain a firm for so long. It had something to do with pride and belief in the organization. I am sad to say that I look around today and see virtually no trace of the culture that made me love working for this firm for many years. I no longer have the pride, or the belief.

But this was not always the case. For more than a decade I recruited and mentored candidates through our grueling interview process. I was selected as one of 10 people (out of a firm of more than 30,000) to appear on our recruiting video, which is played on every college campus we visit around the world. In 2006 I managed the summer intern program in sales and trading in New York for the 80 college students who made the cut, out of the thousands who applied.

I knew it was time to leave when I realized I could no longer look students in the eye and tell them what a great place this was to work.

When the history books are written about Goldman Sachs, they may reflect that the current chief executive officer, Lloyd C. Blankfein, and the president, Gary D. Cohn, lost hold of the firm’s culture on their watch. I truly believe that this decline in the firm’s moral fiber represents the single most serious threat to its long-run survival.

Over the course of my career I have had the privilege of advising two of the largest hedge funds on the planet, five of the largest asset managers in the United States, and three of the most prominent sovereign wealth funds in the Middle East and Asia. My clients have a total asset base of more than a trillion dollars. I have always taken a lot of pride in advising my clients to do what I believe is right for them, even if it means less money for the firm. This view is becoming increasingly unpopular at Goldman Sachs. Another sign that it was time to leave.

How did we get here? The firm changed the way it thought about leadership. Leadership used to be about ideas, setting an example and doing the right thing. Today, if you make enough money for the firm (and are not currently an ax murderer) you will be promoted into a position of influence.

What are three quick ways to become a leader? a) Execute on the firm’s “axes,” which is Goldman-speak for persuading your clients to invest in the stocks or other products that we are trying to get rid of because they are not seen as having a lot of potential profit. b) “Hunt Elephants.” In English: get your clients — some of whom are sophisticated, and some of whom aren’t — to trade whatever will bring the biggest profit to Goldman. Call me old-fashioned, but I don’t like selling my clients a product that is wrong for them. c) Find yourself sitting in a seat where your job is to trade any illiquid, opaque product with a three-letter acronym.

Today, many of these leaders display a Goldman Sachs culture quotient of exactly zero percent. I attend derivatives sales meetings where not one single minute is spent asking questions about how we can help clients. It’s purely about how we can make the most possible money off of them. If you were an alien from Mars and sat in on one of these meetings, you would believe that a client’s success or progress was not part of the thought process at all.

It makes me ill how callously people talk about ripping their clients off. Over the last 12 months I have seen five different managing directors refer to their own clients as “muppets,” sometimes over internal e-mail. Even after the S.E.C., Fabulous Fab, Abacus, God’s work, Carl Levin, Vampire Squids? No humility? I mean, come on. Integrity? It is eroding. I don’t know of any illegal behavior, but will people push the envelope and pitch lucrative and complicated products to clients even if they are not the simplest investments or the ones most directly aligned with the client’s goals? Absolutely. Every day, in fact.

It astounds me how little senior management gets a basic truth: If clients don’t trust you they will eventually stop doing business with you. It doesn’t matter how smart you are.

These days, the most common question I get from junior analysts about derivatives is, “How much money did we make off the client?” It bothers me every time I hear it, because it is a clear reflection of what they are observing from their leaders about the way they should behave. Now project 10 years into the future: You don’t have to be a rocket scientist to figure out that the junior analyst sitting quietly in the corner of the room hearing about “muppets,” “ripping eyeballs out” and “getting paid” doesn’t exactly turn into a model citizen.

When I was a first-year analyst I didn’t know where the bathroom was, or how to tie my shoelaces. I was taught to be concerned with learning the ropes, finding out what a derivative was, understanding finance, getting to know our clients and what motivated them, learning how they defined success and what we could do to help them get there.

My proudest moments in life — getting a full scholarship to go from South Africa to Stanford University, being selected as a Rhodes Scholar national finalist, winning a bronze medal for table tennis at the Maccabiah Games in Israel, known as the Jewish Olympics — have all come through hard work, with no shortcuts. Goldman Sachs today has become too much about shortcuts and not enough about achievement. It just doesn’t feel right to me anymore.

I hope this can be a wake-up call to the board of directors. Make the client the focal point of your business again. Without clients you will not make money. In fact, you will not exist. Weed out the morally bankrupt people, no matter how much money they make for the firm. And get the culture right again, so people want to work here for the right reasons. People who care only about making money will not sustain this firm — or the trust of its clients — for very much longer.

My Mother sent me this article! "reminds me of you"

Nexonta Technologies Inc

A few years ago back in 2008 when we started our operations in the internet marketing business we had, like many other companies experienced a difficult time with the economic fallout from the corporate banking scandals. At that time we had positioned our company in Montreal as there was a growing tech community for startups and larger firms doing business globally and in addition once the market shifted, so did companies attitudes towards the spending of advertising dollars we saw our profit margins decline rapidly and we definitely went through some trying times. It seemed that the market was going towards optimization and that web design was going to be the way of the future and so we decided to re-gig Nexonta Technologies Inc  and re launch as a web design and SEO company.

Over the next few years we saw tremendous growth in the SEO market as well as web design, the biggest issue we faced was staffing. As a young company it is imperative that you are able to hire on the right staff as it could be detrimental to your whole organization. We hired the wrong staff and it hurt us badly in the Montreal market so much so that we decided that we had no choice but to relocate the company to Toronto. Since operating from Toronto it has been much better. It was a huge move and expensive relocating our firm from Montreal to Toronto however it was the best move that we could have done for the well being of our company.

What we have learned over the past four years is that there always will be trying times in life as well as in business and all you can do is the best that you can. At times there are various factors that may go against you and your organization and with the right people on your team your will whether the storms however with the wrong team on board you will get thrown under a bus. Having a staff of people with good core values and ethics is imperative for your company's growth and longevity there were times that we wondered if we should keep going and this is what really makes an organization strong in the end. There is no company that has not gone through it's share of adversity but as long as the captain does the best that they can while steering the ship and works hard to keep it on a good course then this is the only thing that needs to be done. We have changed our hiring pratices and will only work with those who come highly recomended. It is very difficult to realize this but hiring staff is much like picking a spouse if you pick the right one wedded bliss however if you pick the wrong business partner I can honestly say it is the worst experience one can go through!

Nexonta Technologies Inc

 

The omelette is commonly thought to have originated in the Ancient Near East. Beaten eggs were mixed with chopped herbs, fried until firm, then sliced into wedges. This dish is thought to have travelled to Western Europe via the Middle East and North Africa, with each country adapting the original recipe to produce Italian frittata, Spanish tortilla and the French omelette.

In cuisine, an omelette or omelet is a dish made from beaten eggs quickly cooked with butter or oil in a frying pan, sometimes folded around a filling such as cheese, vegetables, meat (often ham), or some combination of the above. To obtain a fluffy texture, whole eggs or sometimes egg whites only are beaten with a small amount of milk or cream, or even water, the idea being to have "bubbles" of water vapor trapped within the rapidly cooked egg. Some home cooks add baking powder to produce a fluffier omelette; however, this ingredient is sometimes viewed unfavorably by traditionalists. The bubbles are what make the omelette light and fluffy. Okay I for one am getting hungry.

In many ways life is like an omelette, if you ever watch those home renovations shows on the W network or HGTV well I do I can't get enough of the drama when the home owner is in the middle of a reno and everything is in shambles and tempers are rising, it is at this point that I want to ask the ranting home owners "haven't you seen this show before?" it always works out in the end and sure enough in the end (Well the episodes they show) the home owners are usually very happy with the results.

This is like life, I think the only way to make an omelette is to break a few eggs, this is a necessary right of passage for proper omelette making. In my travels I have noticed two paths though I only really see one, these are the road less travelled (Which is also a book by Dr Scott M Peck great read) and the beaten path for which there is a road map, and a trail, and a support system etc. For our blog we are focused on the road less travelled for which there is no map or sherpa in which to guide us through the uncleared jungle, foraging a new path can be daunting to say the least however it is essential that someone does as if we all followed the same beaten path it would be impossible for humans to eat omelettes for breakfast. So break some eggs it is always messy in the beginning but after a while (sometimes a really long while) your eggs and other ingredients usually come together beautifully to form a nice omelette.  

"A calm sea does not make a skilled sailor.": Nothing worth gaining is gained without difficulty.~English Proverb

Nexonta Technologies Inc
 

The highest mountain on the earth attracts many well-experienced mountaineers as well as capable climbers willing to hire professional guides. While not posing substantial technical climbing challenges on the standard route, Everest presents dangers such as altitude sickness, weather and wind.

The first British expedition organized and financed by the newly formed Mount Everest Committee came under the leadership of Colonel Charles Howard-Bury, with Harold Raeburn as mountaineering leader, and included George Mallory, Guy Bullock and Edward Oliver Wheeler. It was primarily for mapping and reconnaissance to discover whether a route to the summit could be found from the north side. As the health of Raeburn broke down, Mallory assumed responsibility for most of the exploration to the north and east of the mountain. He wrote to his wife: "We are about to walk off the map..." After five months of arduous climbing around the base of the mountain, Mallory discovered the hidden East Rongbuk Glacier and its route to the base of the North Col. On September 23, Mallory, became the first person to set foot on the mountain and he, Bullock and Wheeler reached the North Col at 7,020 metres (23,030 ft) before being forced back due to strong winds.To Mallory's experienced eye, the route up the North ridge intersecting the NE Ridge and from there to the summit looked long, but feasible for a fresher party.

The summit of Everest is the point at which the Earth's surface reaches the greatest distance above sea level. Several other mountains are sometimes claimed as alternative "tallest mountains on Earth". Mauna Kea in Hawaii is tallest when measured from its base; it rises over 10,200 m (6.3 mi) when measured from its base on the mid-ocean floor, but only attains 4,205 m (13,796 ft) above sea level. Have you ever asked yourself why anyone would want to take on the daunting task of trying to scale mount Everest? Well if you have asked this question then perhaps you do not look at life as a challenge to be won and accomplishment being the ultimate reward for your time here on earth. Perhaps you are one of those people who like to play it safe and Mitigate the risk involved in most decisions that you make. Climbing Everest is not for everyone it definitely takes a certain type of personality usually type A and an over achiever who is accustomed to taking on challenges. Those who choose to take on feats like climbing Everest chose to challenge themselves to grow in ways that others don't and won't. It is no secret that we are only as capable in life as our experiences and lessons teach us and so if don't go through anything in life chances are once we are faced with challenges we might not know how overcome them very well.

Climbing Everest is a metaphor for our blog. Perhaps you have your own Everest to tackle it could be raising a child as a single parent or putting yourself through school or even starting a small business it dosen't matter what the task is at hand but what does matter is how you ponder the challenge. If you behave like a victim then defeat is surely afoot yet if you embrace the challenge and approach it knowing that no matter the outcome win or lose you will emerge a better and stronger person capable of doing more than you had done before. Since experience is the best teacher it is essential that we experience as much in our lives as we can in order to become the best us we can possible be. the person that has done nothing can never become great as greatness comes from risk and depth of character and these are all gained from attempting feats which are out of our comfort zone of what we think we are capable of. Think of it this way if you attempt to climb Everest and you only get half way up the mountain then you have successfully reached the top of a mountain half of the size of Everest however if you don't even try in fear of not reaching the top of Everest then good luck scaling that mole hill. Climatize yourself and start up your own personal Everest.

 
A well-ordered life is like climbing a tower; the view halfway up is better than the view from the base, and it steadily becomes finer as the horizon expands.
William Lyon Phelps

After climbing a great hill, one only finds that there are many more hills to climb.
Nelson Mandela

Nexonta Technologies Inc

Sometimes in life the most difficult decision one can make is to chart a course for ones self and stick to it through thick and thin. Several years ago my business partner and I decided to start an online diet and fitness company called www.dietgroupies.com (Today it is built around Visalus protein shakes and Sun Warrior for the vegans out there). Several years later, I wonder if it was about finally launching the company or the many crazy experiences leading up to the launch. When it comes to SEO (which stands for search engine optimization for those of you who just read our blogs for the laughs we are actually an online marketing company) the most important thing is to start the process.

I have been speaking with a lot of business owners lately (Well everyday!!) and what I am hearing is that the old way of finding clients is not working, gone are the directory days and search engines are the new yellow pages. While I spotted a trend over the past few years with the growth in social media and twitter, linkedin and your facebook fan page I did not see that it would become so critical to companies and individuals with a message. It is quickly getting to the stage where people are only going to be doing business with companies that they like the tweets they put out. While service and quality of goods are equally as important what I have wittled it down to is that the market wants to connect to your message and so for those who put tweets that we can all relate to makes it easier to feel like you can trust that particular brand.  

If the medium is the message then certainly we are all going viral. I have learned that the journey is the real gift in life and not the destination as once you reach your destination the question is usually what now. I think it all starts with us looking inside and deciding what it is that would make us complete in who we are really meant to be and having the discipline and conviction to stay the course and become that individual no matter what the cost.

If you don't stand for something you will fall for anything~Jeremy Fisher

Nexonta Technologies Inc.

It is evident that the world is changing and change has always traditionally been uncomfortable for the human race. Corporate greed has left a long trail of communal and social disconnect and we are seeing the end of the "Me" generation becoming a distant memory  and we are now entering the "We" generation by default as we have no choice but to fix our economic woo's through coming together as a society and helping one another. Long gone are those days of companies going after profit only and not the benefit and economic development of society as a whole.

"Million dollar neighbourhood" is a new social experiment reality tv show on OWN network which follows a community in a suburb as they try to work together for the betterment of the community as a whole in the same way communities functioned 60 years ago, where everyone pitched in to help grow the whole community and give help to those who can't help themselves. I think we will start seeing allot of these types of trends in human behaviour more out of necessity than choice, I personally think that if we start thinking like a community instead of trying to take advantage of one another we will thrive and create a better world for future generations. While I like to profit and win at business, I do not see the benefit of winning if the cost is the destruction of the quality of life for future generations.

"Everything happens for a reason" I think that everything happens for a reason in life and sometimes the reason does not show itself for a long period of time before we can make sense of it. Right out of high school I went on an exchange program to Harvard in Boston and had an opprtunity to attend an Ivy League school however as faith would have it I was forced to figure it out myself, a few years later and allot of hard won lessons, I would ask myself how would my life had turned out had I gotten my chance to attent Harvard and my close friends simply say, "it wasen't meant to be" Sometimes in life things happen to us and we may think that it is the end of the world and that life as we know it is over, when this very thing is the most important thing at that particular time in our life to set us on our life's journey. The economy is changing and society is moving forward, with Face Book's ability to topple dictators in the Middle East we clearly need to figure out a more substansive way in which to gouvern society's subjects. Face Book has become the new town hall where like minded friends and aquaintances come together to catch up and commiserate about social woo's.

With mediums like Face Book, the We generation is here to stay, we can help the world by helping each other since it is pretty clear that we all more or less want the same things no matter where you are from, Love, A home, Gainful employment, and the ability to care for our family. The Porche and the super model girlfriend would be nice however not necessary to our overall quality of life. I leave you with a great quote from my favorite athlete.

“The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, the education, the money, than circumstances, than failure, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company... a church... a home. The remarkable thing is we have a choice everyday regarding the attitude we will embrace for that day. We cannot change our past... we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% of how I react to it. And so it is with you... we are in charge of our Attitudes.”~Lindsay Messina

Nexonta Technologies Inc



 

It has long been said in a quote by Jim Rohn, “We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.” Why is it that we as humans wait until we are suffering from lung cancer to stop smoking or our doctor informs us that we have diabetes before we start to watch what we eat and start to exercise. Or your direct competitor has taken marketing and SEO services with Nexonta Technologies Inc and you are still hoping that someone finds your company in a big printed directory. The person who is proactive always wins the race, this is because they are training well before a race has even been announced.

To be proactive is to be in love with life and ourselves. My business partner and closest friend for the past 16 years recently said to me that going to the gym to workout has become like building a business in the beginning it is dificult but as you get into it it becomes part of you and now it is like second nature and she wouldn't know what to do with that energy if she didn't go! (Think we have created a monster) The fact is that she feels great and looks great and now does not look at excercise as a chore but as a worth while investment in her personal well being. Most people wait until they meet that special someone to to start getting into shape or spending quality personal development time. This makes no sense whether you are running your business or household, being proactive is about operating always at your optimal level.

Time waits for no one, and life is to short not to always be on our A game, in fact that day you are at the grocery store and there is this very stunning woman in the line buying two tomatoes and an onion and you are right in back of her in the line and you say something charming and funny and she flashes you this huge smile and says have a good one as she saunters off would not be possible if you were not on your A game. To be proactive is to attack life with zeal and excitement but to be reactive is to be waiting for the bad to happen and then have to clean up someone else's mess.

I Choose to live by choice, not by chance; to make changes, not excuses; to be motivated, not manipulated; to be useful, not used; to excel, not compete. I choose self-esteem, not self pity, I choose to listen to my inner voice, not the random opinions of others.Go!

Champagne in victory because you deserve it, champagne in defeat because you need it!~Napoleon

Nexonta Technologies Inc

Hello all it is time for another blog, really this will be the first one offically for 2012. We are off to a good start so far this year it is exciting to see all of the new projects that are coming up over the next little while. The reason we are calling this blog start and go is because it is a new year and we here at Nexonta Technologies Inc are seeing allot of new companies starting out and needing websites and SEO services. 2012 is expected to have record number of start ups in North America. What this means for the economy is that small business will be leading the growth in the economy over the next few years.

While there is still bad news coming out of Europe it would seem that North Americans are not waiting for world economics to catch up and are taking matters into their own hands. Given the fact that people will always need to eat and take care of their families while having a place to live it is pretty safe to say that there will be forward momentum over the next few years to get the economy moving forward.

Companies like Google and Microsoft are developing platforms which will enable users to interphase with other users around the globe and be able to create business. Short of that this is a good time to be an entrepreneur. That being said it is not for the faint of heart but if you think about it, what ever you decide to do, it will take allot of work and effort anyway and so if there is a silver lining of wealth and independence at the end of all of your struggling to grow your company, then you are even better off. Bottom line is that there are allot of smart, diciplined and principled people out there who are more than capable of starting their own companies and creating jobs for the unemployed and a better future for their families so if this is your calling then there is no time like the present after all with the economy where it is, you got "nothing to lose"    


Everyone has a success mechanism and a failure mechanism. The failure mechanism goes off by itself. The success mechanism only goes off with a goal. Every time we write down and talk about a goal we push the button to start the success mechanism.

Charles 'Tremendous' Jones

Nexonta Technologies Inc.

A challenge is a general term referring to things that are imbued with a sense of difficulty and victory. While the concept of a 90 day challenge is quite simple, it's effect is quite amazing. When an individual embarks on a personal challenge rather than just trying to attain a goal through hard work, the task at hand takes on a whole new meaning, all of a sudden that individual is tapping into personal growth, pride, courage and the bragging rights to say "I Told u So".  When you change your perspective you change the game. While this 90 challenge is all about personal growth, the challenge is done with others who have similar goals. The main focus of the Visalus 90 day challenge is to promote healthy eating and excercise using meal replacement shakes as well as an elite product line of supplements.

I was introduced to this company about a year ago from a friend and I have tried their shake and gotta say it is definitely the best tasting meal replacement product that I have ever used. So much so that www.dietgroupies.com is a site that we have designed to provide daily healthy eating and excercise tips for breakfast, snacks, lunch, snacks and dinner as well as beginner excercise tips for those just getting started to those of you looking to compete in the Boston marathon. Dietgroupies.com will follow some of the healthiest people on the plants and we will share their tips and habits. The whole goal of this site is not to give the visitor everything at once but to give them a bit of new information everyday. "Baby Steps To Change"  

I am starting my 90 day challenge on Jan 01 2012 Currently I am up at 6:00 every morning and at the gym by 7:00am and I usually do a 2 hour workout before going into the office and the shake is a big part of that. I want to push myself  so for my 90 day challenge I intend on losing 15 pounds and the goal of this is to be in the best shape that I have ever been in and perhaps do an Armani Underwear ad! Hey it's my challenge! What ever your challenge is whether it is to lose weight, gain energy or you want to fit into that wedding dress this summer put it out there, once you announce it then it becomes real and watch the growth and transformation start to take place.

Any experience can be transformed into something of value. Everything depends on the way you look at things. You cannot have the success without the failures.

What are stumbling blocks and defeat before you, can be stepping stones to victory if you remain determined.


Nexonta Technologies Inc

A New Year resolution is a commitment that an individual makes to one or more lasting personal goals, projects, or the reforming of a habit. "You hit a goal, you achieve a goal. You keep a resolution".

This lifestyle change is generally interpreted as advantageous. A New Years Resolution is generally a goal someone sets out to accomplish in the coming year. Some examples include resolutions to donate to the poor more often, to become more assertive, or to become more environmentally responsible. A key element to a New Years Resolution that sets it apart from other resolutions is that it is made in anticipation of the New Year, and new beginnings.

It’s well known that New Year’s resolutions don’t have a high success rate. While many people opt to ditch the annual goal-setting event, about 40 to 45 percent of North American adults set at least one resolution come New Year’s.

Unfortunately for many, the results turn into a pattern: January 1, we start off determined to follow through on our goals. Excited and energized, we think that this year will be different from the last, when our resolutions went by the wayside. But come February or even mid-January, the majority of us have abandoned our goals altogether.

New Year's Eve has always been a time for looking back to the past, and more importantly, forward to the coming year. It's a time to reflect on the changes we want (or need) to make and resolve to follow through on those changes. Did your New Year resolutions make our top ten list?

1. Spend more time with family and friends.

2.Fit in fitness.

3.Tame the Bulge
Over 66 percent of adult Americans are considered overweight or obese by recent studies, so it is not surprising to find that weight loss is one of the most popular New Year's resolutions. Setting reasonable goals and staying focused are the two most important factors in sticking with a weight loss program, and the key to success for those millions of Americans who made a New Year's commitment to shed extra pounds. www.dietgroupies.com can help here!

4.Quit Smoking.

5. Enjoy life more.

6. Quit drinking.

7. Get out of debt.

8. Learn something new.

9. Help Others.

10. Get Organized.

While we all could do with improving on one or a fews of these it is smart to set realistic goals for your resolutions Baby steps to change is the best way to approach change in a healthy way. Try doing something for 90 days and it will become a new habit and once you develop a few good habits the rest will follow.

Nexonta Technologies Inc

 

Goal setting involves establishing specific, measurable, achievable, realistic and time-targeted (S.M.A.R.T ) goals. Work on the theory of goal-setting suggests that it's an effective tool for making progress by ensuring that participants in a group with a common goal are clearly aware of what is expected from them. On a personal level, setting goals helps people work towards their own objectives most commonly with financial or career-based goals. Goal setting features as a major component of personal development.

"Goals provide a sense of direction and purpose" "Goal setting capitalize on the human brain's amazing powers: Our brains are problem-solving, goal-achieving machines and once we chart a course for our goal our mind and bodies will follow. About a year ago an amazing little ball of fire set out on a journey to achieve a goal, let's call her Go Pro! Well a year later almost to the day it was achieved. Goals act as a road maps if you will, something to keep us on track when the going gets tough.

2012 is going to be an amazing year if you want it to be but: Trouble is inevitable - misery is optional - love it! The fact of the matter is that problems will always arise but it is how we deal with them that determines the out come. Like any well laid Google SEO Strategy, it is essential that you have an objective of what you are trying to accomplish and where you would like to end up or you might find yourself somewhere you didn't plan on ending up. It is no secret that the harder you push the better you will become. Know Our Limitations Then Defy Them! Thanks LM! Over the next year find some people who inspire you and motivate you to do more become more and who don't give up! Make these people your core influences in your life and watch your life take off! We all have greatness inside us we just have to tap into it and not tapout when the current gets rough!

The virtue lies in the struggle, not in the prize.
Richard Monckton Milnes

If you don't know where you are going,
you'll end up someplace else.
Yogi Berra

Life can be pulled by goals just as surely as it can be pushed by drives.
Viktor Frankl


Nexonta Technologies Inc

 

A blog (a blend of the term web log) is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.

Although not a must, but most good quality blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.

Many blogs provide commentary on a particular subject; others function as more personal online diaries; yet still others function more as online brand advertising of a particular individual or company. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Many of our clients will ask us if they need to add a blog to their website and we will usually tell them only if they are going to update it on a regular basis, you see if some one is visiting your site and considering using your services then it is important to have a relatively current blog post as it might look like your company does not put the time in to keep current.

For SEO purposes it is essential to blog and blog often. This gives Google a reason to visit your website on a regular basis in order to find out what is new and interesting with your company. Blogging is essential to your quality score with Google as well, since no one is going to stay on your website to read dated information. So for all of those clients who have properly optomized websites Blog and Blog often this is the best way to shoot up in the search results!

Nexonta Technologies Inc 
 

 The holiday season, or simply the holidays is an annual festive period that surrounds Christmas and various other holidays. It is generally considered to run from late February to early second trimester. Its relation to Christmas in official use by schools and governments has resulted in controversy in the western countries. It incorporates a period of shopping which comprises a peak season for the retail sector (the "Christmas shopping season"), and a period of sales at the end of the season (the "January sales"). But this year feels different for so many reasons, for us here at Nexonta Technologies Inc it is a wonderful time of the year as our clients are in wonderful moods and even though we are quite busy with work it was a great move to relocate our company to Toronto.

With a fresh out look and a fresh start we are closing out 2011 on a strong and positive note and heading into 2012 with great anticipation. Stats show that online marketing is set to increase by as much as 30% next year and also that more so next year that any other year in recent history company's will be developing web sites to market their services and products. This is wonderful news for web marketers. With the economy the way it is and allot of  entrepreneurs are starting companies right from their own living rooms this is truly wonderful for the economy. Over the past 4 years we have seen so many country's in economic crisis and it does not seem to be letting up so this would make us wonder where this could possibly turn around and small business is the answer.

"Fortune favors the bold" it is important that as we enter the new year that we do so with confidence and strenght. It takes determination to achieve any goal and so with these trying times one can be certain that what ever we under take as our task for 2012 will require everything that we have got. This weekend I had lunch with another business owner who is in the small business services sector and the conversation went something like this ''I thought that owning my own business would bring me peace fo mind and eternal happiness" My response Lol! It is work and more work and just hope you don't hire the wrong employees!!!      

But this is a happy blog because once we realise that there will always be challenges and very difficult people to deal with then just knowing this is half of the battle. After that it is smooth sailing, well until you hit the next reef!

Nexonta Technologies Inc  

 

Utilitarianism is an ethical theory holding that the proper course of action is the one that maximizes the overall "happiness", by whatever means necessary. It is thus a form of consequentialism, meaning that the moral worth of an action is determined only by its resulting outcome, and that one can only weigh the morality of an action after knowing all its consequences. 

Utilitarianism can be characterized as a quantitative and reductionist approach to ethics. It is a type of naturalism. It can be contrasted with deontological ethics (which do not regard the consequences of an act as a determinant of its moral worth), pragmatic ethics, virtue ethics (which focuses on character) and deontological varieties of libertarianism, as well as with ethical egoism and other varieties of consequentialism. The distinction between act and rule utilitarianism is therefore based on a difference about the proper object of consequential calculation specific to a case or generalized to rules. Never to kill another human being may seem to be a good rule, but it could make self-defense against malevolent aggressors very difficult. 

It takes character to achieve the greater good for the greater number of people. While these are broad ranging concepts for our purposes we will try to focus on the daily greater good as it applies to daily life. There is a saying that your reputation is what others think of you and your character is who you really are. Based on this statement it is probably safe to say that leaders are generally not too concerned with reputation and followers will generally never build much character this is because difficult choices require the individual making the choice to be able to make it and still move on even if it ended up being the wrong choice. 

