According to Forbes Magazine, pay-per-click advertising is going to reach $8 billion over this year alone. This is what is called a trend. In the Information Age there is simply too much information out there for us not to be lean when it comes to spending targeted advertising dollars. My business partner and I both started out in finance. With experience working for companies like Alliance Atlantis, Players Film, and Scotia Bank executive offices, as well as three degrees, my partner brings a thorough understanding of high finance to the table. I, on the other hand, have worked in financial sales for the first part of my entrepreneurial career, then branched off and ventured into real-estate, health, fitness, and then resort operations where I held various VP positions with some of the largest development companies in the country, including GenerX Corp. and recently Law Development. Over the past 10 years I have seen the way various industries shift in the way that they do business from traditional print advertising and television, which were formerly the only ways to reach your audience.

This type of advertising is expensive and it casts a wide net. Even hoping for a 2% or better ROI with shrinking profit margins and increased transportation costs is a waste for most companies to advertise to everyone and hope for 2% conversion. With online advertising, it is like standing in front of a major electronic store on boxing day - everyone is here to buy what you are selling but over the past five to six years it has been the large companies talking advantage of the technology.

Thus, Nexonta was born.

We know what works - large companies spend hundreds of thousands of dollars on Google and Yahoo every month to maintain top rankings. The only problem is, no one is providing these services in an affordable package to small and medium size businesses in a matter that is understandable and easy-to-use. The average small to medium-size company cannot afford to hire on a full on IT company, yet they would like the benefits of being on the Internet without all of the tech jargon. This is where Nexonta comes in - we make it easy and affordable for the average business to not have to devote tremendous capital to online activity while seeing increased sales and productivity in this challenging financial time. One of our clients remarked, "I don't know how it works, it just does!". These are the clients that let us know that Nexonta is an asset to growing their business. Just because not everyone knows what a meta tag is doesn't mean that you should not be making money online along with the Big Boys!