To chart a new course and stay that course is difficult to do but if one has vision and a greater purpose then it is truly the right course of action for you. Life is full of choices and at times people find themselves in very complex situations and leaving not much room for any good choices, yet we still must chose and this is where character comes in. If one is afraid of being judged by others then you make choices based on how others will perceive you and if you are acting from a deeper place that you know is the tough choice to make for a greater good then you are making the character building choice and while this might lead to judgment and ridicule; chances are you will affect the world around you.  Much more than those who would rather watch others do things and say from the side lines and tell you I told you so! These sideliners have great reputations for never doing anything to affect the world that they live in but they have plenty to say about it. 

Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing. 

Abraham Lincoln 

Reputation is an idle and most false imposition; oft got without merit, and lost without deserving. 

William Shakespeare

Nexonta Technologies Inc
 

 

Perfection is, broadly, a state of completeness and flawlessness. The term "perfection" is actually used to designate a range of diverse, if often kindred, concepts. These concepts have historically been addressed in a number of discrete disciplines, notably mathematics, physics, chemistry, ethics, aesthetics, ontology, and theology. The form of the word long fluctuated in various languages. The English language had the alternates, "perfection" and the Biblical "perfectness." 

The word "perfection" derives from the Latin "perfectio", and "perfect" from "perfectus." These expressions in turn come from "perficio" - "to finish", "to bring to an end." "Perfectio" thus literally means "a finishing", and "perfect" - "finished", much as in grammatical parlance ("perfect"). 

For our blog, however, we are attempting to show how in life like in SEO there is no perfection or completion as to have perfection apply to life or SEO that would mean that the world stopped at that particular point of perfection and thus there would no longer be growth. Anything that is constantly evolving, for example humans, it would very difficult to call perfect. Then it would complete it's cycle and no longer evolve thus like mathematics, physics, chemistry, ethics or aesthetics. It is essential to prove these disciplines through trial and error in order to achieve a perfect result with the completion of the experimentation. 

Life is always constantly changing and evolving, we can make parallels to historical events, for example,the fall of the Roman empire probably was not a very happy time for a lot of people in that day, however, they got through it and it was by hardship and trial and error and time which eventually fixed all that was broken. Today, if you were to look at what is going on in Greece right now, which is pretty much economic disaster, however Greece will get through it. It might take many years of hard work and trial and error but with the right leaders in place with a vision for the future of Greece they will be better that before. 

The same can be said for life in general, no one is perfect, well at least I am not and would not want to be since that would probably mean that I was dead. To be alive is to be growing and evolving and this can be messy at times. This weekend while at the gym there was a news story which discussed the terrible economic follie which hit so many Canadians with the fallout of the mortgage backed securities, and the announcer further went on to say that so many Canadians who did everything right got hurt and that those reckless spenders benefited from the fallout. Perhaps, if we didn't live in a global economy, we could continue to operate like our parents did 40 years ago but we do and life is changing and we are learning as we go. It would be misguided for us to try to apply old rules to a new world economy. 

It is only through trial and error that we can become better and get it, but life is constantly growing and evolving and so we are constantly becoming better for today's situation but not as good as we will be for tomorrow's. For those of us who sit in our perfect homes with our perfect cars in the drive way and our perfect careers well good for you and getting there but remember sometimes changes comes out of nowhere and upsets the perfect balance that we have worked so hard to achieve but is doesn't have to be hard if you look at it as an opportunity to become better. Why do we have famous deceased artists? Well chances are they won't be producing anymore art for the world and so what ever they gave us while they were alive is perfectly complete since that is all we will ever have from them. The goal is not to be prefect it is simply to grow! 

Nexonta Technologies Inc 

The changing of the guard ceremony conducted in Canada is performed daily during the summer months at Rideau Hall and Parliament Hill in Ottawa by the combined Ceremonial Unit made up of the two Canadian regiments of Foot Guards. There is also a ceremonial Changing of the Guard ceremony during the summer at the Citadelle of Quebec by members of the Royal 22nd Régiment. While, we here at Nexonta Technologies Inc are like Switzerland when it comes to politics (It's good for business). We feel that it is important to acknowledge what is happening in the world around us.

For many years,Corporations have been operating without accountability to the little guy and thus their growth has hurt the local economic community, while we don't believe that it is the corporation's sole responsibility to provide for everyone's financial and employment needs. It is hard for the independant business to exist when big corporations under price goods and services offered by smaller retailers and effectively puts them out of business. It also hurts the community at large if  the large corporations don't put that money back into the community it came from.

These types of situations are difficult for communities and small individuals to rebound from. If big business is going to put small businesses out of business then how are these small businesses going to feed their families? And how is the revenue from these small businesses going to make it's way back into the communities it was taken from by larger corporations? People in local communities depend on small and medium sized businesses to provide jobs and revenue for the community and so if large corporations are just turning a profit and not reinvesting back into the community then this is a recipe for long term financial hardships. This is why many families are turning to multi level marketing and taking their finances into their own hands. Check out www.visalus.com

The problem is not that Corporations don't provide goods and services at great prices, it is just if there are no small businesses able to provide a decent living to individuals in their communities then how will these people be able to feed their families and buy the very goods that the Corporations are offering. Profitability is important for any business, small or large, however, if all we have are large Corporations making all of the money and not creating new industries and jobs for the masses then you have a situation where the top 1% of society control 60% of the money and the rest of the people are left to fend for themselves. It is important that large companies contribute to building society and not just taking as this is an important part of the equation and of grave concern to all of us. Food, Shelter and clothing are basic human needs not Bentley'sm those are Greeds Trophy's, however, if  anyone is giving away  Bentley's anytime soon, I will take a chocolate brown one!

Nexonta Techonlogies Inc.  
 

Welcome to our Lunch Blog,

It has been long said that you are what you eat and so if this is correct then I am a delicious Subway meatball sub on whole wheat bun with lettuce, tomatoes, green peppers, red onions, black olives, hot peppers and cheese and toasted with Mayo and Sub sauce. This is a fine lunch for a Friday afternoon. I have spent the last two years positioning our company in order to grow it over the next 5 to 10 years. And while it has been an educational process, it has also been challenging but the challenges are not what one might expect.  It is more the human experience that has caused so many set backs than anything else. We have come through the worse of it but it has been difficult navigating some of the troubled waters over the past two years. However, what we have learned is that there is no point in giving up, calling it quits, packing it in. These are stupid moves that you will only end up regretting in the end.

The truth of the matter is, that no matter what you decide to do in your life, you will have to work and work hard at it. Whether  you are pulling a 9 to 5 job or if you own your own company there is no difference you still have to work. Those who are fortunate or unfortunate enough to own their own company, just have to work a lot more and yes there is the crazy possibility that market conditions might shift and your company does not work, well then the buck stops with you and only you. So if you are willing to take the risk, you deserve the huge reward! We have a dynamic team of people to work with at Nexonta and are looking forward to seeing what develops over the next year. I would like to thank all of those who put us through the really tough ride over the last two years with their silly antics and sad motivations, know that you only contributed to making us stronger and really it would not have been the same without you.

Keep in mind that in life like in business it's tough and since business is all about winning, we have to feel for those who don't win too often but we should advise them to never quit and perhaps they should go and visit Subways and try the meatball sub it is delish!!

Nexonta Technologies Inc  

  
 

This blog is inspired by Ryan Blair  from Visalus Sciences, Thanks Ryan for all you do. The idea of digging deep is a metaphor of going beyond the surface of our day to day life and having the courage ( It ain't courage if you ain't scared--Bounce) to discover our true purpose in this life. I have never met someone who faces their responsibilities in life head on and is unhappy or confused, perhaps stressed or a bit worse for wear but generally these people are growing and somewhat content in their lives.

Nothing is random whether you choose the blue pill or the green one, it doesn't matter, what matters is that you make a choice and follow through on that choice. Life is all about follow through and seeing it to the end. The person who starts things and never finishes them can never grow, as it is only when we finish a chapter in a book that we can move on to the next chapter or we lose the message of the author. Now these choices are difficult and even more so if you have people who are followers giving you advice but once you separate from the nay sayers and trust what is inside of you then you are free to become who you are truly suppose to be, in fact without taking this journey most of us will miss the whole point to life.

Keep in mind not to judge others as those who hate or critize are simple cowards who are afraid of stepping out into life and giving their all at something that they believe in and making it work and so to see you doing it reflects negatively on them and thus they hate. There are no guarantees in life so it is what you do that will ultimately determine your destiny.

In a changing economy,like the world is currently going through the fundamentals are still the same, people still need to eat, they still need somewhere to live, they still need love (as evidenced by all of the online dating sites out there but that is entirely another blog) so besides a few greedy bankers that karma will catch up with, I think it's time that people start digging deep and taking more responsibility for their lives and the lives of their children and go out there and make things happen. The Visalus story is an amazing one and to see all of these people digging deep and changing their lives while helping others is truly amazing and inspiring.

I saw the effects of this whole thing first hand to someone near and dear to me and read her story which was truly inspirational and to see pure drive and determination and a will to succeed with countless ups and downs along the way, well truly inspiring almost like seeing a Rocky movie! The business model is pure and the opportunity is real, I have seen it and all I can say is thank you Ryan Blair for giving so many an out to the death cycle. Find something to believe in which is real and good. Find your why and your how and dig deep and transform your life and the lives of those you love.


I have learned this at least by my experiment: that if one advances confidently in the direction of his dreams and endeavors to live the life he has imagined, he will meet with success unexpected in common hours.--Henry David Thoreau


Nexonta Technologies Inc

 

 
 

It is a proven fact that when we eat better and take care of our bodies nutritionally, we feel better about ourselves and have more energy and having more energy we feel like becoming more active which makes us want to exercise and ultimately makes us want to make better choices when it comes to eating. www.dietgroupies.com is a website aimed at providing timely tips and health information available for it's users to learn how to make better healthier choices when it comes to food exercise and supplements. "Baby steps to change"

Your metabolism is related to the number of calories you burn in order to maintain your body weight. Whether you’re sleeping, sitting, riding in a car or running, your body is constantly burning calories in order to keep you going. Obviously, some people have higher metabolism than others due to genetic factors. But are there certain types of vitamins that can boost your metabolism?

The  key to healthy weight loss is eating right and exercise. In fact, it is a good bet that most people know pretty well what is best, thus, creating an all natural weight loss plan.  One reasonable approach for losing weight naturally is to stick to a diet that is high in complex carbohydrates, high in fiber, moderate in protein, and low in fat.

A word of caution is needed here. Teenagers and children should never be on a low calorie diet. When you are still growing, you need the full range of nutrients for your body. Pregnant women and those who are not good health should also avoid it.

If you are considering a low calorie diet, especially one that requires less than 1000 calories per day, you should consult your doctor before you start. Because this diet does require so few calories, you will need to monitor every single calorie that you take for nutritional value. If that calorie is not worth the nutritional needs you have, it can’t be consumed. For those that have the ability and doctor approval, this diet plan can be an ideal choice.

A low calorie diet is one that requires a person to consume 1500 to 1800 calories per day. Compare this with the normal 2000 to 2400 calories that the average person consumes.

A very low calorie diet is much different. This is a very restricting diet for those that are severely obese. It requires that a person only consume a mere 800 calories or less per day. This is very limiting to the person, obviously.

Do you need to lose some weight or do you just want to control your diet so that you are getting a balanced diet? Whatever the reason, you can get many of your answers from our website which aims to provide the best possible information when it comes to current health and nutritional information.

It is best to consult your doctor before you start in order to know the potential health risks that you may face. Each person is different and no one can advise you better than your personal physician.

Health is the greatest Gift, Contentment the greatest wealth, Faithfulness the best relationship.--Buddha

Diet Groupies Inc

The Street vs University

Hello and welcome to our steet smart blog, for a great many years it has been common practice for parents to push their children to do well in school starting from kindergarten. In fact the pressure is so strong today that many children are encouraged from before kindergarten to start activities which jump start their academic and motor skills so that once in school these children can perform at optimal level. Let me start off by saying that I do not have any children of my own and so I am simply writing this blog as an observer of the parent child dynamic that I see and read about from time to time.

I often hear people with children say "Wow where have the years gone?" "I remember when little Becky was just getting her first tooth and taking her first steps. It seem like only yesterday" I often wonder to myself are parents enjoying their children and the whole experience of parenting or are they just pushing their kids too hard to one day be able to say that their son or daughter has become a huge success. I think the whole point of having children is because you would like to start a family and watch your offspring grow and be happy and experience life as it happens, however ,you will see 1000 kids in hockey each year with tremendous pressure to perform at NHL levels even though that child is only 10 years old and for some of these children it is like that until they graduate high school.

I suppose there is nothing wrong with wanting your children to be successful, however, if everyone is on the same path to success then who is going to fill all of the other important rolls in society I mean from my little knowledge of sports I think that there are only about 50 to 60 NHL teams and each team has 1 team captain and you literally have thousands of people with there children in competitive sports at an early age all trying to be number one at a sport where there are very few positions available and so I would think that it is important that while encouraging your child to play competitive sports it would also be important to find out what that child is also interested in so that once they decide to retire from team captain of their chosen team they can finally do what it is they want to do with their lives.

The people in our society who take the road less travelled are the ones who challenge the status quo and find out who they really are in relation to society and then adjust their ambitions according to where they feel most comfortable existing. The existentialist has done their home work and figured what works for them and are able to make smart compromises in regards to their life choices. You have to learn how the world works before you can take it over. While it is really important to motivate children and encourage them to succeed it is also important to help them find their true selves, who they want to be as opposed to who their parents want them to be, I think this sort of approach to parenting with ultimately help develop more well adjusted children. I mean someone once told me "Not everyone wants to be CEO" and I couldn't believe it at the time but it was what was in me, however, for a lot of children I think given the chance to develop in their own way and to be encouraged to know themselves from an eary age they will probably have a better chance of claiming success at somthing that they are passionate about as opposed to just what their parents want for them.  

 
It's not only children who grow.  Parents do too.  As much as we watch to see what our children do with their lives, they are watching us to see what we do with ours.  I can't tell my children to reach for the sun.  All I can do is reach for it, myself.  ~Joyce Maynard

Nexonta Technologies Inc     
 

In light of the passing of Steve Jobs, Founder of Apple Computer I found it only fitting to dedicate our next blog to his monumental contribution to our world. In his address to Stanford University back in 2005 Steve Jobs spoke about the most pivitol points in his life and how he followed his heart and lived a life challenging the status quo. Steve Jobs didn't only give us Apple Computer, ipods, iphones, and ipads these are merely technological gadgets but he gave us a means in which to create a better frame work for the future and connect people from all corners of the world. The impact of of his company's contributions have changed the way we communicate and do business forever. Obviously a visionary Steve taught us to look outside the box as to what can be as opposed to what is.

While on the treadmill this morning listening to the many praises being given to Mr Jobs for his boundless determination and leadership the question arised as to wether or not there would be a leader of his magnitude to carry on his vision and technological advancement of society and this made me wonder, I think that he has given us enough to work with, clearly having Apple surpass Exxon Mobil as the worlds largest company back in July Indicates that this technology has made it to many individuals homes and businesses. It is up to us as a society to take what has been given to us by this innovative visionary and start applying the technology developed by his company so that we can each try to make it a better world. I think this is the best way to honor Steve's contributions.

Let's not look for the next Steve Jobs, let's follow his example and learn from the exemplary way that he conducted his personal life and his professional life and follow our hearts in order to help each other create a better future for our children. Not only did Steve Jobs give us the tools to create new industries and platforms to develop economically but he also provided a road map which is the way he lived his life for us to harness the power and inovation within all of us to trust our hearts and our imaginations and live a life without compromise. If one man can make such a huge contribution and touch so many people's lives with his vision and technology we can all do our little part and contribute to our world in our own little way. I think this is the best way to honor a man who gave us so much. Time is the most valuable commodity, use it wisely.

Connecting the Dots.

Huey John for Nexonta Technologies Inc       
 
 

Integrity is a concept of consistency of actions, values, methods, measures, principles, expectations, and outcomes. In ethics, integrity is regarded as the honesty and truthfulness or accuracy of one's actions. Integrity can be regarded as the opposite of hypocrisy, in that it regards internal consistency as a virtue, and suggests that parties holding apparently conflicting values should account for the discrepancy or alter their beliefs.

The word "integrity" stems from the Latin adjective integer (whole, complete).In this context, integrity is the inner sense of "wholeness" deriving from qualities such as honesty and consistency of character. As such, one may judge that others "have integrity" to the extent that they act according to the values, beliefs and principles they claim to hold.

A value system's abstraction depth and range of applicable interaction may also function as significant factors in identifying integrity due to their congruence or lack of congruence with observation. A value system may evolve over time while retaining integrity if those who espouse the values account for and resolve inconsistencies. It is impossible to build a structure on a foundation with even the smallest crack in it as this crack will eventually cause the structure to shift it's foundation it is built on and eventually colapse the structure. This can be said for many facets in life.

While we are not perfect it is important that we attempt to be honest with ourselves and others as much as possible because the truth always comes out in the end with enough time. In fact it can be said philosophically that life is about discovering the truth since nothing that is built on a foundation of lies or deception will ever stand the test of time.

Much like the Google algorithm which has evolved over time to be a truth finder. Google wants to provide the best and most accurate information to it's users and also to make sure that it's users can find exactly what they are looking for on the internet and when companies use deceptive practices to position their companies on the first page and offer services which do not benefit the user it is only a matter of time before the algorithm identifies the culprit and takes the appropriate action.

The same can be said for life, a lie or untruth can only survive for so long, in a world striving for truth and justice. In order for those of us who value our time, which is a scarce commodity we realize that it is only possible to live in truth when conducting our professional affairs or personal affairs, untruth can only lead to eventual disaster.

The slow man with integrity will ultimately catch the swift one who has none. - Unkown  A person is not given integrity. It results from the relentless pursuit of honesty at all times.


Integrity without knowledge is weak and useless, and knowledge without integrity is dangerous and dreadful.

Samuel Johnson (1709-1784) British author.

Nexonta Technologies Inc

"the medium is the message" was written by Herbert Marshall McLuhan, (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar, a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. "To thine own self be true" by "true" William Shakespeare means "loyal to your own best interests." Take care of yourself first, he counsels, and that way you'll be in a position to take care of others. In her New television show on OWN network "Master Class Oprah incourages her viewers to know themselves.

There are so many hints in life that give us directions of how our life should be lived and that with a bit of self examination we can find the best life for us and our loved ones. The internet is full of great information that anyone can have access to at anytime and since information is power we should empower ourselves and become the best that we can be in the life that we choose to live. Beauty fades and it is only what's on the inside that truly matters this is where your real power lies and undeveloped then you are at the mercy of a very shallow existence. Dig deep for it is only through self introspection that we get a glimpse of our true selves and what our purpose here in this life is suppose to be.

Nexonta Technologies Inc

September is an incredible month. As the summer vacation ends, families come back from holidays, whether abroad or cottage-country, business owners resume full operations, and youth start preparing for the beginning of school. September smells fresh, looks new, and feels refreshed. Everyone is about to begin a year full of ups and downs, twists and turns, all leading to the next summer.

The excitement of new beginnings is sometimes unexplainable – the twinkle in kids’ eyes, the eagerness of entrepreneurs – but nonetheless motivating and inspiring. Just as students move up a grade level, business owners must move on to the next level – staying on the same track is not an option, otherwise the business suffers. As people’s mentality changes over the summer, the way a business markets itself must change as well. The most recent, and most effective, technique in the on-line marketing field is the use of Search Engine Optimization (SEO), which specifically targets people’s searches on the internet to achieve better results on search engines. Using tag keywords in websites’ page titles and descriptions as well as content improves visibility on Google search and, therefore, increases traffic to a site.

Changing a marketing approach is much like leaves transforming color – the beginning stage of implementing SEO requires research and site analysis, which takes time and an eye for detail. As soon as keywords are selected, the process is fairly quick and results in a great change to the site’s success. From green to all the various reds and oranges, leaves changing color in the fall is a sign for growth and movement. After an entire summer of just being, the fall is a season of doing – putting all thoughts regarding the growth of a business, or education, into action.

We wish luck and success to all the businesses and entrepreneurs out there with their operations and on-line marketing strategies!  

                                                                                                                        Kate Liubansky 

                                                                                                                         for Nexonta Technologies Inc.

With smart social media and mass marketing, it is difficult for companies to maintain success in today’s busy market. To achieve greatest profit, a company must be most attractive, convincing, and strategic. According Forbes Magazine, Apple Inc. is the most valuable company worldwide for 2011. Contenders to the multi-billion company include Nestle (placed 5^th), Microsoft (placed 6^th), Wal-Mart (placed 16^th), and Coca-Cola (placed 23^rd). To be considered as a top company is a great privilege, based merely on numbers. However, the positioning on a list of the top 25 most valuable companies is not everlasting – situations change, money can be lost, and a company could drop to the very bottom of the list.

While all mentioned companies are currently leading the way in terms of value, it does not mean that they were always so successful or that they breezed through to that position. Most companies in the world have a tough start, whether for personal or business reasons. Steve Jobs and Steve Wozniak, the initial establishers and incorporators of Apple Inc., were outcasts in school and dropped out of college before pursuing their dream of having their own computer company. With dedication and innate talent, the two eventually developed a multinational company. Its ability to outcompete other computer companies has helped Apple Inc. achieve the status it has today.

Rivalry between companies is not uncommon in the business world and Nestle’s history shows that extensively. Nestle was born out of competition and rivalry between a Swiss man, Henri Nestle, and American brothers who established a company in Switzerland. After 38 years of fierce competition, the companies merged and formed today’s successful and market-leading company, Nestle. Henri Nestle’s original goal of producing healthy milk products, for example, remained the same since his first business day.

It is clear to see that in order to become successful in the changing marketplace, a company must outcompete others and stay on track in terms of goals and results, working through adversity and doubt from those around. For small businesses, the key to success is proper marketing, specifically online marketing. Without using the internet to promote and achieve traffic leading to sales, a company (whether start-up or not) will not be able to reach its desired results. With the immense level of competition and difficulty in the world, the only way to get to the top is by placing first on Google search results. Search Engine Optimization (SEO) is the key for top level positioning and, therefore, monetary success and overall promotion. Successfully implementing keyword tags and applying a description tag to a company’s website will prove to be the best way to battle the competitive market and place on top.

Kate Liubansky 

for Nexonta Technologies

The use of online tags, or essentially virtual Post-It notes, is probably the most crucial aspect of online marketing. To ensure the visibility of your website, preferably on the first few pages of any search engine like Google, Bing, or Yahoo, one must ‘tag’ their website. Using tags properly will optimize your site for higher traffic and, in turn, greater potential profit. In computer language, this is called Search Engine Optimization (SEO), a service that should not be too costly but bring a great deal of benefits, as long as applied intelligently.

The effects of tagging websites are quite remarkable and the process is not too complex. Tags should be a few words long, short and to the point, and most importantly, tags should match the key words that ordinary people type in their search engines when they search for anything online (hairdresser, restaurant, hotel, and much more). Each page of a company’s website would have a tag attached to it – when those specific key words are searched for, the website would come up, if done wisely by the hired SEO company.

Of course, in a world with millions of internet users and many companies that use the incredible tool of website marketing for advertisement and overall profit, there is a certain level of competition. For tags to be most advantageous, they should not have the highest level of competition and yet remain within the scope of consumers’ searching minds and quick-typing fingers. Google has a free online database of all search terms to ever be searched, with the ability to provide the exact number of searches a certain key word or phrase was searched for (GoogleAdWords), both globally and locally. Those offering SEO services use this tool to determine what combination of key words will have just the right amount of hits that will allow the web-page to appear on top of competitors.

With Facebook using tags of people through pictures and notes, other websites must do the same in this day and age to overcome competition, appear on top, and sustain themselves in the dog-eat-dog market. Creating tags could be considered a psychological game too, since individuals’ minds must, in essence, be delved into and their search interests predicted. So, if possible, do some tagging – the benefits will continue to pour in!

                                                                                                                            Kate Liubansky for

                                                                                                                            Nexonta Technologies Inc.

Long gone are the days where recycling simply applied to paper and plastics. From metals to building materials and even water, recycling has evolved from the straightforward goal of “Reduce, Reuse, Recycle” to the more current purpose that includes renewing, rebuying, rethinking and respecting. The idea of processing and converting used materials to further useable objects has been around since the time of Plato. In those days, people were unable to extensively extract raw materials and create new items. Instead, they reused the old, created the new, and thus did not deal with the aftermaths of extraction. Fast forward to 2011 and extraction of raw materials is at its peak, consequences and impacts of which are being witnessed and suffered by Planet Earth. Not only are raw natural resources extracted, processed, and eventually discarded in a landfill, even more detrimental is the amount of waste produced, energy spent (and wasted), and pollution created.  Recycling of materials allows for a decrease in waste and pollution and, in turn, overall improvement to the environment.

One of the most fascinating and practical recycling concepts currently being developed is the recycling of water. Water is one of the greatest natural resources and human necessity on Earth. While 70% of the surface of Earth is covered by water, less than 3% of all this water is freshwater, an amount that is slowly shrinking due to climate change and many human-related causes. Drinking water, in most countries, is used for a variety of applications, including agricultural irrigation, industrial cooling systems, and sanitary needs. Of all possible applications, the only ones that are in real need of freshwater are drinking and cooking. The rest, as surprising as may sound, can use recycled water (cleaned and treated) in order to eliminate the depletion of freshwater. Instead of using drinking water to flush toilets, irrigate lawns at home, or wash cars, we can use gray water (wastewater from various domestic activities excluding toilets) that has been cleaned and ready for application. Currently, many companies are developing methods that will avoid using freshwater in their daily activities in hopes of reducing their environmental impacts. Recycling of water, as is evident, will ensure the survival of this precious resource as well as the living organisms depending so greatly upon it.

Recycling, usually coupled with the environment, may take on different forms, one of which is that of words. While words do not have the wasteful and polluting nature that physical materials have, words and the art or literature they create are able to be reused and reinvented in a similar way. Words can help sell a business and attract attention, increasing its success and potential for growth. Google’s worth is in the billions, most of which is derived from their advertising revenues. Creating such profits comes from the ability to use words to advertise to millions of people, all over the world, who merely have access to internet. The art and science of attracting people to other websites involves working with words, used previously in a variety of market and industry sectors, in creative ways for people to perceive them in a new and fresh way. Google’s ingenuity with words and aptitude of striving for innovation, success, and benefiting impact on the environment seems endless. With the goal of reducing impact of freshwater, Google has actually begun using recycled water or rainwater collection systems for cooling purposes.

As we continue to grow innovatively, our use of the internet will persist intensely. The use of words in a recycled manner will need to evolve creatively for companies to market to the right people at the right time. Innovative growth will also rely on our abilities to safeguard the planet we live on for progress to occur. Without enough water and other natural resources, living on this planet will be tough, regardless of the words used to paint a pretty picture.

Kate Liubansky for Nexonta Technologies Inc.

Moving: the process of leaving one dwelling and settling in another. Relocation relating to employess and company departments,       www.nexonta.com is moving today into our new corporate location at Yonge and St Clair. Conveniently located in midtown Toronto with many shops and restaurants along with subway access to serve our growing client base! Happy Canada Day!

Nexonta Technologies Inc.

Since 1998 links have been the foundation of Google’s ranking algorithm. But too many people still don't realize that 90% of what they need to do is to get other sites to link to them. Gareth Davies summarizes Patrick Altoft’s recent SES presentation on some basics of link building, including brand v keyword-rich links, competitor analysis, content syndication and replicating competitors’ links.

Patrick Altoft takes link building very seriously – so seriously, in fact, that at his digital agency, Branded 3, they have a tool that checks every link they’ve ever built for clients ... every day!

Based upon a presentation at this year’s London SES, the following article takes Patrick Altoft’s principles and suggests six things you must know about link building.

1) Be clear that links are the most important ranking factor

Since 1998 links have been the foundation of the Google ranking algorithm. However, many people still don't realize that 90% of what they need to do is to get other sites to link to them.

When Seattle-based SEO agency SEOMoz created their ranking factors top-5 list, four out of five of the top ranking factors were link building related.

“90% of what we do as an agency is link building … sometimes it’s 100%”, says Patrick.

However, simply acquiring five to10 links a month is never going to be a large enough volume these days, and the difficulty isn't just building links, but figuring out what links you need to get.

2) Avoid paid link networks

It’s a given that Google monitors the quality of a website’s links and the rate at which they are acquired. So good advice is to never ever use a link network to buy links, as that will create a spike of poor quality links (not a good signal to send Google).

Every day some link builders are seduced by the convenience of link networks. It can be quick, it can be easy and people still believe that they influence rankings – but there can be a price to pay, as even US retail giant JC Penney found out. (See case study below.)

If a website achieves decent rankings and it has built some of its links from a network, people can be scared to turn the link network off. However, at Patrick’s agency Branded3 the solution is simple – turn off paid link networks.

“We turn them off and we have never noticed any ranking changes ... so my advice is turn off any link networks if you’ve got them," says Patrick.

The JC Penney Case study

Back in February of this year a New York Times journalist investigated JC Penney’s SEO tactics. As one of America's leading retailers, JC Penney had high rankings for many search phrases across their industry.

However, the New York Times investigated their link building and found lots of examples of paid links from low quality, unrelated websites that linked to JC Penney. These low quality paid links were targeting keywords that JC Penney seemed to rank consistently well for. Therefore, it began to look like these low quality paid links were helping JC Penney rank well.

As many will be aware, Google’s public policy stands against paid link networks. So the New York Times contacted Google and told them what they had discovered and advised Google that the story was going to go live in the newspaper.

Matt Cutts, the head of Google's web spam team, set about addressing the issue. Immediately after a manual Google review of the website, the power of JC Penney’s paid links suddenly disappeared for many phrases – for some of them they fell from #1 to position #71 on Google’s results pages.

The moral of the story is that the links were so bad, Google couldn't ignore it.

3) How to find awesome link prospects in nine steps

Patrick uses a 9-step process when looking to mine new link prospects. The process the agency follows is this:

• Research and find the top 20 keywords in the niche
• Get data on the top 20 websites that rank for each keyword, and make sure none of the competitors are duplicated
• Use a backlink analysis tool to download all the links for all the competitors
• Put all of this data into Excel and put all the links in separate tabs
• Filter out any duplicate domains
• Get the list of unique domains linking to each competitor and sort by domain authority
• Use Excel to filter link types eg, to ac.uk, .nhs, .edu, .gov
• Visualize your link profile in Excel and use pivot charts

When link building it’s important not to waste time on trying to get links that are not easy to replicate. It can be very difficult to get the golden links that competitors have. So when link prospecting, it is important to think about why each link is given.

Is the competitor’s link a paid link? Is it a partner link? Did the company sponsor a trade show or event, etc? Certain links obtained from ‘special relationships’ should be discounted as targets.

4) Build brand authority with ‘your brand’ links

When it comes to link building, the more brand links you have, the more brand authority you will have in Google. Smaller companies don’t usually have as much of a natural brand presence online as larger firms, so it can be a good idea to proactively build brand links.

(A brand link is a link containing your brand name in the anchor text (aka link text) – this might include a link that just uses your URL as the link text.)

Be prepared to do this for up to six months to help build brand authority – to catch up with top sites, a website will need a lot of natural links and a lot of brand links.

One way to build lots of brand links quickly is to run a linkbait campaign with your brand name (perhaps in the headline of the content being promoted).

So when link building for a smaller brand, first catch up on building brand links and then move onto links containing your target keywords in their link text.

5) Get the ‘link quality’ mix right

If you are link building, your backlink profile should look as natural as possible. See A and B charts below for examples of unnatural backlink profiles ...

If all your backlinks are only from very low PageRank pages without any higher quality links, this can look unnatural to Google. (Example A above)

Likewise, if all your links are from high PageRank websites and you don’t have many mid-to-lower quality links then this can look unnatural, too. (Example B)

Patrick suggests that the best link landscape is for most of the backlinks to be of mid-range quality. You would therefore have a few low quality links, a few high quality links and then plenty of mid-range links. (Example C)

Note: While PageRank (PR) value is used a lot in SEO as an easy way to describe site authority, it can be a little misleading. So do not be surprised if you find websites with low or even zero PR dominating rankings. As a result, link builders need to look at the volume and quality of inbound links to a website to really assess the site. A natural link profile for a website would therefore suggest that it has many links from websites who themselves have an average amount of inbound links.

6) Secure great links through content syndication

A traditional way to secure links for a website is content syndication. However, if your articles are only headed for article directories then this will probably not help much.

Often, the best returns with content are achieved by ignoring article sites and going direct to blogs who want content. And remember, scale is key because you need a lot more than one content piece a month to do this. But, if you can get lots of fresh content onto lots of blogs all linking back to you, then these links can be powerful.

So guest posting on blogs can be an effective option. Rework one or two articles into multiple unique versions and seed this to bloggers – if you can create 10 unique articles a month to go out to 10 different blogs, then over the course of a year this could net 120 quality links.

Summary:

Accept that link building is a difficult task. It can take a long time to deliver. If a website is well optimized the SEOs should spend 90-99% of their time link building.

You can’t rely on natural link building to get to the top. Figure out how many brand links you need, get them and then get keyword-rich text links.

And finally, be sensible. Any links you build need to be able to pass a manual human review because, as the JC Penney story illustrates, all it takes is a major SEO blog or newspaper to ‘out’ you and you could be penalized. Then you’d be back to square one.

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About Gareth Davies

Gareth Davies has worked in SEO since 2002 and is now director of the SEO agency GSINC Ltd. As well as client work he also consults for the web retailer group SafeBuy and is editor of Ecommerce Monthly newsletter. Follow him on Twitter @GarethGSINC

Search Engine Marketing Issues

++Who Keeps Spreading Silly SEO Stupidity, and Why?++

Not a week goes by where a reader or a client doesn't ask me a question based on some bad SEO advice they heard or read somewhere. Most of the time they don't know it's bad advice. They assume that if they read it in a blog, went to a seminar, listened to a webinar or even discussed it with a company that provides SEO as a service, the advice must be solid. Sometimes (usually if they're a long-term HRA reader ;) they may think it sounds a bit fishy, and smartly ask for my opinion.

While it's true that among SEO industry veterans there can be disagreement about what works and what doesn't, there are some SEO tactics that have been known by all who have even the slightest bit of intelligence to be useless. And yet they still crop up as SEO advice -- all the time!

Just last week I got an email from a longtime HRA subscriber who told me that his friend had attended a seminar where the speaker told them they should submit their website to search engines on a monthly basis, and proceeded to provide them with the name of a tool that would do so for only $99 per month!

And just yesterday, someone emailed me for my opinion when she read in another email newsletter that Google only indexed the first 100 words on a page!

When I hear this sort of irresponsible and incorrect information being spread to impressionable Internet marketers in the making, I get irate. In fact, here's what I said in response to the question about submitting sites to the search engines:

"I honestly can't believe that there could still be, in 2011, someone who would speak to an audience on any form of Internet marketing who would recommend submitting to search engines, let alone one that would recommend spending $99 (or even 10 cents) a month to do so. In fact, it enrages me. That person who spoke must be a sales rep for that [submission tool] company, and he or she should be thrown out of the business and not allowed to speak on the topic ever again."

While it is likely that the speaker was a paid sponsor there to peddle his putrid website submission tool to clueless newbies, I started to wonder about others who spread this sort of silly SEO stupidity, and why.

Here's what I came up with:

It's easy to implement. This is likely the main reason that SEO stupidity spreads like wildfire, and the reason that is the basis for all the other reasons. SEO -- that is, real SEO -- is hard. Stupid SEO is easy. (So what if it doesn't work? That's just a small inconvenience!)

Incompetent SEOs have a vested interest in perpetuating silly SEO. The more people who think that SEO is about submitting to search engines or about meta keywords, the more people will sign up for their boondoggle services and the more ill-gained money they'll have lining their pockets.

Old articles get recirculated. There are more than 15 years' worth of old, out-of-date SEO articles from a variety of sources that may look credible on the surface (and perhaps were at one time), but that provide advice that has nothing to do with SEO in the 21st century. Just do a Google search for "Should I submit to search engines?" and you'll see all sorts of fun stuff. Even Google's Webmaster Guidelines point to their Add-URL page, which is all but worthless.

Designers and developers know just enough SEO to be dangerous. I'll just point you to my "85 Reasons Why Website Designers / Developers Keep SEOs in Business" article to explain this one.

Forum circle jerks. There are, surprisingly, still a lot of SEO forums in the online world, most of them full of newbies. While it's great that new people in our industry want to learn SEO, they need some professional and competent SEOs there to guide them. Yet on many forums it's a case of the blind leading the blind. A newbie thinks some silly SEO technique works and spreads it to the other newbies. Eventually one of the more enterprising young SEOs writes the "Newbie Bible to Stupid SEO" and at that point what is said must be true (cuz it's in the bible!).

Believing what you read or hear instead of figuring it out for yourself. This truly irks me to no end and is definitely one of the major causes for the spread of many a silly SEO idea. If something you read sounds credible, then by all means give it a try. But unless you see proof of it working with your own eyes, then don't believe it...even if the most credible person in the SEO world wrote or said it.

Mixing up cause and effect. Another one of my pet peeves that has been common since the beginning of SEO time. Just because you changed the positioning of a word in your title tag and the next day you ranked one place higher in Google doesn't mean that your change is what caused it. It may have, but it may not have. We used to joke on the High Rankings Forum that if you keep a cabbage on your monitor it will increase your rankings. Why not? It's as likely as some of the silly SEO theories that are based on poorly drawn conclusions that mix up cause and effect.

They're set in their ways. We all know that people hate change. Many SEOs are no different. But just because a 1990s search engine could only index a certain number of kilobytes of information on a page (likely due to bandwidth constraints) doesn't mean that today's Google works that way. The search engines themselves have made huge strides over the years, and while the basics of making a great site will always remain the same, the mechanics of how to do that change often. So to the person who recently asked me if hand-coded HTML pages will rank better than dynamically generated ones, the answer is a definitive NO, even if it may have been true in 1996!

Coincidentally, just as I finished writing all of the above, I received an email from my friend and colleague Karon Thackston, who has a new client who was previously told by one of those silly SEOs, "You need a THOUSAND words of copy on your eCommerce Home Page, and cram it full of keywords"! She was also told by another silly SEO, "You need to rewrite ALL the copy on your entire site because it's no longer 'fresh.'" Apparently, he qualified "fresh" as anything over 60 days old. Sigh.

With SEO stupidity such as that being spouted to unsuspecting website owners each and every day, as well as for the reasons stated above, I fear it's going to be many more years before most people can sort out the facts from the SEO fiction.

Jill

Jill Whalen is the CEO of High Rankings, an SEO Consulting company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen

Share your comments and thoughts here.

Summer is the warmest of the four temperate seasons, between spring and autumn. At the summer solstice, the days are longest and the nights are shortest, with day-length decreasing as the season progresses after the solstice. The date of the beginning of summer varies according to climate, culture, and tradition, but when it is summer in the southern hemisphere it is winter in the northern hemisphere, and vice versa.  

The Western definition based on equinox to solstice is more frequently used where a temperature lag of up to half a season is common. Summer is the period from the summer solstice to the autumn equinox.Unofficially, the U.S. summer season is commonly regarded as beginning on Memorial Day weekend in May and ending on Labor Day weekend in September. Summer marks the beginning of outdoor patio's, barbecue's, parties and the beach, finally the wonderful welcome of warm weather and out door activities.

This summer has been especially welcomed because Canada had such a long and cold Canadian winter just driving in the downtown core in downtown Toronto there is an excitement in the air and as well a flury of events and concerts in and around the city. The best way to find out what is going on around your city from coast to coast is to Goolge your local city for local events where you will find anything from street festivals to concert events. The list is endless and there is something for everyone.

While it has been a bit of a difficult time for many businesses and individuals summer is a time that the economy will generally show signs of growth with families going out more and spending on activities this will usually provide a boost in the economy. Also there is a trend going on right now where many people are choosing to stay in their local community rather than going away on vacation and spending money they are choosing to spend it right here at home instead this is great for the over all local economy since when local businesses grow this provides more revenue for companies to hire on new employees and to help create a stronger local economy.  

Summer is finally here and it would be great if we could use the wonderful weather as a distraction from all of the negative news out there and with so much going on in and around your city it is a great time to reconnect with your local community by supporting local events this is how we can all build a strong economy once more.

Nexonta technologies Inc
 
 

Risk management is the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events or to maximize the realization of opportunities. Risks can come from uncertainty in financial markets, project failures, legal liabilities or credit risk.

The etymology of "business" relates to the state of being busy either as an individual or society as a whole, doing commercially viable and profitable work. The term "business" has at least three usages, depending on the scope — the singular usage to mean a particular organization; the generalized usage to refer to a particular market sector, "the music business" and compound forms such as agribusiness; and the broadest meaning, which encompasses all activity by the community of suppliers of goods and services.

In today's business environment is is almost certain that companies will experience some form of risk in there day to day business activities from perhaps not finding the right candidate for a position in your organization to expanding in a particular sector of the market which might be changing rapidly because of technological advancements in that particular sector. This is why it is becoming more and more important for companies to do proper due diligence when it comes to growth and expansion. Google is a great example of how business have changed their approach to marketing.

Years ago companies would only develop goods and services that could be developed and brought to the market place followed by an elaborate marketing campaign however today all one has to do is do a Google search and see what people are looking for online and if there is alot of demand for a particular product or service but few players offering that product or service then perhaps this might be a sector of the market place that your company should expand in. Long gone are the day's when the corporations dictated what the consumer should consume, today companies would be wise to pay attention to what the consumer is looking for in order to make their lives more comfortable.  

While it is clear that it will be a little while until we get out of this economic tail spin, judging from alot of social indicators it is clear that the family unit is once again becoming very important. Given the fact that appreciation for family is what got western society to such an advanced state of prosperity it is no secret that this same focus will lead us to make better economic decisions for the good of the family unit as well as the communtiy as a whole. Once quality of family life takes importance over wealth accumulation then we can once again be on the path to economic growth once more. Today there is a certain degree of risk in any business for large and small companies but unlike 50 years ago things change quickly and the biggest risk that alot of companies can take today is by standing still and not taking any risk at all.

Nexonta Technologies Inc
 

Change management is a structured approach to shifting/transitioning individuals, teams, and organizations from a current state to a desired future state. It is an organizational process aimed at empowering employees to accept and embrace changes in their current business environment.In project management, change management refers to a project management process where changes to a project are formally introduced and approved. these are examples of Organizational Change:

    Location changes
    Missionary changes
    Strategic changes
    Operational changes (including Structural changes)
    Technological changes
    Changing the attitudes and behaviors of personnel

As a multidisciplinary practice that has evolved as a result of scholarly research, Organizational Change Management should begin with a systematic diagnosis of the current situation in order to determine both the need for change and the capability to change. The objectives, content, and process of change should all be specified as part of a Change Management plan. While change is
never easy it is essential for the growth and developement of any organization. In today's economic
environment it is essential to change with the changing tides of economic and social environments
in order to stay ahead of the curb.

Change Management processes may include creative marketing to enable communication between change audiences, but also deep social understanding about leadership’s styles and group dynamics. As a visible track on transformation projects, Organizational Change Management aligns groups’ expectations, communicates, integrates teams and manages people training. It makes use of performance metrics, such as financial results, operational efficiency, leadership commitment, communication effectiveness, and the perceived need for change to design appropriate strategies, in order to avoid change failures or solve troubled change projects.

Successful change management is more likely to occur if the following are included:

    Benefits management and realization to define measurable stakeholder aims, create a business case for their achievement (which should be continuously updated), and monitor assumptions, risks, dependencies, costs, return on investment, dis-benefits and cultural issues affecting the progress of the associated work. Today the world is moving from an industrial frame to a technological and this has created huge gaps in traditional leadership with a younger more tech savvy generation in fact the challenge before many CEO's today is how to convert traditional brick and mortar business models to keep up with technological advancements. It is a challenge indeed however with enough trial and error the gap will shorten but there will be many business casualties along the way.

While there is no set formula for steady sustained growth in today's new economy it is clear that those companies which have harnessed the limitless power of the internet and technology are ahead of the pack and will stay there while other companies struggle to to catch up with the changing times. Given the fact that most businesses and individuals don't like change it is clear that whatever industry or culture you operate in today change is essential and necessary and those who embrace it will ultimately come out on top.

Nexonta Technologies Inc
  
 

Elite (occasionally spelled élite) (Latin, eligere - "to elect") refers to an exceptional and/or privileged group that wields considerable power within its sphere of influence. Depending on the context, this power might be physical, spiritual, intellectual and/or financial. Political elite In sociology, an elite is a group of relatively small size, that is dominant within a large society, having a privileged status perceived as being envied by others of a lower line of order. If such an elite wields political power, it almost invariably puts itself in a position of leadership, whether it be expected or volunteered, and often subjects the holders of elite status to pressure to maintain that leadership position as part of status.

Some elite groups speak a language that is not shared by the commonality: in Tsarist Russia and in Vietnam, the elite spoke French, in the Philippines the elite spoke, and in many cases still speak, Spanish. In Plantagenet England, the elite spoke Anglo-Norman, while Finland was ruled by a Swedish-speaking elite up to the beginning of the 20th century and in Ptolemaic Egypt the elite spoke Koine Greek. In ancient India, Sanskrit was spoken by the elite class.

SEO and Google is one other way the elite wield their power and influence over the masses the first page of Google ranking cannot and should not be understated for it's importance, companies spend thousands of dollars a month for that coveted first page position and this is because being on the first page of google in your particular industry translates into traffic for your website and we all know that if there is no traffic then chances are your website is probably not doing much for your company. Think of it like this, when you do a Google search looking for a particular product or service how many times do you keep going down the first page and flip over to the second page? Chances are if you are like 85% of Google users not likely. This is because of two reasons first you will probably find what you are looking for on the first page of your search results and the second reason is if it is not on the first page most of us assume that it is not available and really who wants to leave the elite cause if they don't have what we are looking for then it's probably not available.

Most clients build websites in order to have a web presence for their organization while this is very important today in these lean times your online presence can be just as important as the quality of the goods and services that your organization provides and this is what will set your company apart from the masses. There are not allot of spots on the first page and for sure there is only one number one spot and this is why it is important that you should pay very close attention to the over all performance of your online marketing activity because your company might offer a higher quality good or service than your competitor does however if your competitor has that first page ranking and you are no where to be seen in the search results this could be the reason that she is driving a Porsche and you are still driving the mini van as your weekend vehicle. Top 3% get there and let Nexonta Technologies Inc show you how.  

Nexonta Technologies Inc

 

Hello And welcome to Our Moving Blog!

It's May and the Summer is just about to start, here at Nexonta Technologies Inc we have operated out of two offices over the past two years with the majority of the sales being handled out of Montreal and most of our operations being handled out of Toronto. While Montreal has been a wonderful City to grow and cultivate the Company it is clear that for Nexonta Technologies Inc to truly become a North American Brand that we must operate from a larger market being Ontario. We are moving and hope to have everything settled in and stream lined by early June we look forward to serving you from our corporate office in Toronto.

Nexonta Technologies Inc  

Heartfelt SEO

Hmmmmm! Heartfelt and SEO! There are certain fundamentals that are as applicable in relationships as they are in business equally. When it comes to business the essence of any business’s existence is profitability within the perimeters of exchanging a service or good with consumers or other businesses in a moral, ethical way in which their business will compliment ours through money, credit, cheques or even barter to a certain extent even today. The keyword to remember is the “exchange” which takes place between two institutions and establishments in a similar way that an exchange takes place between two individuals, friends and or families. Heartfelt is to do the exchange, but doing it with care.

SEO can be summarized as being the bridge that at Nexonta Technologies Inc. effectively build between individuals by providing them using Google Adword Keyword Tool by finding exactly what each individual is looking for everyday on his online ventures to find the best companies to provide him exactly the services or products that he is looking to purchase through the billions of pages indexes such as Yahoo, Bing and particularly Google. To businesses we bring them those potential clients that are looking to find the right companies within the shortest period of time. Learning to make that experience rich between the consumer and provider is where the art of applying the “caring exchange” comes in. What makes one’s business experience memorable from thousands of others that everyone of us have through our lifetimes are the ones that left us feeling that not only we took something from the”provider”, but we also gave something in return and that is not only money. It is almost as if we left a part of us in someone’s hand and someone gave us a part of them.

Bear with Nexonta Technologies Inc. for a minute! Imagine if the world was exchanging hearts in business rather than money for goods and vice versa. What would your heart look like after a life time of experiences is the question to be asked. Once upon a time a young man met with an elderly gentleman who clearly had been rugged through the ages of life experiences that a whole man can possibly go through. He saw his heart that looked full of holes and with many uneven sides and dark at certain spots and brighter than light in others, than compared his own and saw his own which was perfectly shaped with no holes, but neither too bright nor too dark and stated to the elderly gentleman that his heart was better. The older gentleman smiled and said to the young man: “Young man the only reason your heart seems perfect to you is because no one has taken it from you but nor has anyone given you a piece of theirs either. My heart on the other hand has gone through the weathers of life and shared my heart with many and they have given me theirs in exchange. Some have given more others a bit less, but it represents the experiences of a lifetime that touched me to the deepest of my being. Now you decide who has the better heart.” And the man walked away leaving the younger gentleman with his last thought!”

At Nexonta Technologies Inc. all we try to do is create an experience of a lifetime that will change the way people will remember doing business and deal with people who will change the way we see them as clients and connect with them on a deeper level which will allow us to impart a part of our business hearts onto them and take their business hearts onto us. We might end up with dark, bright, holes, and uneven sides in our hearts,but at the end of the day they will still remain the most memorable and richest of the hearts that you will find on the business playing field. Let us show you how to profit your business through our “exclusive heartfelt SEO” approach to your business and create an experience that you will only find at Nexonta Technologies Inc.

Faisal Choudhry VP Operations

A Beginners Guide To Blog Writing – Part 1

Science, Art, News, Fashion Blog!

Just clicking through the internet today we have noticed a trend that perhaps has been developing for the past few decades or so and this trend has to do with the the fusion of Science, Art, News, and Fashion. Most popular news stories today try to find a link between these four pillars. The cable TV show CSI has done a great job of turning sometimes gory crime seen drama stories into stylish chic Esquire stories which almost put a cool factor in crime on television. Take for instance the recent shooting in Florida with the ex-beauty queen using a pink gun to stop an intruder dead in his tracks. Is this life imitating art?

This blog attempts to show the connection to how these four different yet equally important areas of life are over lapping in many different ways to form what we wear to what we read.  Art is the product or process of deliberately arranging items (often with symbolic significance) in a way that influences and affects one or more of the senses, emotions, and intellect. It encompasses a diverse range of human activities, creations, and modes of expression, including music, literature, film, photography, sculpture, and paintings. The meaning of art is explored in a branch of philosophy known as aesthetics, and even disciplines such as history and psychology analyze its relationship with humans and generations. Indeed art is the corner stone of our human existence, so much of what we desire and feel comes from different forms of art the we consciously or subconsciously see around our environment and this has a profound effect on our choices in life.

 Science is in modern use, "often treated as synonymous with ‘natural and physical science’, and thus restricted to those branches of study that relate to the phenomena of the material universe and their laws, sometimes with implied exclusion of pure mathematics. This is now the dominant sense in ordinary use. This narrower sense of "science" developed as a part of science became a distinct enterprise of defining "laws of nature", based on early examples such as Kepler's laws, Galileo's laws, and Newton's laws of motion. In this period it became more common to refer to natural philosophy as "natural science". It is through the fundamentals of science that most of our modern day developments are based for example Google and search is all based on the science of numbers and algorithms.

 News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.

One theory is that news developed as a special use of the plural form of new in the 14th century. In Middle English, the equivalent word was newes, like the French nouvelles and the German neues. Today we get our news from many different sources and one important one is Face book this social networking platform has changed the way people follow traditional mediums for example print, broadcast and word of mouth. The internet and platforms like face book provide instant access to current situations which are happening around the world and be having just a few well informed friends on face book you certainly don't have to wait for the evening news to hear what is going on in Darfur.

Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear or accessories. Fashion references to anything that is the current trend in look and dress up of a person. The more technical term, costume, has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it. For a broad cross-cultural look at clothing and its place in society, refer to the entries for clothing, costume and fabrics. The remainder of this article deals with clothing fashions in the Western world.

So what we can digest from this blog of four different disciplines are that ideas and inspiration come from Art then these ideas are developed by scientific experimentation once an idea is proven to be a sound and relevant ones life it becomes news and this news is better delivered by a cool medium like face book or a really attractive news anchor in an Armani suit. While we cannot spot these trends right away if we open our senses to the different environments around us we can possibly sense trends developing around us after all who would want to commit a crime today and not be fashionable since chances are once caught the criminal will end up in the news and they would want to be fashionably dressed for the occasion.

Nexonta Technologies Inc

Hello And Welcome to Our Whoot Whoot Blog!

This blog attempts to explain the recent developments in modern day colloquialism, to "Whoot" is to cheer about something that has a person excited, it could be anything like the first warm day of the season or getting 100% on that important exam, today Whooting has become very important in our modern culture, if one were to Google Whoot, whoot you would find in the Urban Dictionary "whoot whoot holla! my boy shaq gotz him some mad game up in here, yo!" This I believe is street slang for Shaquille O'neal  plays basket ball very well.  Today Whooting has become very important almost like a right of passage for example once in a while someone will Whoot at an inappropriate moment like being at a home sporting event and Whooting when the visiting team scores, this could have dyer consequences in the UK inappropriate Whooting has been known to cause stadium brawls and even result in fan injuries.

Wha What! not to be confused with Whoot, whoot is another form of  expressions of happy. "Wha What" according to the urban dictionary means "term to describe anything exciting, party related. also a casual greeting, or general response. -inspired by "Woo Woo". this term can also be miss used from time to time for example if one were to find a $20 dollar bill in a coat pocket that they had forgotten about this would not deserve a Wha, what but simply a Sweet! however if one were to find a $100 dollar bill this would be cause for a big "Wha What"! In general these terms have replaced allot of unnecessary terminology since they sum up so much that one is trying to express without all of the extra verbiage. Now while I would not suggest you use these terms the next time you apply for that VP position and are told that you have been hired, you might want to wait until you are in the elevator and alone since not everyone at every level has yet to realize the importance of a proper "Whoot Whoot" or "Wha What" but among your friends and close colleagues enjoy a healthy "Whoot Whoot" or a "Wha, What" from time to time.

Whoot Whoot!

Nexonta Technologies Inc
 

Saint Patrick Latin: Patricius was a Romano-Briton and Christian  missionary, who is the most generally recognized patron saint of Ireland or the Apostle of Ireland, although Brigid of Kildare and Colmcille  are also formally patron saints.

Two authentic letters from him survive, from which come the only universally accepted details of his life. When he was about 16, he was captured from Britain by Irish raiders and taken as a slave to Ireland, where he lived for six years before escaping and returning to his family. After entering the Church, he returned to Ireland as an ordained bishop in the north and west of the island, but little is known about the places where he worked. By the seventh century, he had come to be revered as the patron saint of Ireland. The dates of Patrick's life cannot be fixed with certainty, but on a widespread interpretation he was active as a missionary in Ireland during the second half of the 5th century.

Saint Patrick's Day is observed on March 17, the date of Patrick's death. It is celebrated both in and outside of Ireland, as both a liturgical and non-liturgical holiday. In the dioceses of Ireland it is both a solemnity and a holy day of obligation and outside of Ireland, it can be a celebration of Ireland itself. This day marks the arrival of Christianity in Ireland. It is observed by the Catholic Church, the Anglican Communion (especially the Church of Ireland),  the Eastern Orthodox Church and Lutheran Church. Saint Patrick's Day was made an official feast day in the early 17th century, and has gradually become a secular celebration of Irish culture in general.

The day is generally characterized by the attendance of church services,  wearing of green attire (especially shamrocks), and the lifting of Lenten restrictions on eating and drinking alcohol, which is often proscribed during the rest of the season.

Saint Patrick's Day is a public holiday in the Republic of Ireland, Northern Ireland,  Newfoundland and Labrador and in Montserrat. It is also widely celebrated by the Irish diaspora, especially in places such as the Great Britain, Canada, the United States, Argentina, Australia, and New Zealand among others.

Happy Saint Patrick's Day!

Nexonta Technologies Inc

While we cannot predict the future however we can certainly look at trends which are happening right now which might give us an indication as to where future marketing and technological advances are heading. For example with search marketing and the amount of information that search engines are able to pick up and store from our every key stroke it is pretty safe to say that in the not so distant future our searches will be performed for us given the fact that we are creatures of habit it would not be surprising if apps are developed which will notify us on our PDA's of a product or service that we are thinking about at that exact time that the message is sent to us. This is referred to as reverse search which is where the search engines anticipate our next move. While this is not in the immediate future technology is being developed today to do exactly this. The technological age is upon us and computers will affect every home or business within the next 20 years. Computers are changing the way the world does business and literally knocking down borders at every level while it is only within the last 5 years that we have turned to the internet for virtually everything, from travel to where to eat it has affected most areas of our life today.

The internet is vast and powerful and provides a platform for users today to do a multitude of different tasks and communicate with allot of different areas while we perform those tasks. We are truly wired in and this trend shows no sign of slowing down the future is here and much like the auto industry changed the way in which we traveled and lived, computers today will change the way we work, sleep and play. With software companies becoming the new production lines we can expect to see over the next 5 years a growth in innovative systems which will improve the operating and output levels of traditional brick and mortar type businesses. While these advances usually take a while to work their way down to the masses it is important to remember at one point only the President of the United States had a car phone and now everyone has a cell phone and so if you want to know what will be big for consumers just look at what the elite are playing with and sure enough eventually it will make it's way into popular culture at a price point that everyone can afford.

The future is here and it is time to position you company to take advantage of the development of these technologies over the next growth cycle. Google is changing the way companies do business and it is also separating the companies that have an aggressive online presence form the ones that do not and so it is important for companies that do not have an online presence to start developing one today. In the not so distant future there will be apps that will tell you the weather in a country that you plan to visit 6 months from now because you ordered you ticket six months ago and it was recorded on the computer with your IP address. The future is here and Online search services are leading the way.

Nexonta Technologies Inc

 

And we are off and running! March marks the beginning of the third month of the business cycle for the calendar year and although this year has been off to a relatively slow start it would seem that there are signs of slow growth in the North American economy. One leading indicator is trucking and transport along with construction. Over the past few years we have seen a slow down in these industries however this year there has been definite momentum in regards to building and the moving of goods across the country. We have also seen a spike in the amount of companies turning to online marketing and advertising for their advertising needs, while traditional forms of advertising still play a fairly large roll for companies going after new business the trend towards search marketing is certainly growing as one client said "it is all about the ROI"  and only spending a dollar where you can see 5 in return.

Search marketing is simply the way of the future that companies are going to market their goods and services in fact the numbers are staggering as to how many businesses and individuals use Google, Yahoo and Bing to find exactly what they are looking for. It all starts with a simple website which can translate into quite allot of revenue depending on the type of product or service that your business has to offer. Here at Nexonta Technologies Inc we build websites from the ground up generally using templates which we customize to the client's specifications. Some clients like totally custom sites which we will do as well however in order to keep the cost down to meet our price point we will suggest that the client find a really great layout which gives the client a clean professional online presence along with all the proper coding and tags along with white hat SEO so that the client's site is properly indexed by Google, Yahoo and Bing.

Here at Nexonta Technologies Inc we cannot stress the importance of a good domain which is getting good traffic on it's own. Again in order to gain good momentum on the internet it is essential that you start with a good website which is clean coded and you should start by concentrating on a local market in order to eventually go global if you are very ambitious with your company's product or service. The other thing that is very important when trying to create a web presence are links, you are only as good as the companies or websites that your company links into. To properly position a website on a major search engine it is also important to do some research as to who presently is holding the top spot under the industry or category in which you wish to appear and once you have examined the competition then it is time to devise a plan of attack this should include what  your major competitor's website look like? Who is linking into them? What are their major keywords? And are they doing as much as they can to keep their positioning under relevant search terms.    

Remember Google is an algorithm and does not know you personally and so don't take it personally if you don't have the coveted top spot under your desired search term there are only so many places on the first page however if your main terms are already full then it is time to get creative and find some less competitive keywords or long tailed keywords with less competition. Like we say to many of our clients who are on the fence when it comes to online advertising, if you plan on keeping your business going for at least another 5 years then it is time to get off the fence and start making an investment into online marketing.  

Nexonta technologies Inc
 

King Solomon / SEO

The rewards of being truly diligent are a virtue as we probably all know it is human nature to follow the path of least resistance this is true weather we are speaking about business or our individual life circumstance. Diligence in what we do is essential for us to succeed in the game of life since it is only through diligence that we are able to work through the fear and uncertainty when it comes to breaking new ground and taking on a new path and since we all know that change is uncomfortable a healthy dose of diligence can usually help us achieve our goals. Online marketing is the new way that companies and individuals are finding what they are looking for. This practice, while it has been developing for the past 10 years is now becoming standard advertising practice for companies trying to get their message across to customers however it is not a one step approach. Search Engine Optimization takes planning and diligence in order to achieve the desired result. There are literally millions of websites on the internet all vying for exposure and positioning and this means competition, while competition is healthy in any business environment it can be daunting trying to stay ahead of the fold and this is why we suggest that companies that are trying to establish a web presence start as early as possible as there is only room for a few companies in every industry to exist at the head of the pack.

Defining your vision is a very important part of any aspect of ones personal life and professional life, since if we were to have no vision we would lose our direction, our motivation, our joy, our passion, our energy, our creativity, and our commitment which are all essential elements in the game of life and business. When it comes to your life journey it is important that you have a clear vision as to where you see yourself in one, five, or even ten years down the road. Vision is not something abstract or intangible, nor is hope a mere wish or desire. Gaining a true vision is more like using a highway atlas. It means having a perfectly clear picture of an ultimate destination and a detailed road map to get there. This is true for online advertising as well. Google is a huge open source application that sorts and indexes tonnes of information and so when starting out an online marketing campaign it is essential that you have a clear and concise vision of your companies objectives and where you want to go. The best place to start is to look at your local market and find the areas which have the least online competition and start making a web presence form there and as your positioning grows then to will your online exposure grow with the implementation of regular Search Engine Optimization white hat practices.

Effectively partnering in any worth while endeavor is necessary for the success of your life as well as in business. It's impossible to be diligent or even have a clear vision without seeking quality outside counsel and effectively partnering. The only possible way to achieve excellence in the areas in which we lack the necessary talent or know-how is to seek out counsel and / or effectively partner with those who hold expertise in a particular field or subject which is not part of our core competency. We don't know it all and so to just trust our own opinion would be like going to a foreign country without a map and not asking anyone for directions on how to get around. Much is the same for online marketing. Google is a complex and sophisticated algorithm which is capable of sorting and storing billions of bits of information every second of everyday and in order to implement a sound online marketing campaign then it is also important to have effective partnering with a knowledgeable SEO Firm when trying to create a effective online marketing program for your business or your life.

Subject matter from "The Richest Man Who Ever Lived" King Solomon

Nexonta Technologies Inc      

Putting your heart into SEO! Happy Valentines day!

Saint Valentine's Day, commonly shortened to Valentine's Day, is an annual commemoration held on February 14 celebrating love and affection  between intimate companions. The day is named after one or more early Christian martyrs named Valentine and was established by Pope Gelasius I in 500 AD. It was deleted from the Roman calendar of saints in 1969 by Pope Paul VI, but its religious observance is still permitted. It is traditionally a day on which lovers express their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as "valentines"). The day first became associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished. Modern Valentine's Day symbols include the heart-shaped outline, doves, and the figure of the winged Cupid. Since the 19th century, handwritten valentines have given way to mass-produced greeting cards.

Love is the emotion of strong affection  and personal attachment. In philosophical context, love is a virtue representing all of human kindness, compassion, and affection. In some religious contexts, love is not just a virtue, but the basis for all being, as in the Roman Catholic phrase, "God is love". Love may also be described as actions towards others (or oneself) based on compassion. Or as actions towards others based on affection. Valentine's Day is a day for each of us to celebrate the love between two people. while dating has evolved over the years it is now becoming more and more difficult to connect with the people in our lives that we do love. With busy schedules, family, and work we can sometimes take our loved ones for granted. The cure: Valentine's Day this is a day that we can make up for all of the other day's of the year that we have neglected our love duties. Feburary 14 signifies a renewal of love and a rekindling of affection which sometimes get's lost in our busy lives. I think that there have been many poems that have been written on love but I came across one that is particularly fitting for this blog of love. How do I love thee? Let me count the ways. I love thee to the depth and breadth and height My soul can reach, when feeling out of sight  For the ends of Being and ideal Grace. I love thee to the level of every day's Most quiet need, by sun and candle-light. I love thee freely, as men strive for Right; I love thee purely, as they turn from Praise. I love thee with a passion put to use In my old griefs, and with my childhood's faith. I love thee with a love I seemed to lose With my lost saints, --- I love thee with the breath, Smiles, tears, of all my life! --- and, if God choose, I shall but love thee better after death.  Elizabeth Barrett Browning

While finding love maybe difficult keeping love can be a challenge as well. From time to time I see individuals that pay more attention to their cars than their significant others and at a certain point it is fine to love your car but the same care and attention which is required to keep your automobile running smoothly is the same care and attention necessary to keep your love alive. Like anything else in life love is a responsibility which takes effort, patience, understanding and nurturing in fact love is like a child that if cared for well will grow to be a wonderful adult and have a successful life however if neglected will probably fall by the waste side. So at this point you are probably wondering what love has to do with SEO well I will tell you. Love is at the core of all of our searches in life, it is our center console for all of our motivations and desires and the driving force for our everyday activity so the next time that you are going to Google something or search a particular product or subject for a parent, spouse, child or work think who are you really doing this for at the very base of the motivation and if you can attach that action to a deeper source then do it with love. inspired by my Babes.   

Anytime You Withhold Love You Are Punishing Yourself

Nexonta Technologies Inc 

Hi Nexonta

We've been overwhelmed with demand for this webinar, so here it is again ...

How do you get your site to the top of the search engine rankings?

Here's what Google has to say:

"Webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages".

Source: Google Webmaster Central

The importance of inbound links can't be overstated. If you want your site's pages to appear at the top of Google's search listings, you must have a plan for attracting inbound links.

Quality reigns

Not all links are created equal. Google tells us that quality is much more important than quantity. In the land of link building, quality reigns supreme. Getting a small number of inbound links from relevant, authoritative sites can greatly improve your site's rankings, while dozens of links from lower-tier sites can prove next to useless.

Obtaining quality links from a diverse range of relevant websites is the ultimate objective of any link building strategy. It's also one of the biggest challenges website owners face today.

So what is the best, most efficient way to find promising link prospects - those that will bring you fast, measurable business results? Better yet, once you do start building quality inbound links, how can you effectively measure and refine your strategy so that you're always one step ahead of your competitors?

Nexonta Technologies Inc

A birthday is a day or anniversary  of the particular month and day on which a person was born. Birthdays are celebrated in numerous cultures, often with a gift, party or rite of passage. Although the major religions celebrate the birth of their founders  (e.g., Buddha's Birthday), Christmas  - which is celebrated widely by Christians  and non-Christians alike - is the most prominent example. In contrast, certain religious groups express principled opposition to the very idea of celebrating birthdays. Birthdays mark the passing of a year in a persons life and the beginning of a new year. For many a birthday maybe an unwelcomed event since it marks another year towards growing older but to the wise man it represents that much more knowledge and wisdom with which to go forward with in the coming year. It should also represent a new beginning for that individual to be introspective when it comes to where they have come from and where they are going. While we cannot stop aging we can certainly decide how it is that we do age and what are the good habits that we take with us each year and which ones we should leave behind. Different people celebrate birthdays differently, some like a great big party with allot of friends while others would rather venture out to an amazing restaurant with a panoramic view of a major city with that very special someone to bring in the new year but however you choose to celebrate your birthday keep in mind that this is the time that you can chart a better new course for your life.

Happy Birthday!

Nexonta Technologies Inc 
 

Mens sana in corpore sano (a healthy mind in a healthy body) is a famous Latin quotation, often translated as "A sound mind in a sound body." It is derived from Satire X of the Roman  poet Juvenal. In context, the phrase is part of the author’s answer to the question of what people should desire in life, the answer consisting of a long list of things: "It is to be prayed that the mind be sound in a sound body.  Ask for a brave soul that lacks the fear of death,  which places the length of life last among nature’s blessings,  which is able to bear whatever kind of sufferings, does not know anger, lusts for nothing and believes the hardships and savage labors of Hercules better than the satisfactions, feasts, and feather bed of an Eastern king. I will reveal what you are able to give yourself; For certain, the one footpath of a tranquil life lies through virtue. While a bit dramatic this famous Latin quotation sets the basis for our latest blog on health. It is no secret that today we are facing an obesity problem which is global in scale, for the first time in history many children are not expected to outlive their parents as a result of bad diet and health. Back in 2003 the world health organization did a study and found that bad diet and obesity by 2010 would cost the U.S health care system over five hundred billion dollars per year, these numbers have been met and exceeded.

It is also no secret that today we work harder and longer hours in the work place for less compensation, coupled with bad diet this is a recipe for disaster. While I don't believe that traditional diets really work I think that developing sensible eating habits along with great meal replacements are the way to go. There is a plethora of great products on the market and so much information that it could almost be a daunting task just to chart a course when it comes to leading a healthy life style this is where your individual health needs come into play. First off you have to set your own personal goals when it comes to your health just like you would when it comes to your business,  family and finance. Like anything in life "if you fail to plan then ultimately you plan to fail" Once you have decided what your short term or long term goals are then this is where the research begins. There are many different products and services on the market today which claim to have the answer to diet and weight loss problems and quite a few of them really work however the buck stops with you. Weather or not you will lose weight and have more energy this is all up to your own will power and determination.

Here at Nexonta Technologies Inc we work hard and long hours as this is our main season when it comes to online marketing and advertising. The first 2 quarters are the busiest times for us throughout the year and so it is important that our whole team is alert and energetic. We came across a wonderful growing company out of the US called Visalus, this company offers a weight management program which comes with many different benefits. It has been scientifically developed and the company is doing really well. While we suggest that before you start any form of diet or exercise program that you consult your doctor first. The results over here for our staff have been amazing. We have a corporate plan and our whole staff has access to the product and the wonderful thing is that it really works for us. While health and wellness is really a personal issue it is important that we "pay it forward" with good information that can help another company or individual see positive changes in their day to day lives. So if you are looking to shed a couple of pounds quickly and safely and have allot more energy for those long grueling days at the office then I suggest that you have a look at Visalus today. www.visaluslife.ca

"Paying It Forward"

Nexonta Technologies Inc 
 

 In finance, leverage is a general term for any technique to multiply gains and losses. Common ways to attain leverage are borrowing money, buying fixed assets and using derivatives ( Derivative, finance, a contract whose value is derived from that of other quantities).  A public corporation may leverage its equity by borrowing money. The more it borrows, the less equity capital it needs, so any profits or losses are shared among a smaller base and are proportionately larger as a result.  A business entity can leverage its revenue by buying fixed assets. This will increase the proportion of fixed, as opposed to variable, costs, meaning that a change in revenue will result in a larger change in operating income. Hedge funds often leverage their assets by using derivatives. A fund might get any gains or losses on $20 million worth of crude oil by posting $1 million of cash as margin. Leverage is essential for the medium to long term growth of any organization. That old saying "Never put all of your eggs in one basket" has never been more appropriate than in today's business environment. What this means to a business is that it is simply not enough to just operate with your core business and it is important to explore other avenues of related business or develop other products in order to derive income as well as good will. Google leverages various applications such as Google maps, Google Chrome, Adwords, Adsence, Google earth and Android to name a few of the many technologies to keep it's search engine relevant and ahead of the curve.

Many small businesses today are trying to exist on one core product or service. The name of the game today however is "What else can your company do for me?" this is essential for the growth of small and medium sized companies in a tight market. For example let's just say that you are a local paint store and you have been operating in your local community for the past 30 years but you notice that your community is changing and there are allot of condominiums being built and big box stores coming in, a good move would be to develop an online store so that customers can order your products online which opens your business up to thousands of potential customers online and to perhaps even start to offer painting services to your customers in order to create additional revenue for your business in a changing business environment. Here at Nexonta Technologies Inc we show customers how to leverage the power of the internet to help grow their business. Online marketing is a leverage platform that can open your business up to many different areas of business opportunity. For example; let's just say that your company does real estate with a well planned out online marketing campaign you would be able to position your ads on Google under various different search and relevant terms in order for home buyers finding your business, home sellers finding you, renters finding you, or even someone who wants to lease a property.

Here at Nexonta Technologies Inc we feel that it is more important to brand your business as well as network than it is to do just SEO. the future of online advertising is based in social networking meaning "the people have the power" to decide who they want to do business with. As this trend grows we expect to see allot of new companies who have run their business with integrity and transparency jumping to the top of the fold. Social media marketing is the new way of branding and allot of this is as a result of the internet. Over the next few years as businesses and customers become more internet savvy( they have no choice) we will see a rise in the number of companies advertising online. Once online there are limitless possibilities as to how you can grow and leverage your business. Keep in mind that this is not a quick fix and it takes allot of time and a well laid plan in order to gain the results that your company is looking for. "Every single journey starts with one single step" Remember it is a new year and time to let go of all of the old unwanted dysfunction of the past year and start to grow your business with real companies and customers looking to move ahead in a healthy and profitable way. "Try to stop fishing in troubled waters"  

Nexonta Technologies Inc

 

The expression "pay it forward" is used to describe the concept of asking that a good turn be repaid by having it done to others instead. In contract law, typically there are two parties but there is the concept of third party beneficiaries. Pay it forward merely applies this contract law concept so that third party beneficiary be a stranger to the creditor. More specifically, the creditor offers the debtor the option of "paying" the debt forward by lending it to a third person instead of paying it back to the original creditor. Debt and payments can be monetary or by good deeds. In sociology, this concept is called "generalized reciprocity" or "generalized exchange". A related transaction, which starts with a gift instead of a loan, is alternative giving. It is based on the concept that this blog was conceived. In today's competitive business environment we are seeing more and more companies paying it forward meaning that let's say I were to receive really great service from a particular establishment then I would tell two or three colleagues or friends about this particular organization and in turn this organization would in turn tell two or three of their friends or colleagues about my company.

Many years ago, your word was as good as gold but today it is more of a "You better get that in writing" business environment when it comes to engaging companies to do business, however we are seeing a pay it forward attitude when it comes to referral and repeat business. It is a kind of we are all in this together attitude towards helping other companies gain momentum and growth. What this means is that the economic growth on which companies will see over the next 10 years will be sustainable as even though the street has a short memory the global economic shift have forced both small and large business to take a look at how they were conducting business over the past three decades. That whole attitude of once you purchase a product or service the store or organization's attitude was " Good luck with that" Or "Lemme know how that is working out for you?" well with competition so tight in the market place and the internet creating a virtual data base for online comparison shoppers, organizations are smartening up.

Paying it forward is all over the internet and social networking sites like face book (Like button) Twitter and Google 1st page ranking. With more and more companies trying to stay afloat and the market being fiercely competitive it would be wise if allot of companies adopted an attitude of "paying it forward" and "Hug your customer" since a happy client is a return client. The web is making it easier and easier for business and customers alike to find what it is they are looking for and so over the next three years it is important that small and large companies establish a web presence. The internet is one of the only advertising mediums where a family run hard ware store can compete with Canadian tire if they have a well done website so take advantage of the level playing field and pay it forward because together we can fix the economy one good deed at a time.

Paying it forward

Nexonta Technologies Inc      
 

Social Media Marketing is it really MLM?


Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a down line of distributors and a hierarchy  of multiple levels of compensation. Other terms for MLM include network marketing, direct selling and referral marketing. Although the products and companies are supposed to be marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing, over the past two years we have seen an increase in MLM organizations in fact Network Marketing is considered the new Social Media Marketing. Google and online advertising play a large part in all of this.

Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online. This gives more and more businesses the ability to operate on a network marketing platform.

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.

With the expansion of social media platforms over the next 10 years you can expect to see huge growth in the MLM business platform as companies can no longer meet the needs of there employees and job security seem to be a thing of the past. Today individuals are choosing to build their own sales networks in order to gain long term income as well as financial independence. What was before considered a taboo industry we are seeing more individuals turning to MLM and social media Marketing as an alternative to 9:00 to 5:00 employment. Traditionally during times of economic slow down and recessions many people turn to MLM organizations in order to create added income however with social applications like Face Book, Google and Twitter both individuals as well as businesses are finding new ways to network and build a client base which could and in many cases does lead to unlimited income potential. So before you say no the the next MLM opportunity take a look at how many companies are using this platform to gain clients and this should tell you that MLM is here to stay.

Keeping up with business trends

Nexonta Technologies Inc

The New Year is the day that marks the beginning of a new calendar year, and is the day on which the year count of the specific calendar  used is incremented. In many cultures, the event is celebrated in some manner.
The New Year of the Gregorian calendar, today in worldwide use, falls on 1 January, continuing the practice of the Roman calendar. There are numerous calendars that remain in regional use that calculate the New Year individually.New Year's Day is observed on January 1, the first day of the year on the modern Gregorian calendar as well as the Julian calendar used in ancient Rome. With most countries using the Gregorian calendar as their main calendar, New Year's Day is the closest thing to being the world's only truly global public holiday, often celebrated with fireworks at the stroke of midnight  as the new year starts. January 1 on the Julian calendar corresponds to January 14 on the Gregorian calendar, and it is on that date that followers of some of the Eastern Orthodox churches celebrate the New Year.

First quarter: from the beginning of January to the end of March this is the beginning of the calendar year's business cycles and when everyone returns from the Holiday festivities. 2010 was a trying year for many of us while the US economy still struggles with slow recovery and declining property values the Canadian economy is showing signs of slow growth which is expected throughout the present year. What this all means to businesses is that it is time to be creative with ad spend and marketing. While online advertising lead the way for 2010 in 2011 most companies are realizing the importance in offline branding and advertising. When it comes to advertising you can never do enough. Creating a presence in the market place is essential today so that your company stands out above the competition. Over the next few years economist expect to see growth in social media platforms which promote global trade. What this means to the economy is that small business will once again lead the economy and economic growth will be based on small home based business growing and creating new jobs.

Online advertising plays a key role as it is cost effective and it also instantaneously connects buyers to your product or service. While the sub prime mortgage market put everyone in a tail spin historically these major economic upsets usually lead to substantial economic growth cycles and we are just at the beginning of a huge growth cycle. So position your business and be aggressive as there are many companies looking to make a turn around this year after a very trying 2010. The key is to provide service and keep providing service to your clients this goes a long way in customer retention. My significant other calls it the "hug your customer mentality".

On behalf on Nexonta Technologies Inc I would like to wish everyone a Happy New Year as well as a productive and profitable one.

Nexonta Technologies Inc

   
 

Crescent Street (French: rue Crescent) is a southbound street located in downtown Montreal, Quebec, Canada. Running perpendicular to Saint Catherine Street, Crescent Street descends from Sherbrooke Street south to René-Lévesque Boulevard. Crescent is home to many who visit montreal looking for great restaurants and nightlife. The strip between St Catherines and Sherbrooke boasts many restaurants and bars as well as clubs for those visiting down town Montreal this holiday season.

Crescent Street is a popular attraction for both tourists and locals alike. North of de Maisonneuve Boulevard, one can find many luxury boutiques and art galleries in a Victorian architectural setting. To the south of de Maisonneuve the concentration of nightclubs, bars and restaurants makes Crescent Street one Montreal's most well-known nightlife strips. St. Laurent Street became a boulevard in 1905 and is affectionately referred to as The Main by many Montrealers. It serves as the city's physical division of east and west. Street numbers begin at Saint Lawrence and continue outward, with street names being suffixed by Ouest (West) or Est (East), depending on their orientation. Entrance to Montreal's Chinatown, St. Lawrence at René Lévesque Boulevard.

Saint Lawrence Street divides Montreal by language, ethnicity, and class. Saint Lawrence Street was for generations the symbolic dividing line for the city, with the predominantly English-speaking population to the west, French-speaking population to the east, and immigrant communities in between along the Main and Park Avenue. The Main runs through many of Montreal's ethnic communities, a first stop for immigrant communities for over 100 years — initially Jewish, Chinese and Italian, and later Portuguese, Greek, Arab, Haitian and others. Old Montreal (French: Vieux-Montréal) is the oldest area in the city of Montreal, Quebec, Canada, dating back to New France.

Old Montreal is located in the borough of Ville-Marie, the area is usually thought of as being bounded to the west by McGill St., to the north by Ruelle des Fortifications, to the east by Saint Hubert St., and to the south by the Saint Lawrence River. Following recent amendments, the district has been expanded slightly to include the rue des Soeurs Grises to the west, Saint Antoine St. to the north and the Saint Hubert Street in the east. It also includes the Old Port of Montreal. Most of Old Montreal was declared an historic district in 1964 by the Ministère des Affaires culturelles du Québec. These are just a few of the popular tourist destinations in Montreal where visitors come to enjoy the wonderful day and night life that this great city has to offer.

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Happy Holiday's

Christmas or Christmas Day is a holiday  observed generally on December 25 to commemorate the birth of Jesus, the central figure of Christianity. The date is not known to be the actual birthday  of Jesus, and may have initially been chosen to correspond with either the day exactly nine months after some early Christians believed Jesus had been conceived, the date of the winter solstice on the ancient Roman calendar, or one of various ancient winter festivals. Christmas is central to the Christmas and holiday season, and in Christianity marks the beginning of the larger season of Christmastide, which lasts twelve days.

Although nominally a Christian holiday, Christmas is also widely celebrated by many non-Christians, and many of its popular celebratory customs have pre-Christian or secular themes and origins. Popular modern customs of the holiday include gift-giving, music, an exchange of greeting cards, church celebrations, a special meal, and the display of various decorations; including Christmas trees, lights, garlands, mistletoe, nativity scenes,  holly and lots of eggnog. In addition, several similar mythological figures, known as Saint Nicholas, Father Christmas and Santa Claus among other names, are associated with bringing gifts to children during the Christmas season.

Because gift-giving and many other aspects of the Christmas festival involve heightened economic activity among both Christians and non-Christians, the holiday has become a significant event and a key sales period for retailers and businesses. The economic impact of Christmas is a factor that has grown steadily over the past few centuries in many regions of the world. The importance of Christmas and Christmas spending cannot be over looked as it can make the difference between many business surviving through to January. Over the next three weeks leading up to Christmas many companies and business alike will spend the last remaining dollars of their advertising budget to pad their bank accounts. SEO and online marketing should not be over looked as online shopping has grown tremendously over the past 5 years.

Here at Nexonta Technologies Inc we see the results of a well implemented marketing campaign and the results that it can have on a company's bottom line. Online marketing is truly the way of the future and so when you are out there Christmas shopping this year don't forget to buy that business person you know and love a good domain form Godaddy or some nice keywords for their website content and if you are feeling particularly generous why not get them a full website optimization package from www.nexonta.com. The Holidays are all about giving and if you can give the gift that keeps on giving like a great linking package you are sure to be a hit on Christmas to that Donald Trump in your household.

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The Final Stretch!

Social network analysis views social relationships in terms of network theory consisting of nodes and ties (also called edges, links, or connections). Nodes are the individual actors within the networks, and ties are the relationships between the actors. The resulting graph-based structures are often very complex. There can be many kinds of ties between the nodes. Research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.

In its simplest form, a social network is a map of specified ties, such as friendship, between the nodes being studied. The nodes to which an individual is thus connected are the social contacts of that individual. The network can also be used to measure social capital – the value that an individual gets from the social network. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines this sets the basis for the future of online advertising. The internet comes into our home much like television does however without the ability to sensor to content and thus control the message like television did for so many years. Today through the internet users are able to select which message and source that they choose to listen to thus social networking becomes the very corner stone of the future of online advertising since generally people like to buy from sources that we identify with.

We are now entering the final stretch of 2010 and the Holiday decorations are being displayed already this means two things, lot's of turkey on the way and a new year is about to begin! 2011 is going to be a huge year for all of North America as businesses are being repositioned for the beginning of a huge growth cycle with the internet leading the way. Over the next three to five years expect to see many companies as well as individuals harnessing the power of the internet in order to grow their businesses and organizations. In addition look out for an increase in the financial markets with the added regulations and safe guards in place the next year will be a great time to start investing in web based companies. Search Engine Optimization will lead the way in terms of  marketing and advertising spend as this is where people today are finding what they are looking for. While we have seen a fairly trying three years we can expect change as well as substantial growth over the next  two quarters leading into summer 2011.

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Sexy Sadie

Hello everyone I would like to introduce you to Sexy Sadie! Sexy Sadie came to us as a guide to show what is Hot, Hip, and happening in the beautiful city of Montreal. Sexy Sadie will Tweet, Blog and Review what is going on in Down Town beautiful Montreal. Not only is Sexy Sadie very attractive she also takes the time to discover what our site visitors would find useful in the City. A typical day in the life of Sexy Sadie would be to start her day with a good workout at one of the city's many downtown gym's and then it would be off to a cafe to meet a girl friend for a light breakfast. After that Sexy Sadie starts her day visiting different hidden treasures that only the Montreal elite know about and then she will add them to our hidden treasures section of our website. Then it is off to the office for some restaurant review writing and a late afternoon yoga class to preserve her Sexy. Then it is off to one of thousands of Montreal's fashion boutiques to find an appropriate outfit for the evening.

The evening usually includes dinner with her boy friend Nick and then it is off to work for Sexy Sadie to find all of the best Bars, Lounges, Restaurants, Cafes, Shows and events that anyone visiting Montreal should know about.  So if you are anything like me and want to know where the fun Montreal people go to have fun let Sexy Sadie be your guide.
 

Does the same glass ceiling that affects women's career paths keep sensitive men from succeeding?

Anne Sowden, a Toronto-based image consultant, recently advised a man with the credentials of a senior executive but the presentation skills of a pantywaist. He fidgeted constantly, refused to make eye contact, and when Sowden asked what he felt passionate about, he offered a monotone, barely audible: "I really enjoy working with people."
The man was well qualified, but his public image was feeble. "There's a perception out there that in order to get to the C-level — be it CEO, CFO or COO — that you have to be strong and assertive," says Sowden. "Very often, it's women's communication skills that don't allow them to come across that way. But it hurts men as well." Indeed, recent research suggests sensitive men might have as much trouble becoming senior executives as their female colleagues. The glass ceiling remains an unfortunate fact — for women and wimpy guys alike.
The problem with sensitive men is they fail to meet perceptions of how a CEO should act, according to Mark Frame, a Middle Tennessee State University psychology professor. Frame and his colleagues recently studied how important "agentic" qualities, stereotypical male traits like assertiveness and independence, are considered in the workplace, compared with feminine or "communal" qualities, like empathy and selflessness. Drawing on a survey of 14,720 executives, the researchers found communal qualities were highly valued in first-line and middle managers. But as employees moved closer to senior executive roles, their communal qualities became less important while having agentic traits became a top priority. The closer individuals moved to the CEO's office, the more important it became for them to possess traditionally masculine traits. Given that the trend was consistent across genders, the researchers concluded that the glass ceiling could have more to do with behaviour than it does with gender. "Men who are too communal may face the same negative repercussions [as women]," Frame says, "people thinking they're too soft, that they don't have a killer instinct."
The shift in what is valued in employees is likely partially driven by a shift in the demands placed on different roles, according to Frame. "When you're first-line management, the job is very structured, and interpersonal qualities help you get the most out of your employees," he says. "But as you get higher up, responsibilities are fuzzier, and it is more important that you can set and meet goals."

The most spoken language at home in the city of Montreal is French by 56.9% of the population, followed by English at 18.6% as of 2006 census. The official language of Montreal is French as defined by the city's charter.  Montreal is the second largest primarily French-speaking city in the world, after Paris. Although a few francophone African cities are bigger in size, notably Kinshasa, and Abidjan, these cities have fewer mother-tongue French speakers.  While Montreal is situated right in the center of Canada it derives it's culture and style from various regions of Europe. This makes this City an Ideal destination for people living in North America to experience a bit of guilt free drinking and eating that Montrealers all share. And it also give Europeans who are traveling to North America a feeling of home away from home.

During the period of Prohibition  in the United States, Montreal became well known as one of North America's "sin cities" with unparalleled nightlife, a reputation it still holds today. In part, its bustling nightlife is attributed to its relatively late "last call" (3 a.m.), a large university population, the drinking age of 18, and the excellent public transportation system combines with other aspects of the Montreal culture to make the city's night life unique. The diversity of the clubs in Montreal attests to the popularity of its night life, with night clubs, pubs, bars and singing bars ("boîte à chanson"), Latin clubs, African clubs, jazz clubs, lounges, after-hours houses, and Dance clubs all attracting different types of customers. www.barmontreal.com was a concept that marries the internet to visitors to our fair city. The aim of the website is so that people looking for a certain type of evening can have an internet guild showing them where to find what. Boasting 45,000 hits per month we are pretty sure that www.barmontreal.com will help allot of visitors find the type of experiences that they are looking for while visiting Montreal.

Montreal is consistently rated as one of the world's most livable cities, was called "Canada's Cultural Capital" by Monocle Magazine and recently was named a UNESCO City of Design. The most active parts during Montreal night life are the Downtown and the Quartier Latin. Saint-Denis, which goes across the Quartier Latin, attracts a majority of the French-speaking population. Saint-Laurent (known locally as "the Main") is also one of the most popular streets. A majority of English-speaking Montrealers frequent the western part of the Downtown, with Crescent Street being one of the most popular streets in this sector. These three streets are all crossed by Downtown's most commercial street, Sainte-Catherine Street, which extends to its East in the heart of Montreal gay night life. www.barmontreal.com will attempt to help visitors find what they are looking for. Headed up by Faisal Choudhry President of business development we are confident that this site will become mandatory viewing before you make your next visit to this fair City.


www.barmontreal.com

A Project owned and operated by
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It is Thanksgiving or Thanksgiving Day, thought that the first Thanksgiving was celebrated to give thanks to God for helping the Pilgrims of Plymouth Colony survive their first brutal winter in New England. The first Thanksgiving feast lasted three days providing enough food for 53 pilgrims and 90 Native Americans. The feast consisted of fowl, venison, fish, lobster, clams, berries, fruit, pumpkin, and squash. William Bradford's note that, "besides waterfowl, there was great store of wild turkeys, of which they took many," probably gave rise to the American tradition of eating turkey at Thanksgiving.  The modern Thanksgiving holiday traces its origins from a 1621 celebration at the Plymouth Plantation, where the Plymouth settlers held a harvest feast after a successful growing season. This was continued in later years, first as an impromptu religious observance, and later as a civil tradition.

What a glorious Thanksgiving Day weekend it is in Downtown Montreal as the leaves are turning brown, gold and auburn it is time to spend some time with our new or old families and friends and be thankful for all that we have in our lives. Sometimes when we are working the day to day grind we tend to forget why it is that we are working so hard and then it hits us that these are the times and the experiences that make the daily grind all worth while. While it has been a trying year for allot of people in business and life as well, I still feel that we all have allot to be thankful for. Thanksgiving weekend marks the beginning of the fall season and a time for change and new beginnings and this alone is something that most people can appreciate. It also marks the official entry into the forth and final business quarter there are just three months left of this year and so it is time to focus on preparing things for the coming new year.

Happy Thanksgiving Everyone! See you Tuesday!


Nexonta Technologies Inc

 

Building On a Solid Foundation

There is no secret that the internet is growing faster and faster everyday. In two years it will connect different countries and different regions who can do cross border transactions seamlessly with the click of a mouse. Today it is already as easy for us to do business with a supplier in Canada as it is for us to trade with a US company and with these types of market freedoms comes trade regulations. this is why it is important to be familiar with the jurisdiction in which you are doing business with. Since not every City or State practices the same commerce rules it is important for small and medium sized business to find out what are the laws governing to City or State that the vendor or supplier your company chooses to engage operates under. While business is moving fast there is always room for research for those making the decisions on what companies to engage for business.    

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Over the past few blogs we have tried to give our clients and readers a good understanding of SEO and online marketing and judging from the response from both clients and readers it would seem that they are understanding how it all comes together. Here at Nexonta Technologies Inc we are consultants and marketers. Marketing is on the rise again following three years of economic down turn and it is the leading spend for allot of companies revenue today. I try to explain to clients that you cannot just create a website and expect to appear on the first page tomorrow. No matter how well optimized your site is and how clean the code is. If fact Google prefers older trusted domains which have been around for a while and have shown some sort of consistence. Google regards these domains as steady companies doing steady business or providing reputable information to it's users which is Google's goal to provide the best and most current information to it's users.

However if you are a relatively new company entering the online marketing game rest assured that with a well designed and laid out website and properly optimized for Google you can count on being recognized and positioned in the Google search results under your desired keywords or keyword phrases. Remember after your site has been properly created and mapped out for success it is up to you and your SEO service provider to devise a plan for further SEO including Links, Adwords, Adsence, Blogging, and doing on going updates to your website. Also keep in mind Google does not understand that wonder full name you came up with at the cottage last summer while drinking with the in laws and so if the of your company is "supernova Systems" I suggest you also register a domain that Google and the rest of us will understand what your company actually does.

It is also important to remember to stay the course as even if your relatively new domain does not show up in the search results it is usually just a question of making a few adjustments to the code or content or adding links to start to get your site indexed by Google. As with Online marketing each journey starts with one single step and the more you keep optimizing your site the more you will start to understand how the whole process works. Keep in mind that this is a relatively new industry to everyone in the business even the so called experts and truly the only ones who know perfect SEO or Search Engine Optimization is Google. So once again we suggest starting with a well programmed site which show cases you service or product and make sure all of the fundamentals are there and then start your Online education as there is allot to learn but if you get it right it could be a virtual windfall for your revenue stream.   


Bite off more than you can chew, then chew it.  - Ella Williams

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Nexonta Technologies Moving Forward

A business or company is a legally recognized organization  designed to provide goods, services, or both to consumers. Businesses are predominant in capitalist  economies, in which most businesses are privately owned and typically formed to earn profit that will increase the wealth of its owners. The owners and operators of private, for-profit businesses have as one of their main objectives the receipt or generation of a financial return in exchange for work and acceptance of risk. Businesses can also be formed not-for-profit or be state-owned. Denis Waitley: The secret to productive goal setting is in establishing clearly defined goals, writing them down and then focusing on them several times a day with words, pictures and emotions as if we've already achieved them.

Dennis Waitley:
The winners in life think constantly in terms of I can, I will, and I am. Losers, on the other hand, concentrate their waking thoughts on what they should have or would have done, or what they can't do. Often we find ourselves in a bad situation. Often you feel like giving up. It is at such times that you need to energize yourself with inspirational thoughts. Richard Bach said, "In order to win, you must expect to win." That is the secret of success. If you believe in yourself, you can achieve your goals. Belief has the power to transcend all hurdles, real and imaginary. You need faith, despite the stop signs, on the road ahead. This belief give us a new sense of optimism.

With enthusiasm, you can scale mountains. With an enthusiasm quote by your side, you always can keep your spirits alive. Keep in mind that, according to a Stanford Research Institute study success is 88 percent attitude and 12 percent education. The results should be no surprise to anyone. Maintaining a positive attitude is an important factor in your ability to succeed in life and stay sane through tough times. It's also a topic of great importance to many business owners. Dealing with people is probably the biggest problem you face, especially if you are in business. Yes, and that is also true if you are a housewife, architect or engineer.
Dale Carnegie -

They say a year in the Internet business is like a dog year.. equivalent to seven years in a regular person's life. In other words, it's evolving faster and faster.
Vinton Cerf - Internet - Business - Innovation

Nexonta Technologies Inc

 

 Okay here we go this blog is meant to explain in laymens terms how search engines work in order to let clients looking for SEO services see how and why results can be achieved. Let me also start off by saying that once again SEO is not an exact science and there is Eb and flow in the search algorithm. One day your website is on top of the ranking with proper SEO and the next day you could be in sixth position. So keep in mind just develop a good system and be consistent and you should get the results that you desire. This blog will attempt to address three key points to website SEO and how the algorithm works, The Query Soft ware, The Spider or Crawler, and finally The Indexing Software.

The query software doesn't actually search the web - instead, it checks through all the records that have been created by its own index software. And those records are made possible by the text, links and URL material the spider software collects stores and organizes. It is very important that each page of your website is clearly defined as to what that page is telling someone who is looking for something specific. Each page should have a targeted key word or words so that search engines can properly index you web page according to what people are typing in for their searches. This is where content writing and linking play a large roll in order to position the page in the right way so that it can rank high in search results. Keep in mind that if you are trying to optimize your site in a very competitive industry with high demand key words just to position there will require a great deal of linking and allot of key word rich content adding to your site on a regular basis (Blogging) as your competitor is probably working hard to maintain the coveted top spot. So the query software does the job of collecting, analyzing and indexing web pages.


The index software is the second major component of the search engine it's job is to make sense of the mass of text, links and URLs using what is called an algorithm - a complex mathematical formula that indexes the words, the pairs of words and so on. Essentially, an algorithm analyzes the pages and links for word combination to figure out what the web pages are all about - in other words, what topics are being covered. Then, scores are assigned that allow the search engine to measure how relevant or important the web pages (and URLs) might be to the person who is searching. While each of the major search engines (like Google, Yahoo or Bing) has their own secret algorithm for scoring, they are all using the information a spider collects. The index soft ware is responsible keeping records of you web page and website information and sorting and storing it until it becomes available for a search result. So, when you type in your search words and hit search, then the search engine will try to match your words with the best, most relevant web pages it can find by 'searching the web'.

The third component of a search engine is the spider or web crawler which takes the information it has gathered about a web page and sends it to the index software where it is analyzed and stored. So every time you update a page or section of your website the web crawlers will visit you site in order to check the relevance of the information and sort it as well. For example if you type in Hotel in Montreal into the query box on a search engine page (such as Yahoo), then it's time for the query software to go to work. The query software is what you see when you go to a search engine - it is the front end of what everybody thinks of as a search engine. It may look simple but the query software presents the results of all the quite remarkable spider and index software that works away invisibly on our behalf. So, when you type in your search words and hit search, then the search engine will try to match your words with the best, most relevant web pages it can find by 'searching the web'.But this too is a metaphor and perhaps the most important one. the spider software, the index software and the query software all make up a search engine and are the most important factors to consider when designing an SEO friendly website. The words people use - what words they type into the query box - when they search will therefore determine the results the search engine presents. So search engine optimizers want to know the words people use when they search - we call them keywords other wise referred to as 'the words people use when they search. If you understand what these three do, then you have the foundation for getting your website to the top of the search engines. But it takes allot of work!

Dismantling the beast!

Nexonta Technologies Inc

 

September 24, 2010


To Whom It May Concern:

I just had to write a letter to both Huey John and Nexonta for the incredible website that your firm created for me.  My expectations were surpassed for the speed of which it all took and the cost to create such a magnificant website.

Again, thank you so much Huey for my new website, I look forward to a successful relationship with you and your firm.

Sincerely,


Melanie Lendzion

Putting It All Together!

So you have found a good industry appropriate domain and picked out a layout that you like for your company's online appearance. The next step is for our technical team to make sure that your Headers are in place, check the length and relevancy of your Title tag, check the length and relevancy of your description meta tag, check the number of keywords and relevancy of your keyword meta tag,  Analyze the Robots meta tag directives and check if the search engines are allowed to spider the page,  We also have to check each page for the most relevant keywords or key phrases, check how the page may be displayed within search engine results, check links found both external and internal URLs on each page, Check the keywords found in the Anchor tags or links. Check the keywords found in the Anchor tags (links) Check the keywords found in the image Alt attributes  check the page Heading and phrase elements. And the final stage in the SEO friendly planning is to check the site structure. Keep in mind that Google indexes information according to categories and sections and so each page should be sectioned with different targeted keywords and key phrases so that each page of your website can be crawled and indexed separately for its content.

   
The ALT attribute is a critical step that is often overlooked. This can be a lost opportunity for better rankings. In Google’s webmaster guidelines, they advise the use of alternative text for the images on your web site: Use the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text around the image. Why would they ask us to do that? The answer is simple, really; search engines have the same problem as blind users. They cannot see the images. At this point your site is generally ready to be hosted on a server and submitted to the various Search engines Google, Yahoo, Ask and Bing or Msn etc.. While there is no perfect SEO and no guarantee that your site will stay on the position that you optimize for you can insure through proper coding and obeying Google guidelines that your website will be indexed and perform well with a proper linking strategy and blog writing.

Keep in mind that Google is interested in providing the best and most current and accurate information available for it's users and so it is important that when hiring on a website development company that they pay special attention to practices like high keyword density as it can, on some search engines, trigger spam filters, which may result in a penalty for your site’s ranking. Even without such a penalty, your site’s rankings will not benefit from this tactic. Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, hoping to achieve a certain keyword density, which is not as relevant for rankings now as it once was. Today it is all about Links and Blogging and having your site Crawled or Cached on a regular basis!


Please note that SEO is not a 100% accurate science for search engine algorithms! Nobody knows the exact algorithms that the search engines use! Therefore, SEO attempts to provide the best listing results for your company but no SEO firm can guarantee that spot as the Google algorithm changes from time to time.


There you have it!

Nexonta Technologies Inc

 

Search Engine Optimization

Optimisizing your website for the search engines is the next step after successfully completing search engine submissions. Many websites are already indexed but still fail to appear within the top results due to a lack of proper optimization efforts.

It should be a given that your website appears when searching for your company name. However, these are people who obviously already know about you. The real benefit is when your website appears at the top for generic search terms that describe your products and services.

There are many different elements that should be considered when optimizing a website for greater search engine exposure, such elements are:

On Page Optimization

• Meta Data: Meta data is information that is found within each web page. The main meta data fields used are page title, description and keywords.
• Page Copy: How copy is written for your website can also affect the performance of your site within search engines, this includes headings and formatting.
• Internal Linking: Linking is the action where by one page is linked via either text or an image to another page within your website.
• Coding: How a web page is built can considerably affect how it performs within the search engines.
• Navigation: This will determine if search engines can access all the pages within your site and more so, how effectively.

www.addme.com

Nexonta Technologies Inc

Essential SEO: How to optimize your site structure

Keyword research can do more than find you profitable keywords to target. With Wordtracker's Keywords Tool you can also plan a site structure optimized for search engines. In an extract from his book, Wordtracker Masterclass: Keyword Research, Mark Nunney explains how.

Where to Use Keywords For Search Engine Optimization (SEO)

Keywords are, simply put, the SEO fuel. All the efforts put in to fine-tune your website for top rankings on Search Engines will not pay-off if the targeted keyword is not right. The key here is to use most relevant and important keywords in different parts of the website. Instead of using all keywords at once, it is advisable to use the keywords in several portions on your website. Higher relevance is given to certain areas of the HTML documents

Choosing the right keyword is the first and the most critical step of any SEO Campaign.

Following are the Best Practices for how to use your keywords:

In the TITLE tag – Search results always shows the title tag as your page title. The Title must be short and precise, say 6-12 words. The Keyword can be anywhere in the tag but preferably near the beginning.

In anchor text – Anchor text with keyword focus from external links is an important factor. Inbound links are considered positive not only for the site but for the keyword as well.

In headings – The Keywords placed on the heading in H1 is an important factor but the page should have actual text relevant to the keyword. Try to keep the heading precise (7-10 words). It is good to have the keyword as the first word of the heading.

In Domain Name – Domain names

In URL – Helps a lot to rank well but keyword should be in the other parts of the document. It should not be over optimized else you might be penalized.

Density – It is a measure to check the relevance of the web content. Keep less than 10% keyword density. Upto 7-8% for targeted 2-3 keywords and 1-2% for minor or secondary keywords on a page.

In the beginning of the document – It is a good practice to have the keyword in first 25-50 words of the document. Be it a table or a paragraph, try to keep it in the beginning of the document.

In Alt Tags – Label images on your page with ALT/TITLE tag filled with some keywords as spiders do read these tags.

Google will deny that they sandbox new websites. Yet, webmasters and SEO gurus alike have been frustrated to no end by the sandbox effect noted when a new website is launched. Google does acknowledge that there may be something in the algorithm that penalizes new websites and gives them lower rankings until they have proven their value. The reasons for such a filter are many and include keeping people from putting up multiple sites with links to one another when one website is what they need. Whatever the reasons behind ending up there, time spent in the Google Sandbox is still important to success.

Whether it was a conscious decision on the part of Google owners or not, they have written into the algorithm a set of filters that manage to establish the quality of a website using time-based indicators. These indicators include the age of the web site or domain, the age of different backlinks and inbound links to the site, and other factors. One important feature to note is that not only new sites are found in the sandbox. Older sites that suddenly get a rush of inbound links are often sandboxed while the value of the links is established.

With these points in mind, many who have paid for SEO services and still ended up in Google Sandbox are wondering what they can do to get out. Sadly, the only true way to climb out is to be patient. Time is actually on the side of those who are in the sandbox. There are several reasons for this.

The first reason is that time spent in the sandbox allows the website owner to work on tweaking any problem that is found with the site so that it is 100 percent ready when page rank climbs to a point where new visitors are coming in large numbers. This is the best time to test and fix any programming errors noted.

The second reason is that it allows you to work on the content of your site and any related sites linked to it. On the internet, content is king and Google is no different on that score. New, keyword optimized content appearing regularly with links that go back to a site that has been sandboxed catch attention and increase the odds of getting out sooner. Of course, these links must be relevant to the material on the website to be of any real value.

It gives webmasters time to establish relationships with others that are considered authorities in their fields. These authorities can include links to a site in their own pages. If these individuals are recognized as authorities in their fields, the value of their links increases dramatically.
Priority submit Search Engine Traffic

Trust is an important part of any business relationship. There are some sites on the internet that are trusted more than others. Links from these sites are seen as more trustworthy by the search engine, and can help boost page rank
quickly.

Ideally, you should try for a trifecta by seeking out relevant links from sites owned by recognized authorities in the field who have been deemed trustworthy by Google and users doing business with them. These links can combine in an exponential manner to boost a page ranking significantly regardless of the page's age.

Another trick to consider is not limiting yourself to Google when performing SEO operations. One can be in the Google Sandbox and still get good organic results on other search engines such as Yahoo or Ask Jeeves.

You can also optimize for more long tailed keyword phrases. The sandbox effect only seems to affect sites that use highly competitive keywords. Therefore, if you sell an item that can be described in the keywords, the longer keyword phrases may help increase page rank. Of course, you must choose keywords that users are likely to type into the search engine.

In a nutshell, to take advantage of these time-based indicators, you should:

    * Get links that deliver the most trust, first.
    * Start your website today and also begin your link-building task as well
    * Target quality 4-in-1 links. This means going for links that are Relevant, Authoritative, from Trusted sources and from High page rank pages.

The Google Sandbox is real, despite denials from Google. These filters are part of the algorithm that assigns page ranks and they do penalize new sites that use competitive keywords. They also penalize established sites that enter into link farming agreements and try to manipulate the rankings artificially. The filters are age related for the age of the domain, the age of the links to the pages, and other factors.

The time spent in the Google Sandbox is important for the success of any web based business. To be more precise, what is done during this time is important. This is an opportunity to work out any bugs in your website that could hurt business. It is also an opportunity to establish high quality relationships with other site owners who can provide links to your site that are relevant, authoritative, from trusted sources, and coming from pages that are ranked highly, allowing you to take advantage of their rank until your own comes into being.

Tope Adeyemi The underground Internet Marketing Mogul since 2004 www.makemoneyswaga.com

Linking Simply Can’t Be Ignored

It’s a proven fact: link building is absolutely vital to creating a thriving, cash-generating website today.

Why? Because Google and most other search engines reward sites with quality inbound links by placing them higher up in search engine listings - and that means more traffic, more customers and more revenue for your business.

Better yet, a sound linking strategy is a gift that keeps on giving. Unlike advertising, your links don’t simply disappear after a certain period of time. Rather, the links you establish remain there indefinitely and continue to influence your search engine rankings, day after day, month after month!

The truth is that marketers who turn their backs on link building are destined to spin their wheels in cyberspace, while those who embrace it will propel their websites into a new realm of profitability. A hyperlink has an anchor, which is a location within a document from which the hyperlink can be followed; that document is known as its source document. The target of a hyperlink is the document, or location within a document, that the hyperlink leads to. The user can follow the link when its anchor is shown by activating it in some way (often, by touching it or clicking on it with a pointing device). Following has the effect of displaying its target, often with its context.

In some hypertext, hyperlinks can be bidirectional: they can be followed in two directions, so both points act as anchors and as targets. More complex arrangements exist, such as many-to-many links.A few years back, it used to be that a polite email would set you off on your link building. Often it was the email equivalent of a ‘cold call’ – you had no contact with and you probably didn’t know too much about the person you were targeting. It is not websites that give you links, but the people who are behind them that decide that you’re worth the effort and go ahead and give you that link.

Today on a web dominated by social media, we don’t have to. Indeed, you need never make a ‘cold call’ link request again. Through effective use of social media we can get to know people before we make a link request. And that’s the vital ingredient – getting to know the person behind the site you want to approach. Social media makes it really easy. spend time getting to know the people who could give you the links you’re after. More to come..... Links the Good the Bad and the Ugly........The business benefits of a solid linking strategy are abundantly clear. Still, the phrase 'link building' is enough to strike fear in the hearts of even the most seasoned online marketers.

The process of sending out link requests can be tedious and time-consuming, requiring you to find target websites, assess their quality, identify the right contact person and send them a customized link request. And even at that, you’d be fortunate to receive a 10% response rate.

What’s more, trying to separate quality sites from worthless ones is no easy task. If you don’t know what makes for a link worthy site, your efforts could very well be a waste of time. And you have better things to do. Next section, who should we have linking into out site and how do we know that they are worthy? What is a Good link and Bad link and  just an Ugly link?

Hello everyone and welcome to September, what we over here at Nexonta Technologies Inc consider to be the beginning of the business cycle right up until June of 2011 when things start to slow down again for the summer. This blog is to put certain conflicting facts about why it is important to have an SEO friendly website right from the design stage all the way to the site launch. For many years now very good web designers
have been creating beautiful websites which look fantastic once you click onto the website. The only problem here is that they pay little or no attention to the coding on the back of the website or the Meta tags, Header tags or Title tags of each website or how clean the code is. This is how Google identifies your site and where to rank your site in the query results.

So traditionally websites have been acting like an online brochure for companies to direct visitors there so that potential customers could preview the company's website to find out more information. Once these sites were developed, then the site owner after paying $2000.00 to $5000.00 for an esthetically pleasing site now has to contact an SEO company to make changes in the coding so that Google Bots can read it and add all of the different tags and write the content and images so that the site is user friendly and easy to navigate for the viewer. We do all of this before hand and so by the time that your site is fully finished it is fully ready to perform in all of the search engines thus this is an SEO friendly website.

At Nexonta we predominately use templates as the code is clean and our main goal at this point is to create content which is industry specific for each type of company as well to save on costs. The average consumer spends 30 to 60 seconds on a website browsing for what they are looking for and so there is really no need to spend $2000.00 to $3000.00 on a custom site today unless you are developing a website as part of a huge marketing campaign. Once again your site should be content driven, Clean coded, Well tagged and easy to navigate with one or two sections which can be updated on a regular basis. For example Blogging or a past projects module. At Nexonta Technologies Inc we view websites as marketing tools to get our clients exposure on the major search engines and so we focus on the bottom line. If you are interested in a designer website there are allot of great companies that can do a great job on a master peace of a site for your company however here at Nexonta Technologies Inc we charge $1000.00 for an SEO ready site with all of the fundamentals already built into the finished site. Further SEO can be discussed after words.

On a final note, SEO simply means the more competitive the industry that your company operates in the more Blogging, Updating, Posting, Adwords, Adsense etc that you have to spend on but if you are in a relatively stable industry then regular updates to your site will have you appearing great in the search results. Call us today for a free quote!

Nexonta Technologies Inc         
 

In tweeting you can never do enough online branding. With this form of advertising as long as you are sending the right messages and these messages are, we are a responsible company or organization that can handle all of your needs. Today it is easy to create marketing material and put it out there. The real question is does it work, are you reaching your target market? The truest form of advertising today is search advertising. This is because no one goes onto Google ( Usually anyway ) and types in Hotel Montreal unless they are looking to book a hotel to stay in Montreal and so search is pure. Twenty years ago the Yellow Pages directory was in every home across North America and if we needed a plumber we would simply go to the P's and find "plumbers" Usually the largest add and the one on the first page under "plumbers" got the most business. Today Google search results works much the same way. Once searching for a product or service simply type into a Google search bar the most relevant "Key words" and view the query results.

Given the fact that most homes and businesses have Pc's or Mac's it is safe to say that most people are simply searching online for their products or services or other information readily available to them on the internet.The trend today is that with in two years most Magazines, Books, Newspapers, Directories and Periodicals will be offered online. This is why it is very important that small and medium sized companies take advantage of the fact that "organic results" in Canada are still in it's infancy and there are allot of good domains with relevant key words available for website foundations. At nexonta Technologies we keep current on all of the latest trends in online advertising and marketing. Like I always say the place to start is with a good website. Once you have a clean content driven site with very clean code then this is a good place to start. After that you can concentrate on online branding and SEO.

The internet is growing in terms of users every year and soon there will be more money being made online as opposed to offline!! And so it is important to take advantage of this growing opportunity. Register a good domain and create a user friendly website with industry relevant content. Remember a website is only the start to your online advertising campaign ofter that there is Linking, Ad-words, Adsence, Social networking and Blogging etc. these practices all constitute SEO and there is allot of work involved. So set a budget, do what you can on your own and Call us today for a free quote!     

Nexonta Technologies Inc  
 

A season is a division of the year, marked by changes in weather, ecology, and hours of daylight.

Seasons result from the yearly revolution of the Earth around the Sun and the tilt of the Earth's axis relative to the plane of revolution. In temperate and polar regions, the seasons are marked by changes in the intensity of sunlight that reaches the Earth's surface, variations of which may cause animals to go into hibernation or to migrate, and plants to be dormant. Alas the fall is finally here and I for one am very happy since it is my favorite time of the year. While it has been a bit challenging this summer ( Security wise ) things seemed to have calmed down over here at Nexonta Technologies Inc. I also felt it necessary to add a little tidbit about Internet Security.

It is important that when you have an in house team or contract a third party to design or build any type of hosted application or client administration panel that once the job is completed make sure that all of your files are backed up and transferred onto your secure name server. (just because the file has your company name in it doesn't mean that it is being hosted on your name server. Found that out) For the past 8 weeks we have had a breach in our admin panel security and while I was assured by my host company that my control panel and FTP login accounts were secure I kept having someone access my admin panel and client files costing our company allot in bottom line dollars. Finally we did some investigating and found out that the whole admin panel was sitting on the server of the programmer who built it for us and he was just helping himself to our company information.

A lesson learned. In most cases people don't do this kind of thing however when you come across  someone who lacks moral fiber then you better pay special attention to potential security breaches like this one. It was an expensive lesson and I do mean expensive however a good lesson to learn. I would also advise you to always have a back up of files for your applications as if you do encounter a situation with someone who is up to no good then you can protect your business from this type of tampering and theft.

On a lighter note  the fall season is upon us and it is going to be a busy time as our business has already started becoming quite crazy( in a good way ) the last week of August is usually that week that we get our proverbial houses in order as kids go back to school and the movers and the shakers return from their yachts and the Hampton's to start creating power deals to get the economy moving so that they may spend large at Christmas time. In many ways the fall is like the rebirth of business after a coma toast summer it is get up and get at it! For right now there is just Labor day weekend and then back to the hustle and bustle of the exciting third quarter. I love the fall it is like a crisp clean woodsy new page in the business cycle and a time for new beginnings. Have a fun and safe Labor Day weekend everyone and see you when you get back!

Nexonta Technologies Inc    

 

 

Before I start this blog let me be clear! I am a finance major and so I deal in dollars and cents and I have spent the last 3 1/2 years building an internet marketing solutions company www.nexonta.com ( you pick up a few things along the way) and so while I am not a programmer I am able to look after your bottom line when it comes to IT and online advertising ( Which is a huge industry today ) while anyone will tell you however that the internet does not start and end with Google ( Allot of people will be shocked by that last comment ) it is fundamentally important to keep up on other aspects of IT and new trends in OP for you novice that does not mean "Ocean Pacific" it means operating systems and so I felt it important to write a techie blog just to show off my depth to which I study technology applications. Today's lessons will focus on "Cloud Computing" and "Lamp stack" For all you laymen and laywomen out there the first one Cloud Computing just means a bunch of servers all working together to run your IT needs and the other "Lamp" just means free stuff (applications) swag when you buy Linux hosting but to show off our techie brilliance I will write Techie for those of you who read my blog if anyone does at this point!
 
CLOUD COMPUTING is the inter connectivity of computer servers is the first element of that characterizes cloud computing. This characteristic can enable the organization to carry out a variety of tasks in different locations. If there are issues with download capacity or virtual memory, then it allows for the specialization of different servers so that you can split the burden of the information technology activities. This is what good band width management is about. This option is quite useful if you do not have the resources or the capacity to provide your own in house infrastructure.

That way you could access the services without dealing with some of the challenges that come about when you are building infrastructure for cloud computing. Cloud computing advantage therefore cloud computing can facilitate the proper management of information technology resources within the organization. Some organizations have decided that the best option is to look for the cloud computing provider that specializes in platform.  The platform allows you to carry out all the functionality that you would have done under the cloud computing system but then it gives you leeway in terms of undertaking the other activities. This option is excellent for those organizations which have the technical skills but require a platform to operate their cloud computing schemes. Google Apps is a prime example of this type of application service. This type of provision can be complemented by software services that give you the technological capacity to complete your operating system.


LAMP is an acronym for a solution stack of free, open source software, originally coined from the first letters of Linux (operating system), Apache HTTP Server, MySQL (database software), and PHP, principal components to build a viable general purpose web server.
The precise combination of software included in a LAMP package may vary, especially with respect to the web scripting software, as PHP may be replaced by Perl or Python. Similar terms exist for essentially the same software suite (AMP) running on other operating systems, such as MS Windows (WAMP), Mac OS (MAMP), Solaris (SAMP), or OpenBSD (OpAMP).

Though the original authors of these programs did not design them all to work specifically with each other, the development philosophy and tool sets are shared and were developed in close conjunction. The software combination has become popular because it is free of cost, open-source, and therefore easily adaptable, and because of the ubiquity of its components which are bundled with most current Linux distributions.

When used in combination they represent a solution stack of technologies that support application servers. Michael Kunze this German fellow coined the acronym LAMP in an article for the German computing magazine in April 1998. The article aimed to show that a bundle of free software could provide a viable alternative to commercial packages. Knowing the IT-world's love of acronyms, Kunze came up with LAMP as a marketing-like term to increase the popularity of free software. O'Reilly and MySQL AB have made the term popular among English-speakers. Indeed, MySQL AB has since based some of its marketing efforts on the popularity of the LAMP stack.

So there you have it. I have just simplified a few really cool tech terms and so the next time you are in a board meeting and you want to impress the higher ups ( Only thing is it would help if you didn't work in the tech department cause then you would be just being obnoxious) suggest cost cutting of your information technology needs by implementing a Cloud Computing system and I guarantee you that you will get that date with Julie from accounting and probably make VP by the end of the week!

Keeping You Current!

Nexonta Technologies Inc

 

SEO 101

This marketing tool is used to imply that the customer is given a little extra information beyond books that include only 100 items. This context as a slang term when referring to "a 101 document" what is usually referred to as a statistical survey or overview of some topic. Well this is a simple step by step guide to those of you who want to retire sailing your respective yachts ( Could be golfing or traveling) but it is essential that you understand the benefit of online marketing and start to seriously allocate funds to online branding as this industry is just in it's infantsy and so those of us who get in early into this practice will benefit from present cost effective online marketing and blogging techniques.

The first order of business is to get an industry relative domain for example toronto dentist dot com so many clients tell me that they would rather have their company name as their domain name and I say to them would you rather only people who know your company already coming through your doors to do business with you or would you rather attract new business. You would be surprised allot of clients say that they would still prefer to have their company name as the main domain and so I would generally suggest that they register two mains with us ( nexonta.com also offers Domain registration and hosting ) one for the corporate identity and emails and one for the website foundation.

Second mute point people it is essential that you spend some quality time with your computer getting your message out there. Look, customers are constantly scouring the internet for deals and just to see what's new and it is only through updating your social networks as well as key word adjustment and constant blogging as well as tweeting that you penetrate the fiercely competitive internet market. There is no such thing as perfect SEO, since if you have enough time and money you can dominate what ever industry that your business operates in. Formulate a plan and be consistent and the results will come. Nexonta Technologies Inc is a growing organization and it is our mission to be one of the best and largest internet service providers internationally in 5 years. What's your five year plan and how are you going to get there?    

Here at Nexonta technologies we work with companies large and small and it is our goal to empower our clients with great websites that showcase each clients product or service and tells a story HOME who we are ABOUT US what we do SERVICES what we can do for you PORTFOLIO showing off our goods. And finally CONTACT US our digits. These are the essential components of a basic online presents and this is where we start. After that the sky's the limit.

Keep in mind the art of SEO is roughly 10 years old but the Google algorithm changes every few months and so "stay thirsty" for current knowledge my friends.

Nexonta Technologies Inc

 

Twitter is a social networking and micro-blogging  service, owned and operated by Twitter Inc., that enables its users to send and read other user's messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile  page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers. As of late 2009, users can follow lists of authors instead of following individual authors.  All users can send and receive tweets via the Twitter website, compatible external applications (such as, for smart-phones), or by Short Message Service (SMS) available in certain countries.  While the service is free, accessing it through SMS may incur phone service provider fees. The website is based out in San Bruno, California near San Francisco (where the website was first based). Twitter also has servers and offices in San Antonio, Texas and Boston, Massachusetts.

Since its creation in 2006 by Jack Dorsey, Twitter has gained notability and popularity worldwide and currently has more than 100 million users worldwide. It is sometimes described as the "SMS of the Internet." The use of Twitter's application programming interface (API) for sending and receiving SMS from other applications often dominates the direct use of Twitter.

A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. Although online community services are sometimes considered as a social network service in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.

The main types of social networking services are those which contain category places Face-book, Twitter widely used worldwide; My-space and Linked-In being the most widely used in North America. There have been some attempts to standardize these services to avoid the need to duplicate entries of friends and interests. Although some of the largest social networks were founded on the notion of digitizing real world connections, many networks focus on categories from books and music to non-profit business to motherhood as ways to provide both services and community to individuals with shared interests.

 One of the real benefits to an application like twitter is it also allows individuals to connect to those other wise out of reach like President Obama and The Dali lama or perhaps Oprah in real time and realize that these power players ponder and hypothesize the same way that you and I do. Tweeting will help certain individuals realize that even the Diane Sawyers of the world have human moments and so while these social applications can be argued are contributing to the notion that people are becoming more and more dependent on technology even for our human interaction. I being an optimist chose to see the positive with an application like twitter which connects it's users to some of the great thinkers of today. So follow someone that you admire and aspire to emulate on twitter you just might learn something new today while giving you your own personal soap box to sound off from your keyboard.

Tweet Away my friends, it does a mind good!


Nexonta Technologies Inc

 

A website (also spelled Web site) officially styled website is a collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL), often consisting of only the domain name, or the IP address, and the root path in an Internet Protocol-based network. A web site is hosted on at least one web server, accessible via a network such as the Internet  or a private local area network. Today it is extremely important to have a proper website as this is where 85% of businesses and individuals go to find companies and individuals to do business with. Most corporations today are trading in there long time business affiliations for better rates and pricing structures with your competitors. Never has there been more competition and thin lines in industry than today and so when I am speaking with a client and they say that they are not sure if they need a website I say to them well you are fine for today's market but there are only a limited amount of good domains available for each industry for example Montreal hotel there is the dot com, dot ca and the dot net these are the dot extensions which get optimized the rest are generally not competing for first place Google ranking.

A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). A web page may incorporate elements from other websites with suitable markup anchors. In your anchor text there is usually only room for long tail keywords after the great domains are taken and this gets expensive. My suggestion to you is right now grab as many good domains as you possibly can and build a great SEO friendly website and be ahead of the curve as in two years when companies stop using local and national directories to find what they are looking for competition to appear on the coveted first page of Google will be fierce and very expensive.

Web pages are accessed and transported with the Hyper text Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the web page content. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal. This is how each individual website is housed and is also called hosting these fees can range in price for 50$ per year to 200$ per year depending on the features as well as package that you choose. I would strongly suggest that you build a free standing site as opposed to a site which is hosted on a company's server as these sites have a hard time being picked up by Google as the code is not written for optimization. Also keep in mind that it is very important to remember to have your meta tags as well as enough content in your site for the Google bots as this is how you get better positioning as well as how you are industry ranked.  

All publicly accessible websites collectively constitute the World Wide Web. Remember SEO or search engine optimization was just a buzz word two years ago well now it is the standard and so don't get left behind speak to one of our sales reps and get your self a proper SEO website today and change the way your company does business. Let them come to you!

The pages of a website can usually be accessed from a simple Uniform Resource Locator (URL) called the homepage. The URLs of the pages organize them into a hierarchy, although hyper linking between them conveys the reader's perceived site structure and guides the reader's navigation of the site.

Some websites require a subscription to access some or all of their content. Examples of subscription websites include many business sites, parts of news websites, academic journal websites, gaming websites, message boards, web-based e-mail, social networking websites, websites providing real-time stock market data, and websites providing various other services (e.g. websites offering storing and/or sharing of images, files and so forth). The internet is growing everyday with no signs of slowing or stopping and this means that competition to stay on top is growing as well what costs about 1500.00 to 2000 dollars today to be positioned well on Google with cost about $5000 to $10000 two years form now. It is all based on supply and demand and there is limited first page real estate.  


Nexonta Technologies Inc

 

Jobless in America shout out! this is a tweet 3 minutes ago by  Katie Couric who I follow on twitter one because she is lovely and two because she has back bone and tells it like it is and also Katie has integrity. The small world phenomenon is the hypothesis that the chain of social acquaintances required to connect one arbitrary person to another arbitrary person anywhere in the world is generally short. The concept gave rise to the famous phrase six degrees of separation after a 1967 small world experiment by psychologist Stanley Milgram. In Milgram's experiment, a sample of US individuals were asked to reach a particular target person by passing a message along a chain of acquaintances. The average length of successful chains turned out to be about five intermediaries or six separation steps (the majority of chains in that study actually failed to complete). The methods (and ethics as well) of Milgram's experiment was later questioned by an American scholar, and some further research to replicate Milgram's findings had found that the degrees of connection needed could be higher. Academic researchers continue to explore this phenomenon as Internet-based communication technology has supplemented the phone and postal systems available during the times of Milgram. A recent electronic small world experiment at Columbia University found that about five to seven degrees of separation are sufficient for connecting any two people through e-mail. Which brings us to face book. Twenty years ago it would have been impossible to successfully nurture 10 close friends while today through social applications like Face book we are able to stay active in the lives of easily 100 or so of our closest friends.

The last month really has been a test of resilience on my part running a company not from a business perspective(As business is very good every company today needs an SEO friendly website we are going to have a fanominal 4 years)  but from a social perspective. I was working with a programmer who made it clear to everyone within ear shot that he owned Nexonta Technologies Inc which is not true (generally the name on the incorporation ,banking and owing the government all that money is the owner) and this is where the problems started since when you put something out there as strongly as he did then when things don't go your way it could be pretty embarrassing for you and your reputation and so what does one do in this case well reasonable well adjusted people don't find them selves in these situations and so they don't have to have an answer for this one, however after going through the past 6 weeks events I will let you know what an unreasonable person does. They try to close your company and steel your clients and ruin your personal relationships all because they were exposed in a lie. It has been a trying 6 weeks but not for the reasons you might think it is more because of the motivation behind the whole mess which was greed and jealousy.

Well that is it for opening up about what was an otherwise challenging month at Nexonta Technologies Inc. We have since replaced the programmer and the work is coming along very well and as well we are expanding in September to a large facility in downtown Montreal and will be looking for about 5 to 6 new programmers to compliment our growing sales team. Thank you for all of your support and patience through these crazy times. I tweeted about the whole thing so check us out at http://@nexonta.com on twitter.


Nexonta Technologies Inc  
 

WHY MUST WE WALK IN ANOTHER MANS SHOES
TO SIMPLY HAVE COMPASSION FOR THAT MAN?
...
“Unless you try to do something beyond what you have already mastered, you will never grow.”

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

“To laugh often and much; to win the respect of intelligent people and the affection of children...to leave the world a better place...to know even one life has breathed easier because you have lived. This is to have succeeded.”

"It's not who we are that holds us back, it's who we think we are not."

"You cannot lead where you do not go"

"Don't be afraid to give up the good to go for the great."

Smart People!

Nexonta Technologies Inc
 

A domain name is an identification label that defines a realm of administrative autonomy, authority, or control on the Internet, based on the Domain Name System (DNS).An important purpose of domain names is to provide easily recognizable and memorizable names to numerically addressed Internet resources. This abstraction allows any resource (e.g., website) to be moved to a different physical location in the address topology of the network, globally or locally in an intranet. Such a move usually requires changing the IP address of a resource and the corresponding translation of this IP address to and from its domain name.

Domain names are often referred to simply as domains and domain name registrants are frequently referred to as domain owners, although domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use. Domain names are often seen in analogy to real estate in that (1) domain names are foundations on which a website (like a house or commercial building) can be built and the highest "quality" domain names, like sought-after real estate, tend to carry significant value, usually due to their online brand-building potential, use in advertising, search engine optimization, and many other criteria. Keep in mind for SEO purposes that the only domains commonly used for SEO are the .com's and the .net's and the .ca's here in Canada all other dot extensions are usually for information purposes or other.

Registries and registrars usually charge an annual fee for the service of delegating a domain name to a user and providing a default set of name servers. Often this transaction is termed a sale or lease of the domain name, and the registrant may sometimes be called an "owner", but no such legal relationship is actually associated with the transaction, only the exclusive right to use the domain name. More correctly, authorized users are known as "registrants" or as "domain holders". Depending on the industry or the supply and demand domain can range in price from $3.00 dollars per year to $50,000 and up if the domain is being searched enough it is worth money to the company or individual who can turn those searches into profit.

Some domain name registries, often called network information centers (NIC), also function as registrars to end-users. The major generic top-level domain registries, such as for the COM, NET, ORG, INFO domains and others, use a registry-registrar model consisting of hundreds of domain name registrars (see lists at ICANN or VeriSign). In this method of management, the registry only manages the domain name database and the relationship with the registrars. The registrants (users of a domain name) are customers of the registrar, in some cases through additional layers of resellers.

Domain names are used in various networking contexts and application-specific naming and addressing purposes. They are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, net and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users that wish to connect local area networks to the Internet, run web sites, or create other publicly accessible Internet resources. The registration of these domain names is usually administered by domain name registrars who sell their services to the public.

Nexonta Technologies Inc

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation such as keyword frequency, meta tags, headings, links and site structure Google says it ranks sites using more than 200 different signals In 2005 Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. In 2008, Bruce Clay said that "ranking is dead" because of personalized search. It would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.

By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. Search marketing is ever evolving and will continue to evolve as marketers become more aggressive vying for that number one spot!


What is success? To laugh often and much; To win the respect of intelligent people and the affection of children; To earn the appreciation of honest critics and endure the betrayal of false friends; To appreciate beauty; To find the best in others; To leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; To know even one life has breathed easier because you have lived; That is to have succeeded.


- Ralph Waldo Emerson

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A website (also spelled Web site) is a collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL) for example www.nexonta.com , often consisting of only the domain name, or the IP address, and the root path ('/') in an Internet Protocol-based network. A web site is hosted on at least one web server, accessible via a network such as the Internet  or a private local area network.

A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). A web page may incorporate elements from other websites with suitable markup anchors. Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the web page content. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal. All publicly accessible websites collectively constitute the World Wide Web. The pages of a website can usually be accessed from a simple Uniform Resource Locator (URL) called the homepage. The URLs of the pages organize them into a hierarchy, although hyper linking between them conveys the reader's perceived site structure and guides the reader's navigation of the site.

Some websites require a subscription to access some or all of their content. Examples of subscription websites include many business sites, parts of news websites, academic journal websites, gaming websites, message boards, web-based e-mail, social networking websites, websites providing real-time stock market data, and websites providing various other services (e.g. websites offering storing and/or sharing of images, files and so forth). Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage

Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc to gauge the traffic and popularity trends which helps doing the market research.

There are two categories of web analytics; off-site and on-site web analytics.

Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. It is very important to have an SEO friendly website as if your website cannot be picked up and displayed in the search results then your site will not be found and this is the whole point of having a website in the first place which is to appear in the Google search results so that clients can find you when they are searching for your product, service or information.


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Motivation is the activation or energization of goal-orientated behavior. Motivation is said to be intrinsic or extrinsic. The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well. This article refers to human motivation. According to various theories, motivation may be rooted in the basic need to minimize physical pain and maximize pleasure, or it may include specific needs such as eating and resting, or a desired object, hobby, goal, state of being, ideal, or it may be attributed to less-apparent reasons such as altruism, selfishness, morality, or avoiding mortality. Conceptually, motivation should not be confused with either volition or optimism. Motivation is related to, but distinct from, emotion.

 According to Oprah "If you only desire to make money, you can do that. Obviously, everybody in here is going to make money. Everybody in here is going to have a level of financial success that most people in the world will not know. But what I will tell you—and I know this for sure too—that the money only lasts for a while in terms of making you feel great about yourself. In the beginning, the money is to get nice things. And once you've gotten those nice things, I think some of the most unhappy people I know are the people who've acquired all the things and now they feel like, 'What else is there?' What else is there? What else is there? And that feeling of 'what else is there' is the calling—is the calling trying to say to you [that] there is more than this. There is more than this." Oprah Winfrey"

For example, money does not itself satisfy any biological or psychological need, but it reduces drive on a regular basis by a pay check. The terms drive theory and drive reduction theory refer to a diverse set of motivational theories in psychology. Drive theory is based on the principle that organisms are born with certain physiological needs and that a negative state of tension is created when these needs are not satisfied. When a need is satisfied, drive is reduced and the organism returns to a state of homeostasis  and relaxation. According to the theory, drive tends to increase over time and operates on a feedback control system, much like a thermostat. So to all of you who are driven ask yourselves' What else is there? And find out for these are the real reasons that we are truly driven and get up every morning to face the music of yesterday and tomorrow.

If you surround yourself with people who can get things done in life chances are you can. However if you surround yourself with people who cannot well then best of luck to you!

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Organizational culture is an idea in the field of Organizational studies and management  which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization. It has been defined as "the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization." It is very important for any company to have a clearly defined set of guidelines as to how the organization is to run and function on a daily, weekly and monthly basis in order to maintain a constant and steady work flow. While it is difficult to develop a strong culture in the early stages of any young company special attention should be given towards making sure that one exists in order to insure long term growth as well as a cohesive relationship between veteran employees and employees which have been with the firm for a relatively short while.    

This definition continues to explain organizational values, also known as "beliefs and ideas about what kinds of goals members of an organization should pursue and ideas about the appropriate kinds or standards of behavior organizational members should use to achieve these goals. From organizational values develop organizational norms, guidelines, or expectations that prescribe appropriate kinds of behavior by employees in particular situations and control the behavior of organizational members towards one another." One important factor to note is that their is always a rule of thumb when it comes to how a company deals with conflict resolution it may change from company to company but rest assured that every company has to deal with different personalities and conflicts do occur but in our experience as long as the parties involved care about the organization these conflicts are generally put to bed quickly.

Organizational culture is not the same as corporate culture. It is wider and deeper concepts, something that an organization 'is' rather than what it 'has'. Corporate culture is the total sum of the values, customs, traditions, and meanings that make a company unique. Corporate culture is often called "the character of an organization", since it embodies the vision of the company’s founders. The values of a corporate culture influence the ethical standards within a corporation, as well as managerial behavior.For example, computer technicians will have expertise, language and behaviors gained independently of the organization, but their presence can influence the culture of the organization as a whole. Remember at the heart of any organization are people and where there are people there are social issues and so as a leader or owner of any successful  company people management and  conflict resolution are tantamount to you ability to run a smooth operation and for those megalomaniacal managers you might want to remember a little tact and charisma go a long way when it comes to dealing with employees.

 In victory, you deserve Champagne, in defeat, you need it. - Napoleon

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Sailing inspired SEO Blog

Sailing is the art of controlling a boat with large (usually fabric) foils called sails. By changing the rigging, rudder, and sometimes the keel or centre board, a sailor manages the force of the wind on the sails in order to change the direction and speed of a boat. Mastery of the skill requires experience in varying wind and sea conditions, as well as knowledge concerning sailboats themselves.

While there are still some places in Africa and Asia where sail-powered fishing vessels are used, these craft have become rarer as outboard and modified car engines have become available even in the poorest and most remote areas. In most countries people enjoy sailing as a recreational activity. Recreational sailing or yachting can be divided into racing and cruising. Cruising includes extended trips, short trips within sight of land, and day sailing. Google is like one huge ocean and SEO is the navigation process that you use to have your captain or webmaster find your port of call. Like Google the sea has many currents and wave patterns which all work like a huge Algorithm and much like studying the climate and the sea we can study Google's algorithm. In computer science, an online algorithm  is one that can process its input piece-by-piece in a serial fashion, i.e., in the order that the input is fed to the algorithm, without having the entire input available from the start (much like sailing there are weather patterns as well as storm warnings). In contrast, an offline algorithm is given the whole problem data from the beginning and is required to output an answer which solves the problem at hand. (For example, selection sort requires that the entire list be given before it can sort it, while insertion sort doesn't.)

Because it does not know the whole input, an online algorithm is forced to make decisions that may later turn out not to be optimal, and the study of online algorithms has focused on the quality of decision-making that is possible in this setting. Competitive analysis formalizes this idea by comparing the relative performance of an online and offline algorithm for the same problem instance. For other points of view on online inputs to algorithms, see streaming algorithm (focusing on the amount of memory needed to accurately represent past inputs much like wave patterns on the ocean), dynamic algorithm (focusing on the time complexity of maintaining solutions to problems with online inputs) and Online machine learning Absolute bearing – The bearing of an object in relation to north. Either true bearing, using the geographical or true north, or magnetic bearing, using magnetic north.

Sailing like SEO  can be either competitive, as in collegiate dinghy racing, or purely recreational as when sailing on a lake with family or friends.  Racing and Regatta's are common group activities in the sub-culture of boaters owning larger (twenty-five foot plus) small boats and larger Yachts, and are frequently organized around a Yacht club or Marina organization Sailboat racing can be done on conventional family sailboats racing under one of the simpler handicap formulas or Performance Handicap Rating Formula is one such rule), or can be done on specialized boats with virtually no accommodation or compromises for comfort. Racing is generally either one design, where the boats are close to identical, or handicapped where the boats' finishing times are adjusted based on their predicted speed potential.

 Racing is further broken down into ocean racing, where boats start at one port and race in the ocean and back to the same port or a new destination, or buoy racing where boats race around prescribed courses and return to port at night. Several famous races cross oceans, like the Biennial Singlehanded  TransPac Race from Los Angeles to Honolulu, or the Newport-Bermuda Race from Newport, Rhode Island to Bermuda. Other races actually circumnavigate the globe, like the Volvo Ocean Race or Vendee Globe Race. Weather you are a casual boater or an avid sailor getting ready to circumnavigate the globe Sailing like Google requires you to take time and read the currents and waves and the more time you spend on the water the better you become at reading the waves and this is just like optimization the more time you spend reading Google the better your optimization efforts will become. This Blog was inspired by Laurin Vroom who went sailing for the first time last weekend and loved it.

    
It is not the ship so much as the skillful sailing that assures the prosperous voyage.


George William Curtis

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Long Tail and Short Tail Keywords

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. The long tail in keyword research is basically an expansion of a core, generic, high volume keyword phrase to include numerous combination's and permutations of the keywords and their associated or relevant phrases. These phrases individually are unlikely to account for a great deal of searches, but when taken as a whole, can provide significant traffic. The long-tail is unlikely ever to exceed searches for a brand name if the brand name is reasonably well established, but the volume of converting traffic these terms can generate by nature of their specificity and relevance is worth investigating.

Comprehensive long-tail keyword research can be a highly effective strategy, since people making long-tail searches are arguably further along in the buying cycle (a significant amount of prior knowledge is needed in order for the searcher to know which words to use), so conversion rates can be higher. Recent long-tail keyword research has found that long-tail searches often exhibit a higher conversion rate by up to 200% compared to short-tail (generic) keywords, and can be extremely profitable for search engine marketers in terms of a lower cost per action and higher return on investment.

Since long-tail keywords are naturally more specific in nature than short-tail keywords, long-tail keywords present a great opportunity for search marketers to provide highly relevant ads which cater for the specific needs of highly-qualified searchers. If done skillfully, a paid search campaign with long-tail keywords can exhibit a considerably higher CTR than one with short-tail keywords. What's more, since paid search click prices (CPCs) vary depending on a real-time supply and demand auction, long-tails can often be cheaper by up to 50% due to less competition.

Many company leaders and managers have their own interpretation of how they want their brand to be portrayed and ostensibly perceived online. A luxury second hand car dealer, for example, may only want to include the words 'pre-owned automobiles' on their web site, and not 'used cars'. The fact that thousands of people are searching for a used car, and very few are searching for a pre-owned automobile needs to be communicated.


Depending on what a company sells or offers, overlooking the likelihood of the inclusion of geographical locations in the search query may be highly detrimental. The following are examples of queries with city names included in a search: 'homes for rent Edmonton', 'used car dealer New York', 'Montreal hotels', 'Vancouver Chinese restaurants' etc.


Poor minds talk about people average minds talk about events great minds talk about ideas.

Eleanor Roosevelt

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Ideas!

SEO Where to start!

There are many websites these days that are not setup for the search engines. This is important because if you do not have a website which is optimized and shows up in search engine results, you cannot get traffic to your website without having to buy it and this gets expensive. There are three main areas to search engine marketing: links, your content, as well as your key words. It is also important to analize the competition on the first page of your industry. This is done to see how your website stacks up against the competition along with which companies are in the top ten results and why they are there. As an SEO firm Nexonta Technologies will examine your keywords. This is done to determine competition for keywords and how you can make sure you are receiving as much traffic for various keywords as you can.

Also it is important to note that when it comes to thorough site analysis a good SEO company will also examine page optimization of your website. This is significant because your website will have a set of different keywords and certain keywords are used for certain pages. In addition to keyword relevance we focus on site navigation and user ease this is important because you want your website to be very easy to get around so that your audience is able to find what they are looking for. Off page optimization such as link building is the next area which will be focused on by search engine marketing services companies. Link building is important because this is a factor in search engine rankings.

The second approach should be to publish testimonials and comments from your customers. A good idea would be to publish both great and bad comments; that way prospects will be truly convinced that these testimonials are real. When prospects see testimonials on your site, they will have the confidence to buy from you simply because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and invest in too. We here at Nexonta Technologies Inc want this to be a sort of frame work when considering SEO consulting services weather with us or another firm and we hope that this blog acts as a guideline for your SEO efforts.

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This phrase “Burn The Ships” comes from a historic conquest of history when, in 1519, Spanish Conquistador Hernando Cortez landed in Mexico on the shores of the Yucatan, ( Though this is only one version of this urban legend it is going to serve our purpose for our blog.)  with only one objective…seize the great treasures known to be there, hoarded by the Aztecs. Cortez was committed to his mission and his quest for riches is legendary. Cortez was an excellent motivator, he convinced more than 500 soldiers and 100 sailors to set sail from Spain to Mexico, commanding 11 ships, to take the world’s riches treasure. The historic question is “how a small band of Spanish soldiers arrived in a strange country and swiftly brought about the overthrow of a large and powerful empire that was in power for over six centuries?”

For Cortez, the answer was easy. It was all or nothing! A Complete and Total Commitment. Here’s how Cortez got the “buy in” from the rest of his men. He took away the option of failure. It was conquer and be hero’s and enjoy the spoils of victory…or DIE! When Cortez and his men arrived on the shores of the Yucatan he rallied the men for one final pep talk before leading his men into battle, and utters these three words that changed the course of history. “Burn the Ships”.

He met with resistance from his men. "Burn the ships," he repeated. He then uttered these words "if we are going home, we are going home in their ships". With that, Cortez and his men burned their own ships, and by burning their own ships, the commitment level of the men was raised to a whole new level. A level much higher than any of the men, including Cortez, could have ever imagined.

If we know that our ships are still out there, when things get tough we instinctively head for our ships so we can escape. It's just human nature. The path of least resistance. This level of thinking and commitment sees sacrifice as a positive thing, not something weird or impossible (blog writing), but something to be cherished and fought for. Cortez didn’t allow himself or his men to have the option of going back to Spain. By removing this option, Cortez and his men were forced to focus on how they could make the mission successful. And so it is with your company. How can you make the missions in your SEO successful? At Nexonta Technologies while we do not advocate burning anything we do believe that SEO is a full commitment like in life there is only room for a few on the first page of Google in any given industry and so if your company really sees the value of first page advertising on Google then you might want to consider burning the proverbial Ships meaning drop all other forms of advertising and focus your resources on search marketing and SEO.

When it comes to SEO you get out what you put in in terms of time, effort and blog writing and key word research but trust me the results are worth it and like anything else you will actually get better at it as you do it more. Keep in mind most successful businesses started purely by accident or a mistake that someone stumbled on to a great idea and ran with it. It is also worth mentioning that if your original model is not working you can always adjust it to accommodate changes in the current as life changes rapidly today so sometimes you need to adjust your sail but definitely stay the course towards success since there is no winning in stopping the race all together.
 


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Search Engine Optimization (SEO) Copy writing is textual composition  for web page marketing that emphasizes skillful manipulation of the page's wording to place it among the first results of a user's search list, while still producing readable and persuasive content.

The text appearing at specific locations, such as in the title tag and the Meta Tag of the page's code, gets special attention during SEO, because search engines compare information found there with other pages to determine relevance. However, SEO copywriters also strive for unique written content on the page, distinguishing it from similar pages competing for placement in the search results. Other factors that determine relevance during a search are the page's Keyword Density, the placement of the keywords, and the number of links to and from the page from other pages.

While an obvious goal of SEO copy writing is to cause the business's or product's web page to rank highly in a search, most experts in the field would argue that it is of secondary priority. The foremost goal of SEO copy writing is to produce succinct, effectively persuasive text for a well-written web page. Writing that "optimizes" a search, but which offers little useful information or only weak persuasion, is frowned upon in the profession as at best ineffective. At its worst, it becomes a costly resource inducing potential buyers to turn away from the site rather than generating sales.

SEO copywriters often work with "optimizers" who are more expert in the technical aspects of SEO. Together they will not only rewrite text but also alter the code to design a page that is most favored by search engines. It is not a clear, scientific process, however. Attempting to keep themselves competitive and defending against the composition strategies of so-called black hat SEOs, search engine designers today do not disclose the complex algorithmic processes of their search engines. In spite of the insights of optimizing technicians, SEO copy writing requires finesse and repeated experimentation to assess how the team's page revisions will fare in a potential customer's search.

Techie is a slang term, derivative of the word technology, with several distinct but related meanings. The term is used to describe a person who displays an above average aptitude for technology. Here at Nexonta Technologies we do not refer to our programmers as Techies and we do not consider it polite to make fun of these people who perhaps speak a different language than the business world however their role at companies is vital to staying on top and so while allot of technical programmers might not have an aptitude for various aspects of the business world it is vital that you make them a part of your business operation as they are the puppet masters of today's organizations and so the next time that you are at the water cooler and you see your company's IT person  ask them a technical question that only they would understand and trust me you will make a friend for life.

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Do it yourself (or DIY) is a term used to describe building, modifying, or repairing of something without the aid of experts or professionals. The phrase "do it yourself" came into common usage in the 1950s in reference to home improvement projects which people might choose to complete independently.

In recent years, the term DIY has taken on a broader meaning that covers a wide range of skill sets. DIY is associated with the international alternative rock, punk rock, and indie rock music scenes; indymedia networks, pirate radio stations, and the zine community. In this context, DIY is related to the Arts and Crafts movement, in that it offers an alternative to modern consumer culture's emphasis on relying on others to satisfy needs. Our educational system, in its entirety, does nothing to give us any kind of material competence. In other words, we don't learn how to cook, how to make clothes, how to build houses, how to make love, or to do any of the absolutely fundamental things of life. The whole education that we get for our children in school is entirely in terms of abstractions. It trains you to be an insurance salesman or a bureaucrat, or some kind of cerebral character. But I digress for our DIY purposes we are referring to Seo using a past projects module, Blog or a Client testimonial module. Regular up dates to your website are vital to obtain and maintain a quality ranking on Google in fact this is Seo 101
PageRank is a probability distribution used to represent the likelihood that a person randomly clicking on links will arrive at any particular page. PageRank can be calculated for collections of documents of any size. It is assumed in several research papers that the distribution is evenly divided between all documents in the collection at the beginning of the computational process. The PageRank computations require several passes, called "iterations", through the collection to adjust approximate PageRank values to more closely reflect the theoretical true value. The more current information on your website the greater the probability that Google will recognize your site and you will appear well in search results.

At Nexonta Technologies we build SEO ready websites that can be easily updated by the client daily, weekly or monthly if they choose all they have to do is allocate a few hours per month to do the updates and this can mean fantastic positioning on Google but if they want to pay us to do the updates then we would be happy to keep up the on going SEO services.

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Pain, suffering, stress, and other difficulties are the admission tickets to the game of life. But, at times, we cannot help suspecting that life would be much more pleasant without the hassles. Is that what you think? Before answering, ponder the following. In a world without hurdles, there are no champions; without suffering, there are no saints; without battles, there are no victories; without rain, no rainbows. Doesn't it appear that a world that includes pain is more rewarding than one that doesn't? Isn't heat necessary to produce gold, pressure and polishing necessary to produce diamonds, and adversity necessary to produce character?

Here's how Henry Ford expressed the same sentiment: Life is a series of experiences, each one of which makes us bigger, even though sometimes it is hard to realize this. For the world was built to develop character, and we must learn that the setbacks and grieves which we endure help us in our marching onward.

Adversity. It’s one of life’s inescapable realities. If you haven’t already been through it, you can count on facing it some day. Why do some businesses falter or fail in the face of adversity while others are able to leverage it into incredible success? Welcome to The Adversity Paradox. Realize it could be worse. Count your blessings. Keep in mind the Persian proverb: I cried because I had no shoes until I saw someone with no feet.As in life in business adversity is unavoidable.  So, don't fight it, accept it. Develop the proper attitude, for as Havelock Ellis wrote, setbacks and hardships are part of business. To reject them is to reject success itself. Although pain is inevitable, suffering is optional. We can choose to be strong. It is not misfortune that produces suffering, but an improper reaction to it. The power of next or moving forward lessens your suffering by refusing to linger on past difficulties or expecting future ones. Problems of the present are difficult enough to deal with. Don't add to your misery by regretting the past or worrying about what might happen in the future. Mark Twain understood that it was pointless to fret about the future when he said, I am an old man and have known a great many troubles, but most of them never happened.

Even under the worst circumstances, we can choose to focus on the positive rather than the negative. Thomas A. Edison is an example. In 1914, a fire almost destroyed his New Jersey laboratories. Valuable records of his experiments and two million dollars worth of equipment were lost. When surveying the damage, the sixty-seven year old Edison said, There is great value in disaster. All our mistakes are burned up. Thank God we can start anew. Here at Nexonta we focus on the power of Next since life is ever changing and business moves fast we make it our goal to pursue what can be as opposed to what should have been. Nexonta on to the next level.

Just as a cautious businessman avoids investing all his capital in one concern, so wisdom would probably admonish us also not to anticipate all our happiness from one quarter alone.

Sigmund Freud


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Search Marketing as it relates to Conventional advertising


Conventional marketing dictates and maintains control of messages to cause the greatest persuasion in consumer decisions. Given the proliferation of peer to peer consumer reviews and other social media platforms that enable consumer generated media, marketing agencies can no longer control the skew of that information. Marketers who are creating and participating in online platforms to facilitate conversation are radically trusting the consumer to build the brand based on the experience that is most relevant to them. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.

Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

Media Buyers are individuals responsible for purchasing time and advertising space for the purpose of advertising.  When planning what to buy, they must evaluate factors based on but not limited to station formats, pricing rates, demographics, geographic, and psycho graphics relating to the advertisers particular product or service objectives. The Media Buyer needs to optimize what is bought and that is dependent on budget, type of medium (radio, internet, TV, print), quality of the medium (target audience, time of day for broadcast, etc.), and how much time and space is wanted. Media Buyers can purchase spot, regionally, or nationally. National Media Buyers might have to factor in determinate based on a state by state basis. Rates, demand of leads, space, and time, and state licenses will vary from state to state. National Media Buyers will need National Media Planning to generate National Media Marketing strategies and National Media Advertising that can be adaptable from area to area but also work on a national level.

There is an apparent distinction between General Marketing Media Buyers and Direct Response Media Buyers. General Market Media Buyers enact or actualize media plans drawn up by media planners. They negotiate rates and create media schedules based on a media plan constructed by a Media Planner. Through the Media Planner, General Market Media Buyers rely on published cost per point guides which in actuality, are often based on hypothetical benchmarks, and rather outdated models. An experienced Direct Response Media Buyer knows what stations generate a specific quantity of response and knows within reason, the break even point of the expenditure versus the return. With that information, the Direct Response Media Buyer is efficient in negotiating a functional rate and in purchasing media from the appropriate stations. The Direct Response Buyer attaches unique phone numbers to each station they purchase media from and track the sales, and make adjustments to the media plan and schedule as necessary to optimize results. With these differing methodologies, Direct Response Marketing can be considered a specialized arena. Few advertising and marketing agencies are qualified to support clients in their Direct Response efforts.

Media Research Planning can be done by Media Buyers as well as Media Specialists. Depending on product and service, Media Buyers and Media Specialists must do a fair amount of research to determine how best to spend the allotted budget. This includes research on the target audience and what type of medium will work best to reach the largest amount of consumers with the most effective method. Media Planners and Media Specialists have a vast array of media outlets at their disposal, both traditional media and new media. Traditional media would include radio, TV, magazines, newspapers, and out of home. New media might include Satellite TV, cable TV, Satellite radio, and internet. The internet offers a number of Online Media that has surfaced with the improvement of technology and the accessibility of the internet. Online Media can include emails, search engines and referral links, web portals, banners, interactive games, and video clips. Media Planners and Specialists can pick and choose what and/or which combination of media is most appropriate and effective to achieve their goal, whether it is to make a sale, and/or to deliver a message or idea. They can also strategize and make use of product placements and Positioning. Inserting advertisements as print ads in newspapers and magazines, buying impressions for advertisements on the internet, and airing commercials on the radio or TV, can be utilized by Direct Response Advertisers as well as Remnant Advertisers. Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet. At Nexonta Technologies Inc we will not only work with your budget we will assist you with all of your marketing needs.

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The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.

Sun Tzu

Competitor analysis in marketing  and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.

Given that competitor analysis is an essential component of corporate strategy, it is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, traditional environmental scanning places many firms at risk of dangerous competitive blind spots due to a lack of robust competitor analysis.

Here are a few common and useful technique is constructing a competitor array. The steps include:

    * Define your industry - scope and nature of the industry
    * Determine who your competitors are
    * Determine who your customers are and what benefits they expect
    * Determine what the key success factors are in your industry
    * Rank the key success factors by giving each one a weighting - The sum of all the weightings must add up to one.
    * Rate each competitor on each of the key success factors
    * Multiply each cell in the matrix by the factor weighting.


This can best be displayed on a two dimensional matrix - competitors along the top and key success factors down the side.
The strategic rationale of competitor profiling is powerfully simple. Superior knowledge of rivals offers a legitimate source of competitive advantage. The raw material of competitive advantage consists of offering superior customer value in the firm’s chosen market. The definitive characteristic of customer value is the adjective, superior. Customer value is defined relative to rival offerings making competitor knowledge an intrinsic component of corporate strategy. Profiling facilitates this strategic objective in three important ways. First, profiling can reveal strategic weaknesses in rivals that the firm may exploit. Second, the proactive stance of competitor profiling will allow the firm to anticipate the strategic response of their rivals to the firm’s planned strategies, the strategies of other competing firms, and changes in the environment. Third, this proactive knowledge will give the firms strategic agility. Offensive strategy can be implemented more quickly in order to exploit opportunities and capitalize on strengths. Similarly, defensive strategy can be employed more deftly in order to counter the threat of rival firms from exploiting the firm’s own weaknesses.

Clearly, those firms practicing systematic and advanced competitor profiling have a significant advantage. As such, a comprehensive profiling capability is rapidly becoming a core competence required for successful competition. An appropriate analogy is to consider this advantage as akin to having a good idea of the next move that your opponent in a chess match will make. By staying one move ahead, checkmate is one step closer. Indeed, as in chess, a good offense is the best defense in the game of business as well.

A common technique is to create detailed profiles on each of your major competitors. These profiles give an in-depth description of the competitor's background, finances, products, markets, facilities, personnel, and strategies. Here at Nexonta Technologies Inc we encourage you to "Know thy self, know thy enemy. A thousand battles, a thousand victories." Seo is competitive and expensive however the results are worth the investment but it costs to stay on top we build SEO ready websites but the fight to stay on top of Google is a whole other battle in itself.

Sun Tzu

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GOOD AND BAD SOCIAL NETWORKING

A man should not strive to eliminate his complexes but to get into accord with them: they are legitimately what directs his conduct in the world.
Sigmund Freud

The original social networks were about describing social relations that were not just dyadic or binary. In the world we influence others and they influence us, usually on many levels at the same time. It is not just one on one. Colds, jokes and many other things travel through networks of people. Networks rapidly become complicated, and how do we know how they are organized, and how do we talk about what we see? Social network analysts are excited by the 6 degree thing because it allows to make guesses about what the human networks are like. Good or Bad.

The newer community came from the merger of two ideas: collaborative software and networking. Collaborative software is such things as e-mail, this wiki, IM and so on. This has roots going back to Vaneever Bush's 1945 paper "The Way We May Think" where he proposed a collaborative system that inspired hyperlinks and the World Wide Web. It was followed up by Ted Nelson and Doug Engelbart and there is a long tradition of working towards better collaborative software in Silicon Valley and elsewhere. Software that mediated human interaction came to be called "social software" (the term was coined by Eric Drexler, the same person who coined the term "nanotechnology").

Meanwhile, as women increasingly joined the marketplace in the 70's and on they realize that they were running into established networks that blocked their entry. They started forming groups to mentor and help each other. This activity came to be called "networking" and by the the 1980's it was an established business idea. In 1985, for instance, the organization Business Networking International was started, which still exists and is huge. In personal communication, the CEO (Ivan Mischner) said that the US Chamber of Commerce claims to have coined the term "networking." In any event, the term "networking" meant to actively expand your networks for business purposes.

In the late 90's some folks got the idea to start businesses that did "networking" using collaborative software. Most of them thought of themselves as "business" or "professional" networking, but Jonathan Abrams wanted to network for friends and he called what people did on his site, Friendster, "social networking." The term caught on and links a person makes through using MySpace, FaceBook, LinkedIn, FriendSter and so on came to be called "social networks." In the abstract these are "social networks" in the first sense, and there have been some papers that explore this, but in the main the older one is talking about networks in general and the newer about networks that revolve around specific Web sites. It was unlikely that Johathan was familiar with the older term.

The social networks of collaborative software are wonderful, exciting technologies. Occasionally someone will comment to me that the older kind of social networks are not as important and somehow overly academic. I would hope that people can realize this is not true at all.

In the 60's the idea of interdisciplinary research was popular (it is again). At Harvard they started a program called "social relations." This program took the common aspect of social psychology, economics, sociology: social relations and made that the foreground of study. Many people who are still quite well known were there, Stanely Milgram, Mark Granovetter, Harrison White, Barry Wellman, Ivan Chase, ... (heck even BF Skinner was there, but he was in that department) - some were teachers, some students. Some of the ideas they had then and subsequently about how our social world works are still revolutionary. A civilization which leaves so large a number of its participants unsatisfied and drives them into revolt neither has nor deserves the prospect of a lasting existence.

Sigmund Freud

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The Information Age, also commonly known as the Computer Age or Information Era, is an idea that the current age will be characterized by the ability of individuals to transfer information freely, and to have instant access to knowledge that would have been difficult or impossible to find previously. The idea is linked to the concept of a Digital Age or Digital Revolution, and carries the ramifications of a shift from traditional industry that the Industrial Revolution brought through industrialization, to an economy based on the manipulation of information. Commonly seen as an outflow from the Space Age, capitalizing on the computer micro miniaturization advances of that effort, with a fuzzy transition spanning from the advent of the personal computer in the late 1970s to the internet reaching a critical mass in the early 1990s, and the adaption of such technology by the public in the two decades after 1990. Since the invention of social media in the 2000s, the Information Age has evolved into the Attention Age according to some publications.

The Internet was originally conceived as a fail-proof network that could connect computers together and be resistant to any one point of failure; the Internet cannot be totally destroyed in one event, and if large areas are disabled, the information is easily re-routed. It was created mainly by ARPA; its initial software applications were email and computer file transfer.

Though the Internet itself has existed since 1969, it was with the invention of the World Wide Web in 1989 by British scientist Tim Berners-Lee and its implementation in 1991 that the Internet truly became a global network. Today the Internet has become the ultimate platform for accelerating the flow of information and is, today, the fastest-growing form of media, and is making many if not most other forms of media approach being obsolete.The research on emerging markets is diffused within management  literature. While researchers including C. K. Prahalad, George Haley, Hernando de Soto, Usha Haley, and several professors from Harvard Business School and Yale School of Management have described activity in countries such as India and China, how a market emerges is little understood.

In the 2008 Emerging Economy Report the Center for Knowledge Societies defines Emerging Economies as those "regions of the world that are experiencing rapid internationalization under conditions of limited or partial industrialization." It appears that emerging markets lie at the intersection of non-traditional user behavior, the rise of new user groups and community adoption of products and services, and innovations in product technologies and platforms. These trends are expected to gain momentum as more and more companies are looking towards the internet for all of their business development and online marketing needs.

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PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm  may be applied to any collection of entities with reciprocal  quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

The name "PageRank" is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.

Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it; the link it has is of a much higher value. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links.

PageRank is a probability distribution used to represent the likelihood that a person randomly clicking on links will arrive at any particular page. PageRank can be calculated for collections of documents of any size. It is assumed in several research papers that the distribution is evenly divided between all documents in the collection at the beginning of the computational process. The PageRank computations require several passes, called "iterations", through the collection to adjust approximate PageRank values to more closely reflect the theoretical true value.

A probability is expressed as a numeric value between 0 and 1. A 0.5 probability is commonly expressed as a "50% chance" of something happening. Hence, a PageRank of 0.5 means there is a 50% chance that a person clicking on a random link will be directed to the document with the 0.5 PageRank. Assume a small universe of four web pages: A, B, C and D. The initial approximation of PageRank would be evenly divided between these four documents. Hence, each document would begin with an estimated PageRank of 0.25.

In the original form of PageRank initial values were simply 1. This meant that the sum of all pages was the total number of pages on the web. Later versions of PageRank (see the formulas below) would assume a probability distribution between 0 and 1. Here a simple probability distribution will be used- hence the initial value of 0.25.

While the PageRank shown in the Toolbar is considered to be derived from an accurate PageRank value (at some time prior to the time of publication by Google) for most sites, it must be noted that this value used to be easily manipulated. A previous flaw was that any low PageRank page that was redirected, via a HTTP 302 response or a "Refresh" meta tag, to a high PageRank page caused the lower PageRank page to acquire the PageRank of the destination page. In theory a new, PR 0 page with no incoming links could have been redirected to the Google home page - which is a PR 10 - and then the PR of the new page would be upgraded to a PR10. This spoofing technique, also known as 302 Google Jacking, was a known failing or bug in the system. Any page's PageRank could have been spoofed to a higher or lower number of the webmaster's choice and only Google has access to the real PageRank of the page. Spoofing is generally detected by running a Google search for a URL with questionable PageRank, as the results will display the URL of an entirely different site (the one redirected to) in its results.

For search-engine optimization purposes, some companies offer to sell high PageRank links to webmasters. As links from higher-PR pages are believed to be more valuable, they tend to be more expensive. It can be an effective and viable marketing strategy to buy link advertisements on content pages of quality and relevant sites to drive traffic and increase a webmaster's link popularity. However, Google has publicly warned webmasters that if they are or were discovered to be selling links for the purpose of conferring PageRank and reputation, their links will be devalued (ignored in the calculation of other pages' PageRanks). The practice of buying and selling links is intensely debated across the Webmaster community. Google advises webmasters to use the nofollow HTML attribute value on sponsored links. According to Matt Cutts, Google is concerned about webmasters who try to game the system, and thereby reduce the quality and relevancy of Google search results. At Nexonta Technologies we do not try to deceptively manipulate the Algorithm it is all done through White hat SEO

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Victoria Day, Seasonal Variations and Daylight savings time!

Victoria Day (in French: Fête de la Reine), colloquially known as May Long Weekend, May Two-four, May Long, or May Run, is a federal Canadian statutory holiday celebrated on the last Monday before or on 24 May, in honour of both Queen Victoria's birthday and the current reigning Canadian sovereign's official birthday, and is also considered an informal mark of the beginning of the summer season. It has been observed since before Canada was formed, originally falling on the sovereign's actual birthday, and continues to be celebrated in various fashions across the country on the fixed date of the first Monday on or before 24 May. Royal Salutes, or 21-gun salutes, are fired in each provincial capital and in the national capital at noon on Victoria Day to mark the Sovereign's Birthday. However, since the Quiet Revolution in Quebec, the same day was unofficially known in the province as Fête de Dollard until 2003, when provincial legislation officially named the same date as Victoria Day the National Patriots' Day.

Seasonal variation is a component of a time series which is defined as the repetitive and predictable movement around the trend line in one year or less. It is detected by measuring the quantity of interest for small time intervals, such as days, weeks, months or quarters. Organizations facing seasonal variations, like the motor vehicle industry, are often interested in knowing their performance relative to the normal seasonal variation. The same applies to the ministry of employment which expects unemployment to increase in June because recent graduates are just arriving into the job market and schools have also been given a vacation for the summer. The moot point is whether the increase is more or less than expected.

Organizations affected by seasonal variation need to identify and measure this seasonality to help with planning for temporary increases or decreases in labor requirements, inventory, training, periodic maintenance, Marketing and online advertising and so forth. Apart from these considerations, the organizations need to know if the variations they have experienced has been more or less would be expected given the usual seasonal variations Daylight saving time (DST) is the practice of temporarily advancing clocks so that afternoons have more daylight  and mornings have less. Typically clocks are adjusted forward one hour near the start of spring and are adjusted backward in autumn.  Modern DST was first proposed in 1895 by George Vernon Hudson. Many countries have used it since then; details vary by location  and change occasionally.

The practice is controversial. Adding daylight to afternoons benefits retailing, sports, and other activities that exploit sunlight after working hours, but causes problems for farming, evening entertainment and other occupations tied to the sun. Traffic fatalities are reduced when there is extra afternoon daylight. Its effect on health and crime is less clear. Although an early goal of DST was to reduce evening usage of incandescent lighting, formerly a primary use of electricity, modern heating and cooling usage patterns differ greatly, and research about how DST currently affects energy use is limited or contradictory. Non the less Summer time is here and we are set to start promoting seasonal business here at Nexonta Technologies Inc for a very profitable 2010 season.

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The New Economy was an evolution of developed countries from an industrial/manufacturing-based wealth producing economy into a service sector asset-based economy , brought about by globalization and currency manipulation by governments and their central banks, following strategic changes influenced by writers such as Kevin Kelly.  Some analysts claimed that this change in the economic structure of the United States had created a state of permanent steady growth, low unemployment, and immunity to boom and bust macroeconomic cycles. They believed that the change rendered obsolete many business practices while making others the wave of the future for example Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Get SEO'ed

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The origins of the Internet reach back to the 1960s when the United States funded research projects of its military agencies to build robust, fault-tolerant and distributed computer networks. This research and a period of civilian funding of a new U.S. backbone by the National Science Foundation spawned worldwide participation in the development of new networking technologies and led to the commercialization of an international network in the mid 1990s, and resulted in the following popularization of countless applications in virtually every aspect of modern human life. As of 2009, an estimated quarter of Earth's population uses the services of the Internet. The Internet has no centralized governance in either technological implementation or policies for access and usage; each constituent network sets its own standards.

 Only the overreaching definitions of the two principal name spaces in the Internet, the Internet Protocol address space and the Domain Name System, are directed by a maintainer organization, the Internet Corporation for Assigned Names and Numbers (ICANN). The technical underpinning and standardization of the core protocols (IPv4 and IPv6) is an activity of the Internet Engineering Task Force (IETF), a non-profit organization of loosely affiliated international participants that anyone may associate with by contributing technical expertise.A dot-com company, or simply a dot-com (alternatively rendered dot.com or dot com), is a company that does most of its business on the Internet, usually through a website that uses the popular top-level domain, ".com" (in turn derived from the word "commercial").

The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies. The Internet carries a vast array of information  resources and services, most notably the inter-linked hypertext  documents of the World Wide Web (WWW) and the infrastructure to support electronic mail.
 
Google runs over one million servers in data centers around the world, and processes over one billion search requests and twenty petabytes of user-generated data every day. Google's rapid growth since its incorporation has triggered a chain of products, acquisitions  and partnerships beyond the company's core search engine. The company offers online productivity  software, such as its Gmail e-mail software, and social networking tools, including Orkut and, more recently, Google Buzz. Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. More notably, Google leads the development of the Android mobile phone operating system, used on a number of HTC phones such as the Nexus One and Droid Eris. Because of its popularity and numerous products, Alexa lists Google as the Internet's most visited website. Google is also Fortune Magazine's fourth best place to work, and BrandZ's most powerful brand in the world

In the beginning One of the biggest mistake early dot com businesses made was that they were more interested in attracting visitor to their website but not necessarily winning them over to customers. Early e-commerce thought the most important factor was to have as many visitors as possible gather to their website and this would eventually translate into profit for their business. This wasn’t necessarily the case and businesses failed. Early dot com businesses also failed to take the time to properly research the situation before starting their business. There are many factors that come into play when starting a new business. Research needs to go into the product the business is actually trying to sell. The business also need to research price of their product. They need to be competitive with the cost of their product compared to their competitors. Early businesses failed to research how they promote their product. If they decide to advertise their product only through the cheapest avenues (i.e. banner ads, radio), most likely they will not get the amount of consumers they would if they advertised through more popular means.


In the late 1990s (as well as today) many businesses were interested in investing in the Internet to expand their market. The Internet has the ability to reach out to consumers globally as well as providing more convenient shopping to the consumer. If planned and executed correctly, the Internet can greatly improve sales. However, there were many businesses in the early 2000s that did not plan correctly and that cost them their business. Most traditional communications media, such as telephone and television services, are reshaped or redefined using the technologies of the Internet, giving rise to services such as Voice over Internet Protocol (VoIP) and IPTV. Newspaper publishing has been reshaped into Web sites, blogging, and web feeds. The Internet has enabled or accelerated the creation of new forms of human interactions through instant messaging, Internet forums, and social networking sites.


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Etiquette is a code of behavior that delineates expectations for social behavior according to contemporary conventional norms within a society, social class, or group. The French word etiquette, signifying ticket (of admission, etc.) first appeared in English in rules of etiquette encompass most aspects of social interaction in any society, though the term itself is not commonly used. A rule of etiquette may reflect an underlying ethical code, or it may reflect a person's fashion or status. Rules of etiquette are usually unwritten, but aspects of etiquette have been codified from time to time. At Nexonta Technologies we take buisiness etiquette and professional behavior very seriously. The etiquette of business is the set of written and unwritten rules of conduct that make social interactions run more smoothly. Office etiquette in particular applies to coworker interaction, excluding interactions with external contacts such as customers and suppliers. When conducting group meetings in the United States, the assembly might follow Robert's Rules of Order, if there are no other company policies to control a meeting.

In America, the notion of etiquette, being of French origin and arising from practices at the court of Louis XIV, is occasionally disparaged, especially by those unfamiliar with etiquette's social foundations and functions, as old-fashioned or elite, The old boy's club if you will. A like code concerned only with apparently remote directives such as "which fork to use". Some such individuals consider etiquette to be an unnecessary restriction of freedom or of personal expression; others consider such a philosophy to be espoused only by the unschooled, the unmannerly and the rude. For instance, wearing pajamas to a wedding in a cathedral may indeed be an expression of the guest's freedom, but also may cause the bride and groom to suspect that the guest in pajamas is expressing amusement, disparagement, or disrespect towards them and their wedding. Etiquette may be enforced in pragmatic ways: "No shoes, no shirt, no service" is a notice commonly displayed outside stores and cafes in the warmer parts of North America. Others feel that a single, basic code shared by all makes life simpler and more pleasant by removing many chances for misunderstandings and by creating opportunities for courtesy and mutual respect.


Adjusting to foreign etiquettes is a major complement of culture shock, providing a market for manuals.Transparency, as used in the humanities  and in a social context more generally, implies openness, communication, and accountability. It is a metaphorical extension of the meaning a "transparent" object is one that can be seen through. Transparent procedures include open meetings, financial disclosure statements, freedom of information legislation, budgetary review, audits, etc. UsesCorporate transparency, a form of radical transparency is the construct of removing all barriers to —and facilitating of— free and easy public access to corporate, political and personal information and the laws, rules, social connivance and processes that facilitate and protect those individuals and corporations who freely join, develop and embellish the process
strong influence on Both office and business etiquette overlap considerably with basic tenets of netiquette, the social conventions for using computer networks. These rules are often echoed throughout an industry or economy. For instance, 49% of employers surveyed in 2005 by the American National Association of Colleges and Employers found that non-traditional attire would be a "ence" on their opinion of a potential job candidate. At Nexonta Technologies it is our corporate culture to operate in the most ethical and responsible manner while the customer today is not always 100% right we aim to leave every client that we deal with better than when we first encountered them.

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Business networking is a marketing  method by which business opportunities are created through networks of like-minded business people. There are several prominent business networking organizations that create models of networking activity that, when followed, allow the business person to build new business relationship and generate business opportunities at the same time. Like the internet companies grow faster when they put themselves out there. On May 5th Nexonta Technologies will be attending a business networking event with other companies throughout the Montreal area.

 Businesses are increasingly using business social networks like Business Book or professional business networking tools like Boardex or LinkedIn as a means of growing their circle of business contacts and promoting themselves online. In general these networking tools allow professionals to build up their circle of business partners they trust. By connecting these business partners the networking tools allow individuals to search for certain people within their network. Through introductions the members of these tools then can get in contact with new prospective business partners. Since businesses are expanding globally, social networks make it easier to keep in touch with other contacts around the world. Specific cross-border e-commerce platforms and business partnering networks now make globalization accessible also for small and medium sized companies.

Many business people contend business networking is a more cost-effective method of generating new business than advertising or public relations efforts. This is because business networking is a low-cost activity that involves more personal commitment than company money. SEO is the online form of business networking by using the power of the internet Search Engine Optimization attempts to bridge the gap between buyers and sellers alike by providing information to prospective buyers in the form of content on a website or an informational page or providing links to other useful sources of information relevant to your search needs. At Nexonta Technologies we work with only one company per industry in each respected area in order to give that company maximum exposure for that particular product or service and as to not create competition between our clients. With clients both in Canada and the United States Nexonta Technologies aims to bridge the gap between companies making your company more accessible to a wider audience.

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In mathematics, computer science, and related subjects, an algorithm  is an effective method for solving a problem using a finite sequence of instructions. Algorithms are used for calculation, data processing, and many other fields. each algorithm is a list of well-defined instructions for completing a task. Starting from an initial state, the instructions describe a computation that proceeds through a well-defined series of successive states, eventually terminating in a final ending state. The transition from one state to the next is not necessarily deterministic; some algorithms, known as randomized algorithms, incorporate randomness. Online line search and marketing with Google uses Algorithms in order to platform their search quirey results.

At Nexonta our team of programmers lead by Sheldon Poon are constantly researching the patterns of the Google algorithm in order to provide some of the best SEO consulting services on the market today.  Electronic business, commonly referred to as "eBusiness" or "e-business", may be defined as the application of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses  Online advertising is a form of promotion that uses the Internet  and World Wide Web for the expressed purpose of delivering marketing  messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

These are essentially the tools of online advertising and marketing. Albert Einstein said  "A human being is a part of a whole, called by us 'universe', a part limited in time and space. He experiences himself, his thoughts and feelings as something separated from the rest... a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty." The world wide web enables us to achieve this in business by eliminating trade restrictions via the internet at Nexonta we recognize that this is a trend that is only going to grow as many companies are harnessing the power of the internet for their daily business activities.

Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers. In practice, e-business is more than just e-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency using the Empty Vessel strategy. Often, e-commerce involves the application of knowledge management systems. Basically, electronic commerce (EC) is the process of buying, transferring, or exchanging products, services, and/or information via computer networks, including the internet. EC can also be benefited from many perspective including business process, service, learning, collaborative, community. Based on these trends it is evident that getting what one needs by just clicking a key is becoming the new norm and it is all do to the power and connectivity of the internet.

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Every once in a while, I will hear someone in the industry claim that SEO is dead and something else is going to take its place (usually social networking). While, I do feel that search engine optimization is only a small component in an online marketing strategy, I would have to say that SEO is here for at least the next few years. It's a popular statement for 'forward thinkers' to claim that Google's days are numbered and that soon, the masses are going to stop searching in the traditional method and start find information on the web using some other form of media. These 'forward thinkers' are also usually self-proclaimed radical thinkers that can see ahead of the markets and know more about media than actual media and marketing experts. Unsurprisingly, these salesmen usually follow up their claims by getting you to invest in their great new idea.

The truth of the matter is, like it or not, Google is going to be around for the foreseeable future. Just like the Yellow Pages were around forever back in the pre-web days, there simply is no viable alternative. Google indexes everything it can and provides people with a tool to quickly flip through and find what they need. How do you replace such a simple, basic idea?

SEO will be around for at least a few more years simply because it logically has to be. Google is not powered by magic, it is powered by technology. Google sends out its bots to crawl the web and index what it can find so that we can search through an ever changing online environment. Obviously the Google algorithm is based on hard facts to display appropriate information when someone makes a search query. The secret to SEO is not to try and trick this algorithm but make it work for you and in the process, develop a better product. True, proper search engine optimization takes a lot of hard work and dedication. SEO experts know this and some do what it takes to generate proper code and content while others are constantly finding new ways to cut corners.

When people say that 'SEO is dying', what they mean is that those out there cutting corners are slowly falling behind. This is good. This means that Google is working hard to reward those of us who actually take the time to create new content, to provide useful information, and contribute positively to the online-world.

When I approach SEO, I take a client's content and I rewrite it properly. I take points that are important to their message and work on creating text that makes the site a useful source of information. When people learn something new from your site, they tend to trust your products and marketing. When they trust your message, they will start to buy your products. If your information is constantly being updated and your providing new, useful information to your readers, Google will pick up on this and reward you with a higher ranking.

So, is SEO dead? I think that we are nearing the end of the days when SEO guys can make a few keyword changes to a site, point some random links to a client's domain and artificially get a site moved to the top of the page. If you define SEO as clean coding a messy site and reorganizing content so that it's easier to read and more informative for your visitors, then 'SEO' is here to stay.

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What Is A Node?

A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige These are the basis that social networking on line environments on the web are designed to build on.Face book, Twitter, Linked in etc provide forums that are based on the nodes structure of human interdependency. In short  people with similar professions and interests are more likely to congregate and share information and personal experiences relating to relationships, business or ideas. Because social networking is based on commonality between individuals or organizations there is usually a free exchange of ideals and information which can be easily adopted to the participants if forums. These exchanges are voluntary and so enable net workers to take the good and leave the bad while still being a willing participant in a community of information exchange.   

Social network analysis views social relationships in terms of network theory consisting of nodes and ties. Nodes are the individual actors within the networks, and ties are the relationships between the actors. The resulting graph-based structures are often very complex. There can be many kinds of ties between the nodes. Research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.

In its simplest form, a social network is a map of all of the relevant ties between all the nodes being studied. The network can also be used to measure social capital -- the value that an individual gets from the social network. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines. Social networks have also been used to examine how organizations interact with each other, characterizing the many informal connections that link executives together, as well as associations and connections between individual employees at different organizations. For example, power within organizations often comes more from the degree to which an individual within a network is at the center of many relationships than actual job title. Social networks also play a key role in hiring, in business success, and in job performance. Networks provide ways for companies to gather information, deter competition, and collude  in setting prices or policies.

At Nexonta it is our goal to build on this developing trend. Today on the web information is in many ways connected to social networking and many individuals coming together to share ideas and opinions on products, services and new data which they feel is of some benefit to others in their network. The internet is always evolving and the more information that is being created the more we are asked to process, with social networking, individuals as well as organizations are able to come together and process information and trends much faster than if we were to do it ourselves. In the next few coming months we will be blogging about the ins and outs of social networking and how it relates to your company's online presence.

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Fundamentals of a well performing Website

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet.
The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month. And this is why we at Nexonta Technologies Inc pay special attention to the details.

Think of your website like a game of tennis I mean the more that you practice the better you will eventually get well the same holds true for your website you need to be constantly updating it and adding to it in order to perform well in the Google rankings. This is why large department stores like Macey's and Holt Renfrew hire window dressers in order to keep the shoppers coming back. Think of the internet as a high end shopping district with millions of stores to choose from. What makes your store special.  If you don't stand out then surely the traffic will go to another company and this is why companies Get SEO'ed. We can help make you money. Our goal is to have your company appear well in the rankings and we achieve this by having your site meet all necessary criteria in order to get you found and get you paid. 

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Google views hidden text and links as untrustworthy SEO practice because it presents information to search engines differently than to visitors to your site in hopes of gaining a higher ranking in the Google search results. If your website is found to contain hidden text and links that are deceptive in intent your website may be removed from the Google index, and will not appear in search results pages. In order to know  if your website is in violation of these practices you should identify anything that is not legible to the human eye. Any text or links placed there for the sole purpose of the Google crawl bot rather than for a visitor to your site looking for a product,service or information. Common deceptive practices are, using white text on a white background while the Google Bot or Crawler can read the content for ranking purposes an individual cannot.

Including text behind an image, this is clearly a move to trick the Google Bot as this text cannot be viewed by an individual who visits your website. Also using the CSS language to hide text. Setting the font to size zero, while Google can still read the text a human cannot and so this is also an attempt to fool the Web Crawler. If using text to describe something search engines can't access for example, Java Script, Images or Flash files keep in mind that many human visitors using screen readers, mobile browsers, browsers with plug-ins and slow connections will not be able to view that content either. Using descriptive text for these items will improve the accessibility of your site. Now here are a few Google approved tips for making your website accessible.

Images, use the ALT attribute to provide descriptive text, in addition Google recommends using a human-readable caption and descriptive text around the image. Java script, place the same content from the Java script in a no script tag, if you use this method, ensure the contents are exactly the same as what is contained in the Java Script and that this content is shown to visitors who do not have Java Script enabled in their browser. Video, include descriptive text about the video in HTML, you might also consider providing transcripts. If you do find hidden text or links on your website, either remove them or if they are relevant for your site's visitors make them easily readable. Provide visitors the information they're looking for, provide high-quality content in your pages, especially your home page, this is the single most important thing to do. Once your pages contain useful information, it will attract many visitors and entice webmasters to link to your site. In creating a helpful information-rich website you should always write pages that clearly and accurately describe your topic.

Linking, make sure that other sites link to yours, links help Crawlers locate your website and can give your site greater visibility in Google search results. When returning results for a search, Google uses sophisticated text-matching technique to display pages that are both relevant and important to each search. Google interprets a link from page A to page B. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important" Also note that Google algorithms can distinguish the difference between Natural links and Unnatural links. Natural links to your website develop as part of the dynamic nature of the web when other sites find your content valuable and think it would benefit their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links are schemes or doorway pages. And finally always make sure that the SEO consultant that you work with conducts their SEO by Google standards since if they are your host and they practice deceptive SEO practices then even being on one of their servers can lead to your website being penalized.

Like Google like life who are your friends (or Links)

Hello Everyone,

Many of you have messaged us responding to our blog and I wanted to start by saying thank you for the positive feed back towards our blog!  Here at Nexonta, our business is more than just helping small to large companies sell a product or service. We help companies develop and maintain an online culture and corporate identity. There are millions of companies and organization online today and in order to get and stay ahead of the fold and gain maximum exposure on search engines it is essential that each company stands out and puts the best information out there.

Keep in mind that when Google first came about their mission was to make the world’s information accessible to everyone by a click of the mouse and I feel that they have achieved this. With that said Google uses a matrix to determine which companies and organizations online are doing the best job of presenting the most comprehensive and current information possible for it's users.

As an SEO company, Nexonta simply helps our clients navigate the online waters. Through branding blogging and links which can also be compared to an individual in terms of dressing, speaking and the friends that you keep, this will help others online determine if they would like to engage your services or one of your competitors.

So spring has sprung and what I am hearing from our clients as well as our future clients is that they are ready to dig their heels in and make this a profitable year. So once again at Nexonta, it is our mission not only to position companies on the various search engines but also to make sure that they convey a message of Integrity, Professionalism and Quality (products or services) and we achieve this through
ongoing SEO with each client that we deal with so that your message will get out to companies or individuals looking for your services or information.

The bottom line is that the internet is huge with millions and millions of websites as well as information in one form or another and so the more attention and information that one contributes to ones site the better positioning your site will have on Google and the more traffic will come to your website looking for your products or services or message.

Page Views: The number of pages viewed is the basis of analytics and site traffic. At best, page views are a rough measurement. They're the building blocks of analytics. Click backs and refreshed pages get double counted, while partial page loads can be counted differently. They need to be factored in to make statistics accurate.

Unique Page Views: A filtered view based on the number of pages a visitor views without the duplication of double visits to various pages. Duplicated visits can be examined with another view for visitor pathing. Whether a unique should be defined as unique to a session or some other time frame is subject to interpretation.

Frequently Visited Pages: The popularity and number of pages can show what content brings in long tail traffic and other insightful facts.

Visitors: The start of all in-depth analytics. Visitors are customers and users of your services in whatever capacity they come in. Visitors can be associated with so many factors -- but most importantly they're the ones that take action. A standard of their measurement should be established. Without a cookie or information about the visitor's IP address, the accuracy of this number varies greatly.

Unique Visitors: Similar to page views (separated by a time frame), a unique visitor is generally one who's visited once during a day, week, or month. The length of time can be segmented by many analytics programs -- exactly how is the issue.

Meta Title - Title of the website. Should reflect an accurate depiction of your websites contents. This is an important tag and should include your top keywords for your particular category. These keywords should also be reflected in the content of your page.

Meta Description - A meta tag variable which is used to describe your website. This is an important tag as often the meta description is used in the search engine results page and is what the end user will see when performing searches.

Meta Keywords A meta tag variable. Key words that are associated with your website should be included in this tags. Avoid keyword stuffing or adding keywords that have no relation to your site as it will be treated as Spam by search engines.

Meta Industry - "What industry are you: Examples: Accounts, Dentist, Plumber, Wed Designer, Bar, Restaurants they are also called keywords.

Twenty years from now you wil be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines, Sail away from the safe Harbour.Catch the trade winds in your sails. Dream. Discover.

--Mark Twain

In life as in Business

Search Engine Optimization is an important part of any company's marketing plan today, both small or large, to position your site on Google or Yahoo and MSN.

Black hat SEO is taking short cuts in order to achieve a good ranking while White hat SEO is operating by google guidelines. This is why websites have been rated based on the number of inbound links a site has from educational and government websites and from the open project directories D.M.O.Z

This rating system referred to as ILQ or (Inbound Link Quality), is not easy to manipulate or artificially inflate through purchased links, and it gives a more accurate matrix to evaluate ranking weight search engines give to inbound links, other tools available are key word suggestion tools that aid to help you track down key words which are being searched on google and help you to optimize your website and move your search engine ranking position higher.

There are many tools online to help you check your website's ranking on all of the major search engines. The most important part of search engine optimization is to follow white hat SEO or the Google guidelines. Remember Google does not penalize companies for optimization, but if you try to artificially improve your Google ranking by purchasing links from link farms or stuffing your website with repetitive key words and not legible sentences, you run the risk of being Sandbagged by google. The Google algorithm is extremely sophisticated and cannot be fooled by short cuts and so play by the rules and achieve a good ranking and never worry about the algorithm changing since it does not affect those that optimize correctly.

As it turns out, our 1 877 number has been down for the last few days. We never noticed because here in the office when the phone rings it does not specify if it is coming from our toll free or local number. We offer our apologies to any of our clients trying to get through to us these last few days. Our phone provider has assured us that the problem is now fixed and that we can now receive calls once again.

Thank you all for your understanding and continued support.

I thought it only fit to write a blog on the Olympics which is a pleasant distraction taking our attentions away from the doldrums of our present day to day life and offering us the opportunity to witness what years of hard work for the worlds top athletes produce in the 7 minutes of pure performance. Watching these games I can’t help but think that in many ways we are like Olympic hopefuls with our podiums being a happy family life, a successful business or a great career, I mean the training is more or less the same we focus and train hard to be the best in our respective fields while dealing with the ins and outs of everyday challenges only to face variables like the speed skater Sven Kramer from the Netherlands who was disqualified from winning gold at the Winter Olympics cause of bad advise from his coach. His response ”that was an expensive mistake” or the American skier Julia Mancuso whose two split times on her aborted run indicated she would have been near the lead had she finished, felt robbed. She thought race officials should have prevented her from starting or stopped her earlier.
 
This is just life and the harder we try the more we feel cheated when life happens to us but the great thing about the Olympics is there is always 2014 and you bet that with the right attitude and out look on life these athletes will be back to finish what they started. I was inspired by the Blog of Heather Moyse our bobsled gold medal co winner along with Kallie Humphries, when she said of the Nagano Olympics “I have unfinished business” and wolla 4 years later gold. The beauty of everyday Olympics is that we don’t have to wait four years to win a medal, we can get better tomorrow or the week after the choice is ours. If an Olympic athlete can train for 4 years between greatness in there lives I think we can manage to improve day by day after all winning gold is there for all of us it just depends on what you are training for.
 
So to all my fellow Olympians go for gold in what ever your personal pursuit of excellence may be.
 
Dream Big!
 
Nexonta 

I heard this story many years ago as a young lad in my early teens. Although it stuck with me throughout my life it would take many years and experiences for me to understand the full magnitude of the value of this particular fable. As with so many of life fables it is only after years of trial and error does one truly see the brilliance in the simplicity of message.

Many years ago there was an accomplished, successful businessman. This man had a son and so one day while riding one of their many horses on their farm the son took a really bad fall off of the horse. While he was not seriously injured the trainer felt it serious enough to go and alert the boy's parents to make sure the 15 year old boy was okay.

Once the father arrived and assessed that there was nothing broken and the boy was in reasonable health. Despite his shaken nerves and spirit his father insisted that he get back up on that horse.

Now the father loved his son very much and only wanted the best for the son. Even though the son protested and cried and his mother was horrified that the father would make him remount the horse after such a terrible fall, the father insisted. The boy reluctantly got back on the horse and rode for the entire afternoon.

Today he is an extremely successful lawyer and businessman living in Switzerland with his wife and children.

In life as in business we sometimes take great falls and if we don’t get back up on that horse we may never ride again and that would be shameful. The longer we put off re-mounting our horse the more we let defeat set in. If anything in life is worth doing in the first place, it is worth doing until you succeed at it.

Stay the course since in life as in business: "To err is human to forgive is divine but to give up is failure".

 

Blog, Blog, Blog, Blog, Blog and keep Blogging, it is the new catch phrase when it comes to online marketing and social networking. Too Blog means: a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also: the contents of such a site.

It is similar to when we were six years old and had allot of opinions but no one really cared well finally Google bots care and they care so much that they want to share our ranting and opinions with the entire online world. In fact, the more we blog the more attention that we call to our companies and our causes online, finally some recognition for our take on our world, I say it is about time and that anyone who has something to say should just start Blogging.

A blog is a call to action for the Google Bots to come Cache your site to see what is new with you. Just think of it as Press release putting the latest news concerning your organization for all to see and best of all you can do it yourself. Blogging is like exercise the more you do the better the results, however if you are way to busy to do it yourself then take advantage of our blogging service where one of our experienced "bloggers" will call you twice per month and take the components of that conversation to create a blog.

In recent weeks, the team here at Nexonta has been hard at work putting together a new face for the company. We are excited about the launch of new products that will be hitting the market in the coming weeks. We have also changed our strategy in web marketing to offer our clients the latest in competative search engine optimization products.

We are also partnering with a new registratation and hosting company to stay competitave in the ever-changing market. Along with our new arrangements will be new added-value services such as access to site stats through AWStats, custom email accounts with your domain, better customer support for hosting and access to faster servers.

More news on exciting new products to come. Stay posted.